E write writing for the web 1-2 june2011
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The document outlines an agenda for a training on writing effective web content. The training covers several modules focused on writing for online readers, including understanding how online reading differs from print, writing concise and scannable content, developing reader personas, and applying hyperlinks effectively. The goal is to help participants learn how to write web content that meets users' needs by communicating information in a conversational style tailored for online consumption.
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E write writing for the web 1-2 june2011
- 1. Writing for the Web Leslie O’Flahavan, E-WRITE Alliance to Save Energy Washington, DC – June 1-2, 2011
- 2. Agenda
- 3. Module 1: How does reading online differ from reading print?
- 4. F-shaped pattern for online reading
- 5. Will this web content meet users’ needs?
- 6. Module 2: What are the traits of well-written web content?
- 9. Are you writing a lobby or a room?
- 10. Module 3: Develop a persona for your online reader
- 11. Develop a persona for your online readers
- 12. How should this content be edited so it’s more like a conversation with the reader?
- 13. Module 4: How to write different amounts and types of content for different readers
- 14. Write a bite and a snack for this meal
- 15. Sample bites and snacks
- 16. Sample bites and snacks
- 17. Are these effective bites and snacks?
- 18. Alliance bites and snacks
- 19. Module 5: How to write concise web content
- 20. Write concisely: Cut word count
- 21. Module 6: How to write scannable web content
- 22. Add headings to this content
- 24. Module 7: How to write effective hypertext links
- 25. Alternatives to “Learn More” links
- 26. Module 8: Apply what you’ve learned to writing your own content
- 27. Course wrap-up: Questions and Evaluation Form
- 28. Thanks! Leslie O’Flahavan, E-WRITE www.ewriteonline.com www.WritingMatters.typepad.com Leslie@ewriteonline.com Office: 301-989-9583 Cell: 240-472-1179