Introduction to ECommerce
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This document outlines the objectives, learning outcomes, modules, evaluation criteria, and assignments for a course on Electronic Commerce and General Informatics. The objective of the course is to familiarize students with conducting business transactions through electronic media. It covers the basic concepts of e-commerce, models, payment systems, security issues, and setting up an e-commerce business. The course is divided into 5 modules that cover these topics over several weeks. Students will be evaluated based on exams, assignments, and attendance. Two written assignments involve a case study on an e-commerce company and developing a proposal for their own e-commerce business.
Introduction to ECommerce
- 3. ELECTRONIC COMMERCE AND GENERAL INFORMATICS CM03BAA03
- 4. Some brands in e-commerce
- 5. • E-Com = Trading in products or services using computer networks, such as the Internet. • Informatics = the science of computer information systems.
- 6. Course Objective • The objective of this course is to make the students familiarize with the mechanism of conducting business transactions through electronic media.
- 7. Learning Outcome Graduate Attributes Understand the basic concepts of e-commerce, its features and functions and gives an overview of e-commerce as a whole. Conceptual Clarity Provides an outline of the various business models and strategies of e-commerce, the types of e-commerce and introduces mobile commerce and ERP components. Conceptual Clarity, Communication skills Gives an overview of electronic payments systems. Conceptual Clarity Provides an understanding on E-commerce security, viruses, firewalls, digital signatures and other security measures. Conceptual clarity Explains the setting up of e-commerce business, web development and web design, online transactions, marketing and branding and other modes of set up. Conceptual clarity, Communication Skills
- 8. Tools Graduate Attribute Tool(s) used Conceptual clarity Seminar, Viva, Assignments and Term Paper GA 2: Communication Skills Written Assignment Ability to work individually and in teams Group Based Assignment
- 9. MODULE – I Overview of E - Commerce • Total hours (15Hrs.) • Introduction to E-Commerce • Definition-Features • Advantages-Disadvantages and Challenges • Goals of E-Commerce • Functions of E-Commerce • Types of E-Commerce-B2B-B2C-C2B-C2C etc.
- 10. MODULE – I • Models of E-Commerce • E-Commerce and E-Business • E-Payment Systems • Overview of Various Payment Systems in E- Commerce - • Payment Gateway • E-Banking, IMPS- Digital Wallet - Cash on Delivery - Bit Coins.
- 11. Module 2 Application of E-Commerce • Total time (20 Hrs.) • E-Banking • Online Share Trading • M-Commerce-Its • Applications • E-Learning • E-Publishing
- 12. Module 2 • Online Entertainment • Online Career Services • Electronic Data Interchange(EDI) • Enterprise Resource Planning(ERP) • Big Data Analysis • Cloud Computing
- 13. Module 2 • Google Analytics • Digital India Initiatives • E-Governance- E-Aadhar, Digital Locker, E-Sign, PayGov, Mobile Seva- eTaal • E-Commerce Based Entrepreneurship-Startup • Supports - Startup Incubators.
- 14. MODULE III E-Commerce for Competitive Advantage • Total (10 Hrs) • Organisational Dependence on Information System (IS) • Information Technology (IT) Enabled Transformation • Organisational Knowledge Management (OKM) • Information System Infrastructure for E-Commerce • IS - IT and Information Management (IM) Strategies for E-Commerce.
- 15. MODULE - IV E-Commerce Security • Total hours (15 Hrs) • Need for Security of E-Merchant/Service Provider • Security of Clients - • Basic Security Issues in E-Commerce – Virus – Hacking • Ensuring Security in E-Commerce
- 16. MODULE - IV • Digital Signature • Digital Certificate • Cyber Law-Provisions of IT Act 2000- Penalties and Adjudication • E-Commerce and Consumer Protection in India.
- 17. MODULE – V Setting up of E-Commerce Business • Total (12 Hrs) • Website Development • Mobile-App Development • Open Source E-Commerce Platforms • Promotion of Websites and Apps • E-Marketing • B2B Marketing
- 18. MODULE – V • Total : 12 hours • Search Engine Optimization (SEO) • Search Engine Marketing • Social Media Optimisation • Viral Marketing • Electronic Customer Relationship Management(ECRM) • Electronic Supply Chain Management
- 19. Suggested Readings 1. Daniel Minoli, E. M. (2014) Web Commerce Technology Handbook, Tata McGrow Hill, New Delhi . 2. Dave C. (2014). E- Business and E Commerce Management, Prentice Hall, New Delhi. 3. Deital H. M. (2013). e-Business and e-Commerce for Managers Prentice Hall, New Delhi 4. Goyal, D. (2010). Management Information System. New Delhi: Macmillan. 5. Joseph, P. (2012). E Commerce- An Indian Perspective (5 ed.). New Delhi: PHI.
- 20. Evaluation criteria End Semester Examination (ESE) 80 marks CAE-1 5 marks CAE-2 5 marks Attendance 5 marks Assignments 5 marks Total 100
- 21. Assignment 1
- 22. Assignment 1 Written assignment • Title 1: CASE STUDY ON E-COMMERCE COMPANIES • Contents: Company profile, line of business, USP • Annexures : Newspaper Clippings, magazines, (video) presentation, ppt • Date of submission: 30 June 2016
- 23. Assignment 2
- 24. Assignment 2 Group Assignment • Title 2: OUR E-COMMERCE COMPANY • Content: Ideation, Steps in e-commerce business development, Execution model • Annexures: Ppt, website, promotion materials, campaign strategy, Pitching for venture capital • Date of submission: 30 August 2016
- 25. Thank you • My number: 94463 89679 • Mail id: santhosh@rajagiri.edu