Customer Engagement – Going Beyond SEO By Siddhesh Bhobe
- 1. eMee e-Commerce Offerings Engagement Analytics Desire Engine Social Recommendation Engine Sentiment Analysis How engaged are your users ?
- 2. 343 + ecommerce portals in India and growing The ecommerce market is getting crowded !
- 3. 130 In clothing and apparels 107 Fashion and Lifestyle 97 Mobile and Electronics Large numbers of online specialty stores as well !
- 4. 98% Of visitors to e-Commerce sites leave without purchasing Conversion rates are very low!
- 7. EA dashboard
- 10. site engagement trends Email Campaign Initial Media Release Refer a Friend Campaign
- 11. individual engagement trend Loyalty Campaigns Initial Activation Low Awareness Score
- 14. deals map
- 15. desire engine
- 17. social recommendation engine Desire and Recommendations
- 20. advantage You… • Engage users and make them keep coming back for more • Get your users to market for you! • eMee’s “Gamification as a service” ensures you focus on your core business while we handle gamification for you
- 21. It’s easy with eMee… • eMee can go live in < 2 weeks • eMee is completely customizable to your needs • eMee offers security and access control at the most granular levels • eMee fits right in with your existing investments in IT • eMee requires no additional plug ins • eMee evolves with you!
- 22. next steps… • identify first set of goals & metrics • target first roll out in 4 weeks • measure impact • tweak strategy
- 23. with eMee, it’s easy to get started! Siddhesh Bhobe CEO, eMee siddhesh_bhobe@persistent.co.in