Iksula End to End Solution
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Iksula provides end-to-end services to help brands and retailers launch and manage successful e-commerce operations. This includes managing the technology platform, online marketing, back-office functions like order processing, and inventory management. Iksula takes responsibility for all pillars of e-commerce to reduce costs and allow clients to focus on their core business rather than developing in-house e-commerce expertise.
Iksula End to End Solution
- 2. Index Why E Commerce 4 Key Pillars of to start a Internet Channel Internet & E Business Requirements to Start E-Business e-Business Platform, hosting & maintenance. Online Marketing & Content Creation Back-office & Customer Service Inventory Management Iksula Services Engagement Model
- 3. Internet is evolving as a strong distribution medium and Iksula specializes in End to End management for Brands and Manufacturers Supplier Manufacturer OR Retailer Consumers Web TV Frontline Retailers competency
- 4. How Iksula Services help get through these Challenges Internet Commerce requires specialized skills and operations and Iksula offer it through its end to end operations Iksula manages, maintains, hosts and upgrades the technology platform Platform is integrates with clients internal systems Client gets a continuously upgraded platform. Uptime is Managed by Iksula Iksula has experienced personnel in Online Marketing, Technology and other facets of E Commerce. Brands / Retailers don't have capability / infrastructure to manage piece by piece orders. Iksula has expertise and partner tie ups to ensure the same Iksula resources manage multiple clients and thus justifying there utilization across clients. Iksula has a nominal upfront fees and rest is monthly fixed and variable billing. This reduces the upfront expenditure for the clients. A Robust Technology Infrastructure which integrates with the organizational current systems Diverse functional skills within Online Marketing ( SEO, PPC, Affiliates etc), Technology and Back office. Honoring each and every order requires Managing retail Inventory, Storage and Logistics Operations The scale of internet business does not justify hiring expensive full time resources to manage Online Marketing & other functions. Capital Expenditure required to start the operations is very expensive considering the expected gestation periods. Challenges of Starting E-commerce
- 5. 4 Key Pillars of to start a Internet Channel. Inventory Management Online Marketing & Content Creation Supplier, Manufacturer OR Retailer Consumers Web e-Business Platform, Hosting & Maintenance Back-office & Customer Service e-Business Platform, hosting & maintenance. Online Marketing & Content Creation Back-office & Customer Service Inventory Management 3 2 1 4 Iksula powers all the pillars for an ecommerce operations. 1 2 3 4 E2E Services
- 6. e-Business Platform, hosting & maintenance: Iksula platform solution has all the key front-end features Multiple options for Customer to find products i.e. merchandising options Customers can choose from wide variety of payment options Product Page: Product Details, Ratings, Reviews, related Products (Affinity Marketing) 1 2 3 4 Home Page Product Page Payment / Checkout Category Landing Pages 1 Category Based Navigation Facilitating user decisions by customer reviews, vendor ratings Powering the online catalog with product video and multiple product view pictures Multiple payment options Multiple Attribute Search
- 7. The admin panel allows changing products, configuring different parts of the website, viewing reports and more . . . One can view Sales & Site Traffic Reports that help get an idea of what’s selling and what Customers are looking for. Comprehensive web-based administration panel Reporting Tools Customer Referral Report 1 2 Order Management & Customer Service Features All details of Orders received like Items Ordered, Shipping Address, Payment received etc in one single place that eases Order Processing. 3 Product Content Management System The product entry screen allows easy entry of new products and updating existing products. 4 e-Business Platform, hosting & maintenance: Iksula platform has all the key back-end features 1
- 8. Online Marketing & Content Creation Iksula takes end to end responsibility of your internet marketing requirement. Iksula markets a brand / products through following channels ….. E Commerce Marketing Channels Social Marketing SEO / SEM Selling on Online Marketplaces Feeds to Comparison Shopping Sites e-Newsletter / e-Mailer Banner Ads 2
- 9. Online Marketing & Content Creation: Iksula content process covers both Cataloging as well as Creative Writing. Pre-Processing Capture Structure & Normalize Quality Checks Delivery Content Delivery Process Understand project requirements Leverage tools & manual scrapes to collect data Use tools to structure data into client requirements Use tools along with manual checks FTP / Email / Server uploads Cataloguing Research topics Creative Writing & Editing HTML’isation Grammar & Spell checks FTP / Email / Server uploads Creative Writing Product Content (Text, Images, Videos). Blog, Online PR, Social Media, Product Reviews Requirement for Content Creation Process of Content Creation 2
- 10. Back-office & Customer Service Iksula offers all the back office operations for e-commerce operations. Pre & Post Sales Customer Support Customer Relationship Management Account Management Order Booking, Order Processing, Payment Processing & Risk Management Accounts Payables & Receivables Financial Accounting & Reporting Vendor Accounting & Reconciliation Iksula platform has an integrated CRM and Order Management System which helps automate and efficiently manage these back office operations 3
- 11. Inventory Management Iksula offers a end to end Inventory Management process and technology to manage all facets of an E Commerce Operations Physical Inventory Iksula Inventory Management System Outbound Merchandise Inbound Merchandise Return to Vendor Online Store Manager Returns Kiosk & Other Direct Channel Sales Transfer Receiving Counts Inventory Control/ Administration Inquiry Sale Reverse Inventory 4
- 12. Iksula End to End Service & Engagement Model Clients Existing Internet Setup Iksula Proposed Setup ( Iksula Premises ) Clients Starting their Internet Business Engagement Model Fixed and Variable Fee Pricing Model. Iksula can take all or either of these services individually. This would be priced @ Fixed Service Fee. Internet Retail Business Back office and Customer Services Technology Platform and Hosting Marketing & Content Services Inventory & Logistics Services