E-Environment Presentation by Simran SIngh.pdf
- 1. E-ENVIOURNMENT E-Commerce Presentation By: Simran Singh ID: 10211100412
- 2. Introduction to the E-Environment The e-environment encompasses the digital landscape in which businesses operate, encompassing both macro-environmental and micro-environmental factors. Understanding these factors is crucial for managers overseeing digital business operations. E-ENVIOURNMENT
- 3. Social Factors: 1. Consumer perceptions and their influence on internet usage for various activities. Legal and Ethical Factors: 2. Regulations regarding online product promotion and sales, and safeguarding individual privacy rights. Economic Factors: 3. Impact of economic performance variations across different regions on spending patterns and international trade. Political Factors: 4. The role of national governments and transnational organizations in determining internet adoption and governance. Technological Factors: 5. New opportunities arising from technological advancements for marketing products. The SLEPT framework (Social, Legal, Economic, Political, Technological), emphasizing the importance of legal influences on internet marketing practices. MACRO-ENVIRONMENTAL FACTORS
- 4. The Organization: Internal factors affecting business operations. Customers: Their needs, expectations, and behaviors. Suppliers: Relationships and dependencies with suppliers. Competitors: Competitive landscape and strategies. Intermediaries: The role of intermediaries in business operations. The Public at Large: Public perceptions and societal impact. 1. MICRO-ENVIRONMENTAL FACTORS
- 5. Sustainability: Promoting eco-friendly practices and reducing the environmental impact of digital technologies. Innovation: Encouraging the development of new technologies that can help address environmental challenges. Efficiency: Enhancing the efficiency of resource use and reducing waste through digital solutions. Awareness: Raising awareness about environmental issues through digital platforms and communication channels. IMPORTANCE OF E-ENVIOURNMENT:
- 6. SOCIAL & LEGAL FACTORS Privacy and Data Protection: Ensuring that personal information is secure and used responsibly. Social Inclusion and Digital Divide: Addressing the gap between those with access to digital technologies and those without. Ethical Considerations: Navigating moral issues such as fair use of data and equitable access. Social Factors Regulations and Compliance: Laws and regulations that govern digital activities to protect users and ensure fair practices. Intellectual Property: Protecting the rights of creators and innovators in the digital space. Consumer Rights: Safeguarding user interests, ensuring transparency and fairness in digital transactions. Legal Factors
- 7. Introduction: Social Concern: The future of our planet and environmental impacts. Technology's Role: Seen as detrimental but can offer environmental benefits. Benefits of E-Enviournment: Fewer Vehicle Miles: 1. Online shopping reduces car travel and CO2 emissions. Lower Inventory Requirements: 2. Pre-selling products online reduces waste. Fewer Printed Materials: 3. E-newsletters and digital brochures save paper. Less Packaging: 4. Digital products eliminate the need for physical packaging. Less Waste: 5. Efficient supply chains and recycling through online platforms. Dematerialisation: 6. Availability of digital products (software, music, videos). ENVIRONMENTAL AND GREEN ISSUES RELATED TO INTERNET USAGE
- 8. Energy Consumption of Data Centers: High energy use by data centers contributing to environmental degradation. 1 E-Waste Management: Handling electronic waste responsibly to reduce pollution. 2 Sustainable Practices in Tech Industry: Adopting eco- friendly practices in technology production and use. 4 Carbon Footprint of Internet Usage: Measuring and mitigating the emissions associated with digital activities. 3 ENVIRONMENTAL AND GREEN ISSUES RELATED TO INTERNET USAGE The environmental impact of using digital technologies and the internet. Key Issues:
- 9. Impact Studies: Finnish Research: E-grocery shopping could reduce greenhouse gas emissions by up to 87%. UK Study: Car travel for shopping represents a significant portion of vehicle use, which online shopping can reduce. Conclusion: Effective Communication: Companies explaining these benefits can enhance their online channels and contribute to environmental sustainability. ENVIRONMENTAL AND GREEN ISSUES RELATED TO INTERNET USAGE
- 10. Challenges of Tax Laws in the Digital Age: Globalization Impact: The internet changes how people buy things, making it hard for tax laws to keep up. Governments worry about losing tax revenue if laws do not adapt. Examples and Issues: Import Taxation: Physical items imported by sea or air can be taxed, but services are tougher to regulate. Online Betting and Retail: Lower-tax areas (such as Gibraltar) can affect national revenues. Companies sell items from low-tax regions (like Jersey) to avoid paying higher taxes. TAXATION:
- 11. Tax Jurisdiction Principles Established by the Organisation for Economic Co-operation and Development (OECD): Value-Added Tax (VAT) is charged where the buyer is located. European Union (EU) laws in 2002 standardized VAT collection for online services. United Kingdom (UK) VAT Rules: VAT is charged based on where the seller and buyer are. Different rules for services versus products can cause issues. Legislation and Privacy Concerns: Freedom-Restrictive Legislation: Laws protect privacy but can also be restrictive. Example: UK's Telecommunications Act allows monitoring of communications. Censorship Concerns: Some governments censor online content. TAXATION
- 12. Globalisation: Definition: International trading and blurring of cultural differences. Impact: Companies must adapt to compete globally (24-hour services, customs handling, understanding foreign markets). Localisation: Definition: Tailoring web information for different countries or regions. Importance: Companies need to consider language, cultural differences, product needs, pricing, and promotion strategies. Levels of Localisation: Standardised Websites Semi-Localised Websites Localised Websites Highly Localised Websites Culturally Customised Websites Key Considerations: Language and cultural understanding. Variation in product offerings and site design. Addressing local laws and regulations. Enhancing user experience by catering to regional preferences. ECONOMIC AND COMPETITIVE FACTORS:
- 13. Political Environment: Shaped by government agencies, public opinion, consumer pressure groups (e.g., CAUCE), and industry-backed organizations (e.g., TRUSTe). Government Actions: Promote internet benefits for consumers and businesses. Enact legislation to protect privacy and control taxation. Provide guidelines for compliance with legislation. Set up international bodies to coordinate the internet. UK Government Strategy for E-Commerce: Establish a brand in e-commerce. Transform existing businesses. Foster e-commerce creation and growth. Expand the e-commerce talent pool. Provide leadership in international e-commerce policy. Prioritize government online services. POLITICAL FACTORS:
- 14. Implementation of Digital Services: How governments adopt digital technologies for better service delivery. 1 Benefits and Challenges: Advantages such as efficiency and transparency, and challenges like cybersecurity. 2 Future Trends: Emerging trends in digital government practices. 3 E-GOVERNMENT The use of digital tools to improve government services and operations.
- 15. TECHNOLOGICAL INNOVATION AND TECHNOLOGY ASSESSMENT The process of developing new technologies and evaluating their impact. Introduction of New Technology: Example: Apple iPhone and gestural interfaces. Evaluating New Approaches: Consideration for new visitor attraction techniques (e.g., paid search engines, banner ads, email marketing). Adoption Decision-Making: Ignore: Wait-and-see approach. Enthusiastic Adoption: Risk-taking, early adopter approach. Evaluate and Decide: Intermediate approach. Diffusion-Adoption Process (Rogers, 1983): Innovators, Early Adopters, Early Majority, Late Majority, Laggards.
- 16. TECHNOLOGICAL INNOVATION AND TECHNOLOGY ASSESSMENT The process of developing new technologies and evaluating their impact. Gartner Hype Cycle Stages: Technology Trigger: Initial breakthrough or launch. 1. Peak of Inflated Expectations: High publicity and unrealistic expectations. 2. Trough of Disillusionment: Technology fails to meet expectations. 3. Slope of Enlightenment: Experimentation and practical applications. 4. Plateau of Productivity: Technology becomes stable and widely accepted. 5. Organisational Requirements (Trott, 1998): Growth Orientation, Vigilance, Commitment to Technology, Risk Acceptance, Cross- Functional Cooperation, Receptivity, Slack, Adaptability, Diverse Range of Skills.
- 17. CASE STUDY: SOURCEUK: A SUCCESSFUL E-GOVERNMENT INITIATIVE SourceUK manages e-communication and e-procurement channels for UK government. Aligns with the Modernising Government Agenda legislation. Overview Direct Access: 250,000 senior managers and decision-makers access real-time information. High Traffic: 500,000 visits per month, making it highly accredited and respected. Key Achievements Efficiency: Streamlines procurement and communication, saving time and resources. Transparency: Centralized platform enhances transparency in operations. Accessibility: Provides immediate access to necessary information. Benefits: Maintenance: High traffic demands robust infrastructure. Security: Protecting sensitive information is crucial. Adoption: Ensuring widespread and effective use of the portal. Challenges
- 18. E-Environment: Integration of digital technologies to manage and improve environmental outcomes. Social and Legal Factors: Addressing privacy, data protection, inclusion, and ethical considerations. Environmental Issues: Tackling energy consumption, e-waste management, and carbon footprint. Taxation: Understanding the impact of taxes on digital goods and services. Economic and Competitive Factors: Navigating market dynamics, globalization, and digital transformation. Political Factors: Impact of government policies, political stability, and international bodies. E-Government: Implementation of digital services in government and their benefits and challenges. Technological Innovation: Assessment of emerging technologies and their societal impacts. CONCLUSION
- 19. Sustainability: Continued focus on reducing the environmental impact of digital technologies. Innovation: Encouraging the development and adoption of new technologies to address environmental challenges. Inclusion: Ensuring equitable access to digital resources and bridging the digital divide. Governance: Strengthening regulations and policies to support responsible and ethical use of digital technologies. FUTURE OUTLOOK:
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