eCommerce – the next steps… By Manish Chaturvedi
- 1. eCommerce Next Steps… N e w Yo r k | M e x i c o | L o n d o n | N a i r o b i | S y d n e y | N e w D e l h i | P a n a m a | S i n g a p o r e
- 2. Agenda • eCommerce portals – different types • A quantum jump in technology? • Pre-Requisites • The ground work • Technical knowledge • Business Benefits • What do we have to offer?
- 3. The different types Broadly four types B2C B2B Online Bidding sites App Stores Market Places (Amazon, Alibaba, eBay, etc.) Even under the B2C sites there Multi Brand Stores (Flipkart, HomeShop18, Yebhi, etc.) are further classifications Single Brand Stores (normally selling merchandize of a brick & mortar retailer)
- 4. Is this a quantum jump in Technology? Actually it is not Just another store Application vendors have integrated eCommerce offerings
- 5. Are there any Application Pre-Requisites? Should a retailer already have an ERP Solution? Should a retailer also have an integrated Retail Solution? Can an eCommerce offering work stand alone? As a Retailer can I stagger my investments?
- 6. Is there any ground work required? Will there be additional Business Processes? Will this require investments in Human Resources? Will there be a technological upheaval?
- 7. Technical Knowledge Required? Get the right domain name Focus on the usability & aesthetics Don’t bother what’s under the hood
- 8. Business Benefits Global Reach mCommerce No real estate space required Faster ROI Reduction in Inventory Holding Track buying trends & Carrying Cost Easier to introduce upsell and Customer connect via Social replacement items Media Channels And many more…
- 9. What has iVend Retail got to offer? An integrated eCommerce & mCommerce platform with true multi-channel retailing capabilities seamlessly integrating your back office making a single unified system.
- 10. Business Architecture (Deployment Landscape) iVend eCommerce Store Operations Loyalty Enterprise Store 1 Server Loyalty Store Server iVend POS LAN LAN iVend POS Internet iVend Enterprise Internet Server iVend Store iVend Store Server Manager Station iVend LAN Analytics Store 2 Loyalty Store Server ERP Application iVend POS LAN using iVend APIs for integration iVend Store iVend Store Server Manager Station n Number of stores
- 11. Marketing & Promotions • Gift Card Support • Coupon − Email, − Order Based Coupons (apply to entire order) − Physical − Product Specific Coupons (apply to only specified product) − Certificate − Coupon discounts by amount or percent • Gift Registry − Coupons can offer free shipping • Period and volume discounts − Coupons can have expiration date. − Coupons can be marked as use once per customer, use once by only • E-Mail Product To A Friend one customer, use N times, etc. • Customers can review & rate − Coupons requires minimum order amount before they are valid products − Optionally coupons can be attached to specific customer(s), • Profanity checking product(s), category(s), manufacturer(s) etc. • User Polls
- 12. Sales Related Products (Alternate Products) Upsell products Call to Order Product Price can be hidden until product added to cart Product X requires Product Y Recently viewed products Customers who bought X also bought Y Customer levels (Customer Group) supported Special Pricing (Similar to one we have in SAP Business One)
- 13. Product Management Categories/Departments/Manufacturers Supports cross-matrix of products mapping. Supported. Downloadable products supported with automatic Paged browsing for categories and sections: Keeps e-mail to customer with download instructions page size small, and optimizes user experience. Support for simple products (e.g. a book) or Featured Products products with variants Disable buy buttons for specific products Product Descriptions can include HTML formatting Support for 3 images sizes: icon, medium, large Support for Kits Image watermarking Limit orders to quantity on hand inventory, or allow Donation Products (e.g. Customer Enters Price) customers to place orders for items out of stock. Restrict product quantities to preset values (e.g. 5, Show inventory on hand status on product page to 10, 15, 20, 25, etc.) customer (optional) Enforce product minimum order Category, Department, and Manufacturer "names" can be renamed (e.g. "Brochures", "Products", "Car Recurring products can have varying intervals (days, Parts", whatever you need that is appropriate for weeks, months, years) your unique store site products)
- 14. Business to Business (B2B) iVend eCommerce has out-of-the-box B2B feature set with enhanced features such as: • Discreet pricing by customer group • The ability to restrict visibility on product purchases • Configuring Discounts • Create Shipping tax and Coupon Rules • Re-order of Common Items • Ability to track shipments and view order history online • Purchase orders and MicroPay ease up invoicing process for Bulk buyers Notably it allows retailers to create customer levels that allows to filter product options for different user’s view, and Customize and calibrate different prices for each level Example: "Wholesale only mode" lets you restrict sales to only approved users
- 15. Payment and Checkout (1/2) Accept Credit Cards in Real Time: Cards can be processed & verified mode. You can then capture payment at shipment if desired in real-time, or you can delay processing until a later time Void & Refund supported C.O.D. Partial Refund and Add-Hoc Charges Supported Purchase Order Mark Transactions As Fraud Request For Quote Ban Fraud Users from Site MicroPay Support for recurring orders/payments (auto-ship products) Backup Gateways - never miss an order due to problems with your Customer can define multiple billing/shipping addresses and select gateway! Simply set up an alternate gateway (separate gateway during checkout account required) and the site will roll over to that if the primary gateway fails. Address Verification codes reported to administrator with order Gift Cards Credit card numbers never displayed on site, but remembered for user in an encrypted state shown as ****1111 on site). Storage can Anonymous Checkout be disabled by both store admin and customers if they choose. "One Page" Checkout Disable storing of credit cards if desired (we recommend that you MANUAL Gateway (just collects order & payment information for don't store credit cards on your site...it is almost never needed offline processing) anymore) Support for CV2 (credit card security code) entry and checking Set a minimum order total threshold for proceed to checkout (e.g. (fraud prevention) must purchase over $100) Store can be set to authorize only, or auth-capture credit card
- 16. Payment and Checkout (2/2) 2checkout Moneris eSELECT Plus (US) ProtX (U.K. Stores Only) Authorize.net Moneris eSELECT Plus (Canada) QuickBooks Merchant Services Bank Of America (via Cybersource) MyECheck (Innovative) BBS Netaxept NetBilling QuickBooks Batch Mode, Non Real Time (Requires T-HUB Add-On from Atandra) Chase Paymentech Salem and Orbital OGONE Gateway (tier 2) (Certified) Sage Pay Direct (formerly Protx) OGONE Gateway (tier 3) Checkout By Amazon Sage Payment Systems Paymentech Salem and Orbital Certified CyberSource (Now Chase Paymentech) SecureNetV4 eProcesssingNetwork PayFuse SkipJack eWay (Australia) PayJunction Skrill (Moneybookers) PSP eSELECT Plus (US, Moneris) PayLeap Transaction Central Gateway Supported eSELECT Plus (Canada, Moneris) Payment Express USA ePay (certified) Google Checkout PayPal Payments: Verisign Payflo PRO (Now PayPal Payflow PRO) HSBC − PayPal (Standard) WorldPay Business iDeposit − PayPal Express Checkout Integrates with your own merchant Innovative Merchant Services − PayPal PayFlowPro account (QuickBooks QBMS) − PayPal Website Payments Pro ITransact Pinnacle Payments JetPay PlugNPay
- 17. Safety & Security PCI compliance All Password Change Operations Logged Supports SSL Encryption for secure ordering. Cart automatically RegEx AppConfig control over strength of passwords required switches into secure mode appropriately. Supports any brand for store logins and admin logins SSL certificate. Support for dynamic encryption key changes via admin site IP Address Tracking: For safety and auditing, IP addresses are Encrypted database connection strings in web.config files logged Comprehensive 1 Year Aged Read Only Security Log built into AVS (Address Verification) reporting from gateways in all orders admin site. Viewable only by admin Super User Require periodic admin password changes Password Salting + Hashing Store Admin can lock out any customer account for security/fraud reasons Any order can be marked as fraud for later forensics Give individual admin operations permissions to view full credit cards or not Allow Customers to individually select if they want their credit card information stored (overrides by store admin possible)
- 18. Thank You For more information: www.ivend.com