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The document discusses the need for improved public transportation in Turin, highlighting a preference for eco-friendly options such as bikes, scooters, and eco-cars among different age groups. An app is proposed to enhance mobility while offering discounts to encourage its use, targeting residents, workers, students, and tourists. The ultimate goal is to foster an environmentally friendly transportation system that is accessible and affordable.
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- 1. Valentina Anastasia Antonio Grasso Pilar Mancilla Cristina Rossi
- 2. P S E T
- 4. 1. The public service transportation could be more efficient, busses and trams are not so frequent. They would like to have another solution to travel around the city. 2. They will be glad to use eco transportation that help the environment and decrease Turin's pollution. According to age, young people would prefer to use scooters and bicycles to go to university and in the centre in order to avoid traffic; older people would prefer to use eco-cars. 3. They think the app would be an useful and new solution to move around the city also to save money, time and reach easily and fast different places of interest. Discounts for cinemas, restaurant and museum are something very nice and will motivate more people to use the app!
- 5. S W O T
- 7. Our goal is to create an easy app to get everywhere from anywhere. What is the central issue of our project? Is to use ecological cars, bikes and scooters, in order to reach the final goal of using the new technologies to make transportation more environmentally friendly, accessible and affordable to people. GOALS
- 8. Everyone living in Turin, working, visiting or studying in there. TARGET Anyone with a smart phone can download the free application . Specifically men and woman from 18 to 60 years old.
- 9. • Segment: Transports and mobility market. • Target market: people that live in the city of Turin and then people of the most important cities of Europe (students, workers, citizens in general, tourists, etc.). • Position: enter the market of the apps regarding the transportation in the biggest cities of Europe. STP
- 10. MESSAGE We want to make easier for citizens and tourists to travel the city in a comfortable and ecological way.
- 15. MARKETING MIX
- 19. ACTION Nº1 APP
- 20. EasyTO
- 27. ACTION Nº4 MEDIA
- 33. The new way of transportation.. Everywhere, Anywhere DOWNLOAD THE APP FREE
- 36. CONCLUSIONS