E newsletter best practices
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E-newsletter best practices include being newsworthy by providing informative, entertaining, and relevant content of high writing quality that delivers value to readers. Grow an email list by placing sign-up forms in visible locations and clearly communicating the benefits of signing up. Make content mobile friendly as more people will access it on smartphones in the future. Personalize content by addressing readers by name instead of generically to improve engagement and prevent unsubscribes. Be transparent about the type and frequency of content so subscribers know what to expect.
![Personalize Your Content
Instead of using the traditional “Dear [Blank]” try to
use people’s first name and be more personable as if
you are addressing them directly. When users read
an email that sounds like a robot they tend to delete
it and unsubscribe. Also, segmenting your email
lists can help you to not send the wrong message to
the wrong person. Not everybody has to receive all
your emails because not everybody is interested in
the same topics.](https://image.slidesharecdn.com/e-newsletterbestpractices-160501033757/85/E-newsletter-best-practices-5-320.jpg)
E newsletter best practices
- 2. Be Newsworthy We all know we are talking about your brand here, but focus on being informative. Go above and beyond on your topic, entertain, and focus on the quality of your writing and relevance of your subject. You might offer special deals, exclusive information, but do this wisely. They gave you their email address, now you deliver value.
- 3. Grow an Email List First, be smart on where you put the sign up forms. Be attractive and put in a spot where people can see it. More importantly, let them know “what’s in it for me?” right away, and ask your reader to add your email in their address book. After that, keep track of your statistics.
- 4. Be Mobile Friendly Your statistics might say that fewer people open your e-newsletter on smartphones, so maybe you don’t actually have to worry about optimizing your emails for mobile. However, these few could turn into many in the future, and they probably will, so make sure your content looks great on desktop and on mobile.
- 5. Personalize Your Content Instead of using the traditional “Dear [Blank]” try to use people’s first name and be more personable as if you are addressing them directly. When users read an email that sounds like a robot they tend to delete it and unsubscribe. Also, segmenting your email lists can help you to not send the wrong message to the wrong person. Not everybody has to receive all your emails because not everybody is interested in the same topics.
- 6. Be Transparent Tell your readers what kind of content they will read and how often they will receive it. You already have a strategy; you know what you will talk about and when you send those emails. Just let your subscribers know, that will definitely keep them with you.
- 7. Top 5 E-newsletters The Skimm Medium Next Draft NY Times: What we’re reading Lenny Letter