eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management
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Ezdia is a Silicon Valley-based company focused on content marketing, serving 70% of the top 10 internet retailers, with a mission to combine technology with a skilled team for effective content creation. The document discusses content marketing strategies and statistics, highlighting the importance of a documented strategy, engagement through various marketing channels, and the use of tools for content management. Ezdia's platform allows for customizable workflows and collaboration to streamline content production and distribution.
eZdia Overview: eZ Platform, eZ Workforce & eZ Project Management
- 1. company overview Who is eZdia see what we’re up to, how we do it all and who’s on the team! Now Serving 70% of Internet Retailer’s Top 10 eZdia was founded by seasoned executives from the eCommerce and technology sectors. Headquartered in the Silicon Valley of California, our management team came from companies like Walmart, Yahoo!, eBay, Sun Microsystems, Intel, Oracle and more. 0
- 2. company overview Content Marketing Benchmarks 2014 industry report from CMI 34% of marketers believe they are effective at content marketing 57% of marketers claim lack of time is biggest challenge in content marketing 63% of B2C marketers outsource writing functions and 41% outsource design. 02 “Marketers who blog are 13x more likely to drive positive ROI than those who don’t.” - www.stateofinbound.com Of the active content marketers in 2014, only 39% have a documented strategy—and only 65% have an assigned resource to oversee the channel. Content marketing is no longer just the darling of the industry. It’s the pivotal marketing channel that requires strategy, budget & resources.
- 3. company overview Our Mission about our company 90% of digital marketers are using content marketing. We’ve built eZdia on a simple premise—Pair our own cutting edge technology with the passions, skills and resources of our expertly curated and trained team of writers, researchers and editors. More than just a content churning. only 34% consider themselves effective in content marketing. 03
- 4. company overview Who We Are our team Deepak Goyal Co-CEO, CTO 0 Alok Jain Co-CEO, CMO Rahul Shah VP of Technology Brad Curtis Director of Sales Ryan Walton Customer Experience Sulabh Jain Delivery Amanda Frazier Marketing Wendy Lincoln Project Manager
- 6. company overview Content = Fuel your marketing initiatives can’t go anywhere without great content Reach targeted prospects and customers using unique content, timely info and strong call-to-actions. Advertising: Retargeting, PPC, Native & beyond… Customers find you .. and what they’re looking for via search. It only works with great content using relevant information. Search: on-site and off 07 Land in your customers inbox with great content and a compelling message to engage customers. eMail Marketing Engage your customer experience with personalization. Site Personalization
- 7. company overview 1) measure & strategize Our customers use these tools to create the content strategy. 3) Publish Once content is created & approved it can be published anywhere. 2) Create & Build Content Customers use content production platforms like eZdia to create the content they need to support the strategy. measure. source. publish. Content Infrastructure eZdia’s solution 08
- 8. company overview Content Management Systems CMS = CDA + CMA CDA content delivery application + Content Delivery Best tool to deliver content to the end user, anywhere and anytime. Customizable and configurable at all levels. Reliable leverage our infrastructure instead of adding to yours. Collaborative with internal and external teams. Best Content Creation Experience workflows include plagiarism checks, translation, analytics, and more. Track and Manage Team Velocity real-time project racking to measure productivity, efficiencies and team size. 09 CMA content management application
- 9. company overview Human Powered tap into the power of our expert network Leverage the power of our teams to accomplish big things. eZdia’s expert network integrates internal and external resources, on one tool. Our extended network of content creators supports your team’s ability to create content, organize data and manage projects. 10 Assigned Team: Cooking Assigned Team: Fashion Assigned Team: Travel Assigned Team: Hardware
- 10. company overview Configuration is Key configure your workflow based on project requirements STEP 04 PUBLISH STEP 03 SOURCE STEP 02 MANAGE STEP 01 BUILD Projects often require unique teams and customized workflows Workflows can be simple and include a 4 step-process or 7 steps. When projects have unique requirements, eZdia’s platform configures easily, allowing your team to stack up perfectly with the assigned workflow. 11 STEP 07 amplify STEP 06 translate STEP 05 publish STEP 04 enrich STEP 03 source STEP 02 manage STEP 01 build Our configurable workflow can support up to 15 steps. Easily add roles where required to support your team set up. STEP 06 publish STEP 05 client approval STEP 04 legal review STEP 03 multi step editing STEP 02 build content STEP 01 keyword research
- 11. company overview sales@eZdia.com contact us for a live demo! Don't spend time beating on a wall, hoping to transform it into a door. Strategize leverage keyword research and gap analysis to fuel your strategy. Source & Create finalize the specs, assign creators, and set the team in motion. Share & Collaborate encourage team collaboration and quick approval through the editing process. 12 Publish & Distribute publish and set distribution for approved content directly from the item page or in bulk. Build Strategy request new items, build Manage Projects sort, search and get a quick view of project status Manage Items customize workflow, tag, assign to a campaign. Quick Actions share, assign, translate, send back, publish