SlideShare a Scribd company logo
EBE 2019 - The end of passwords: Two-factor-authentication and biometrics are coming 2019
E-commerce Berlin Expo
February 20, 2019
The end of passwords: 

Two-factor-authentication and biometrics coming 2019
©2018Mastercard.ProprietaryandConfidential
STATUS QUO
The challenges in the
digital payments
landscape are creating
the need for better
authentication
3
1. MASTERCARD. JANUARY THROUGH NOVEMBER 2017 DATA, ACROSS ALL CARD TYPES. 2017.
2. EUROMONITOR, FICO. 2016.
Digital commerce continues to grow — with a
greater share via mobile. With this growth and
the global migration to EMV chip in the physical
world, card-not-present (CNP) continues to be
the main area of card fraud. But consumers
expect digital payments to be as simple and
secure as in the physical world.
©2018Mastercard.ProprietaryandConfidential.
higher is the digital fraud vs. physical in
Europe – together with lower approval
rates this holds the risk of negative
impact on usage and attrition1
>10x
DIGITAL PAYMENTS HAVE HIGHER FRAUD RATES
97% vs. 85%
is the gap between physical and digital
approval rates in Europe1
DIGITAL PAYMENTS HAVE LOWER APPROVAL RATES
>75%
of total card fraud in the region is from
card-not-present (CNP) — and in most
markets is on the rise2
THE MAJORITY OF FRAUD IS CNP
©2018Mastercard.ProprietaryandConfidential
4
Current authentication tools and methods do not meet the need
for simple and secure payments
PAIN POINTS
Consumers are concerned about
card fraud2, still one out of five uses
the same password for every
website7
>1/3
Consumers are impacted by 

fraud and high false decline rates
online purchases in Europe are
abandoned before completion120-25%
Merchants hesitate to adopt
new technologies and lose revenue
Issuers are confronted by
growing competition and regulation
issues
Of breaches could have been
p r e v e n t e d b y s t r o n g e r
authentication methods such as
d y n a m i c p a s s w o r d s a n d
biometrics3
62%
Europeans say they use their
replacement card less, post fraud
—with more than 1 out of 10
actually switching banks5
1/3
Of payment revenue is at risk for
European issuers within the next
five years, from digital disruptors6
upto23%
1. DIGITAS LBI. DIGITAL. CONNECTED COMMERCE SURVEY. 2017 2 AITÉ. GLOBAL SECURITY ENGAGEMENT SCORECARD. 2016 3 VERIZON. DATA PASSWORDS BREACH
INVESTIGATIONS REPORT. 2015 4 JAVELIN. FUTURE-PROOFING CARD AUTHORIZATION. 2015 5 AITE. GLOBAL CONSUMER CARD FRAUD: WHERE CARD FRAUD IS
COMING FROM. 2016 6 . MCKINSEY. A BRAVE NEW WORLD FOR GLOBAL BANKING. 2016 7 ACCENTURE. DIGITAL CONSUMER SURVEY OF 24,000 CONSUMERS IN 24
COUNTRIES. 2015
1 outof3
Transactions declined due to
suspected fraud are believed to be
legitimate4
Strong Customer
Authentication (SCA)
Merchants will need to include mandatory
strong authentication from September 2019
©2018Mastercard.ProprietaryandConfidential
What is Strong Customer Authentication (SCA)?
SCOPE
• Online / remote
payments 

(incl. card on
file)
• Mobile in store
payments
• Access to
mobile banking
app
KEY PRINCIPLE
2-factor 2-factor
2-factor
Knowledge Possession
Inherence
Remote transactions up to EUR 30 (for 5
consecutive transactions, or alternatively for
total of EUR 150)
Remote transactions between EUR 30 and EUR
500 provided RBA is applied by the issuer or
the acquirer and their fraud rates are under
specific thresholds
Main EXEMPTIONS 

(for low risk transactions)
Remote transactions to white lists of trusted
beneficiaries and recurring transactions
(SCA is required for the initial ‘subscription’)
Contactless transactions up to EUR 25
(regulation allows up to 30 EUR)
THIS SLIDE DOES NOT CONTAIN ANY LEGAL ADVICE
6
©2018Mastercard.ProprietaryandConfidential
Authentication
Order 

confirmation
Place
order
Payment
method Delivery
€ 95.00 € 95.00
Key change 2
SCA compliance will
require specific
authentication
methods
Device and
touch ID
OTP via SMS* +
Knowledge
factor
Username and
static password
Only card
number
Card data +
OTP via SMS
Compliant with SCA To be clarified by EBA**
Non-exhaustive
✓ ✗ ✗ ✗
✓
?
Non-compliant with SCA✗?
*SMS OTP might be replaced by voice authentication via inbound call if SMS OTP is considered non-compliant **EBA stands for the European Banking Authority (regulatory agency)
Key change 1
SCA may lead to an
increased step-up
rate on the short-
term
How does Strong Customer Authentication change the customer journey?
7
©2018Mastercard.ProprietaryandConfidential
How does SCA non-compliance impact my business?
Lost revenue
Reputational risk
Fines
How many times have you abandoned your
shopping cart?*
Abandoned purchase at
least once66%77%
34%34%
23%
38%34%
32%
17%21%
25%
11%12%19%
UKSweden Germany
Never
1-2 times
3-5 times
5+ times
66%
9%
Paymen
t related
10%
Change
of mind
Others
66%
71%
42%
49%
75%
41%
8%
Germany
Sweden
UK
What is the reason for cancelling payment?*
*Source: Mastercard Consumer Survey January 2018
SCA non-compliance leads to higher cart
abandonment which represents lost revenue
Once merchants do not comply with EU regulation,
customers may feel unsafe shopping on the website
Regulatory bodies may fine merchants that do
no comply with SCA Examples of
payment issues:
-Too much
information to fill
-Checkout process
was too time
consuming
€
8
©2018Mastercard.ProprietaryandConfidential
Identity Check & EMV 3DS
Multiple authentication methods
- Multiple channels 

(web and mobile App)
- Much more data and options

(to better manage the risk)
- Payments and beyond
3DS v1 EMV 3DS (v2)
- Web only
- Limited data
- Payments only
Biometric-based authentication



with SMS OTP as back-up
• Less friction
• Less fraud
• More sales
• More business
continuity
9
©2018Mastercard.ProprietaryandConfidential
EMV 3DS / Identity Check Program will significantly enhance authentications
100+ data elements sent
from merchant to issuer
In-app transactions and
any device type supported
User Experience standardized,
optionally using merchant app
look & feel
21 3
Shipment Address
Email
Telephone
...
IP and Wifi Address
Type, Model, OS
Settings (time, Language...)
...
Merchant Category
Merchant Risk Info (e.g. customer already
authenticated?)
...
Reduces Risk,
Achieves Compliance with PSD2 RTS
Transaction Monitoring and Transaction
Risk Analysis
Merchant SDK for data collection and user
Interface
Data Elements to specify screen size
10
Issuer provides Data Elements to be shown
by Merchant to cardholder, e.g.
• Text, Labels
• Data to be Entered by Cardholder
Only user friendly authentication methods
allowed
Key Performance Indicators must be met
©2018Mastercard.ProprietaryandConfidential
PSD2 and SCA (from 14 September 2019)

Overview of the SCA exemptions for card Remote Payments
scope
% of txs
with SCA Out of scopeIn scope of the RTS for SCA
Anonymous prepaid cards
Mail Order / Telephone
Order (MOTO)
Inter / ‘one leg’ transactions
Merchant Initiated Payment (a)
Secure corporate payments (art 17)
White lists of trusted beneficiaries (art 13)
Recurring transactions (art 14)

- same amount, same payee
Low-value transactions (art 16) 

<30 EUR - with counter limitation
All“PSPs”
Transaction Risk Analysis (art 18)
up to 30€ with no counter limitation 

up to 100€ if fraud <13 bps 

up to 250€ if fraud <6bps

up to 500€ if fraud <1bps
Lowfraud
“PSPs”
SCA exemptions
enable the most
frictionless
customer UX (no
cardholder
challenge) allowing
higher flexibility on
the biggest part of
CNP business
11(a) Subject to confirmation by EBA
©2018Mastercard.ProprietaryandConfidential
28% of issuers indicated that no-EMV 3DS authorizations will be declined, if subject to PSD2 SCA
12
25%
47%
12%
15%
Always decline
Decline if subject to PSD2 RTS
Decline if subject to PSD2 and no exemption appli
PSD2 will not change current processing
Source: Survey on 27 August 2018 with 110 European issuers
Market survey: What will an issuer do with a non authenticated transaction?
Whitelisting
Exemption regardless of Amount
©2018Mastercard.ProprietaryandConfidential
‘One click payments’ on a specific merchant website, meaning when making a next purchase the order is automatically charged to
the payment method and shipped to the address associated with your ‘one click payments’.
Option A: after the completion of the transaction Option B: on the authentication page
Whitelisting - During checkout
©2018Mastercard.ProprietaryandConfidential
When opening his banking app the customer can be offered the option to make ‘one click payments’ on one or more merchant
websites, meaning when making a next purchase the order is automatically charged to the payment method and shipped to the
address associated with your ‘one click payments’. It may also be able to control the payment interactions with each of the
websites (such as setting spending limits or receiving spending alerts).
Whitelisting – Outside of checkout
Plan for 2019
Convenient Compliance with PSD2
©2018Mastercard.ProprietaryandConfidential
Transition period before September 2019
17
Identity Check
JAN’19
Issuers support 

Identity Check Brand & Program
APRIL 2019
SEPTEMBER 2019
Dec 2019
EMV 3-D Secure 2.0
Biometrics and EMV registrations
Acquirer have to ensure that Identity Check und
EMV-3DS is used by merchants
Issuer und Acquirer must support EMV-3DS
Transition phase with rising 3DS volume
better RBA
3-D Secure 2.0 mandatory
already established 

at many banks Reaching customer base of conveniently
transacting SCA
Whitelisting
Pilots in Feb 2019
Authentication Delegation with
Auth Express
Q1 Contract Potential Start of Pilots
Key recommendations
©2018Mastercard.ProprietaryandConfidential
19
• Implement EMV 3DS server (plug-in) – execute on Specs 2.2. as soon as possible
• Add Identity Check brand to site / check terms & conditions
• Discuss with your Acquirer and Payment Service Providers potential exemptions they plan to
leverage
• Assess the importance of each exemption for you
– Whitelisting
– Low Value
– Transaction Risk Analysis
• Support new data elements in authorization message (DS Transaction ID, Protocol version,
acquirer exemption), retry with 3DS when “no-3DS” authorization is declined
• Gather information for best flagging of authentications to avoid step-up (deliver as much
data as possible from merchant to issuer)
Recommended Actions

More Related Content

PDF
Cross-border expansion for more e-sales - the game, the players, the success.
PDF
B2c ecommerce report Central Europe
PDF
B2c ecommerce report East Europe
PDF
EBE 2020 The power of AI in risk management - minimize fraud & maximize reven...
PDF
Startup AddVenture Zagreb 2015 Pitch - Amodo
PPT
Documentaciòn reforma 2011
PDF
DOCOMO Digital | What We Do
PPTX
A Better Payment Experience for EU Merchants
Cross-border expansion for more e-sales - the game, the players, the success.
B2c ecommerce report Central Europe
B2c ecommerce report East Europe
EBE 2020 The power of AI in risk management - minimize fraud & maximize reven...
Startup AddVenture Zagreb 2015 Pitch - Amodo
Documentaciòn reforma 2011
DOCOMO Digital | What We Do
A Better Payment Experience for EU Merchants

What's hot (17)

PPTX
Connected Commerce Cloud | "Realizing m-Commerce Potential and Carrier Success"
PPT
From Illusion to Reality: Turning the World into a Practical E-Global Mall
PDF
Online gambling in bulgaria present and future
PDF
DOCOMO Digital corporate presentation
PDF
DOCOMO Digital Payment Services @WEB2BUSINESS 2017 - Paris
PPTX
Merchant acquiring in the age of Digital Commerce, Credorax
PDF
Prepaid Card Evolution Shows a Tilt Toward Deeper Experiences
PDF
A guide to vat on uber eats and reverse charges
PDF
The New Luxury World: l'identità digitale nel lusso fa la differenza
PDF
Docomo Digital brochure Sep 2015
PPTX
Smart strategies for cross-border e-commerce, Ogone
PDF
EBG Celebrates: National Technology Awards 2019 Shortlist | eBusiness Guru
PDF
Deutsche EuroShop | Annual Report 2018
PPT
Becommerce @ Ecommerce Forum 30092009
PDF
NAOME N2FINANCE at work 20150401
PPTX
SecureTrading Corporate Presentation 2010
PDF
Re-inventing airport non-aeronautical revenue generation post COVID-19
Connected Commerce Cloud | "Realizing m-Commerce Potential and Carrier Success"
From Illusion to Reality: Turning the World into a Practical E-Global Mall
Online gambling in bulgaria present and future
DOCOMO Digital corporate presentation
DOCOMO Digital Payment Services @WEB2BUSINESS 2017 - Paris
Merchant acquiring in the age of Digital Commerce, Credorax
Prepaid Card Evolution Shows a Tilt Toward Deeper Experiences
A guide to vat on uber eats and reverse charges
The New Luxury World: l'identità digitale nel lusso fa la differenza
Docomo Digital brochure Sep 2015
Smart strategies for cross-border e-commerce, Ogone
EBG Celebrates: National Technology Awards 2019 Shortlist | eBusiness Guru
Deutsche EuroShop | Annual Report 2018
Becommerce @ Ecommerce Forum 30092009
NAOME N2FINANCE at work 20150401
SecureTrading Corporate Presentation 2010
Re-inventing airport non-aeronautical revenue generation post COVID-19
Ad

Similar to EBE 2019 - The end of passwords: Two-factor-authentication and biometrics are coming 2019 (20)

PPTX
The end of passwords: Two-factor-authentication and biometrics are coming 2019
PPTX
PSD2: The Advent of the New Payments Market in Europe
PDF
Product Brochure: Europe Online Payment Fraud And Security 2019
PDF
Product Brochure: Fraud And Security In Global Online Payments 2019
PDF
Merchant tokenization and EMV® Secure Remote Commerce
PDF
The potentials for e-Commerce payments' growth in Ethiopia and the need for s...
PPTX
QSecure Presentation at RSA 2011
PDF
[Ekata] Unlocking the Potential of PSD2 SCA.pdf
PPTX
Presentation.pptx
PDF
Secure Payments: How Card Issuers and Merchants Can Stay Ahead of Fraudsters
PDF
How contactless payment can boost your business
PDF
Paola Trecarichi - Pagamenti digitali: l’importanza del Payment Provider nell...
PDF
Digital Payment Quo Vadis
PDF
Digital Payment in 2020 - Kurt Schmid, Netcetera
PDF
The Internet of Things: A Prime Opportunity for Merchant Acquirers
PDF
Review on Fraud Detection in Electronic Payment Gateway
PPTX
2019 iovation Gambling Industry Report Highlights
PDF
DWS16 - Fintech forum - Yves Gassot, IDATE DigiWorld
PPTX
PSD2 and 3DS2. The impact.
PPT
Trading Online – Getting started and how to grow your business
The end of passwords: Two-factor-authentication and biometrics are coming 2019
PSD2: The Advent of the New Payments Market in Europe
Product Brochure: Europe Online Payment Fraud And Security 2019
Product Brochure: Fraud And Security In Global Online Payments 2019
Merchant tokenization and EMV® Secure Remote Commerce
The potentials for e-Commerce payments' growth in Ethiopia and the need for s...
QSecure Presentation at RSA 2011
[Ekata] Unlocking the Potential of PSD2 SCA.pdf
Presentation.pptx
Secure Payments: How Card Issuers and Merchants Can Stay Ahead of Fraudsters
How contactless payment can boost your business
Paola Trecarichi - Pagamenti digitali: l’importanza del Payment Provider nell...
Digital Payment Quo Vadis
Digital Payment in 2020 - Kurt Schmid, Netcetera
The Internet of Things: A Prime Opportunity for Merchant Acquirers
Review on Fraud Detection in Electronic Payment Gateway
2019 iovation Gambling Industry Report Highlights
DWS16 - Fintech forum - Yves Gassot, IDATE DigiWorld
PSD2 and 3DS2. The impact.
Trading Online – Getting started and how to grow your business
Ad

More from E-Commerce Berlin EXPO (20)

PDF
EBE 2020 Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg ist
PDF
EBE 2020 Get Empowered
PDF
EBE 2020 The truth behind mass customization - Unlock customization business ...
PDF
EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to y...
PPTX
EBE 2020 The Evolution of E-commerce Systems
PDF
EBE 2020 1:1 Personalisierung im eCommerce - Tino Hartmann
PDF
EBE 2020 Program Management – How to influence without authority - Ramon Pall...
PDF
EBE 2020 Datengetriebene Insights – Erfolgsfaktor im E-Commerce und Retail - ...
PDF
EBE 2020 e-Commerce und Onlinemarketing - Erfolgreich in einer Nische - Dani...
PPTX
EBE 2020 Vom Keller zu einer der erfolgreichsten Versandapotheken Deutschlands
PPTX
EBE 2020 Profitables Skalieren von Online Shops durch Social Media Marketing
PDF
EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska
PDF
EBE 2020 Signifikante Absatzsteigerung durch die Einführung von Customer Cent...
PDF
EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyal...
PPTX
EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando ...
PDF
EBE 2020 How to put the consumer in the driving seat of the European Digital ...
PPTX
EBE 2020 The Age of Machines and How to Re-think User Experience
PDF
EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten
PDF
EBE 2020 Product & category recommendations and user personalization for a me...
PPTX
EBE 2020 Digitalizing specialist trade – Gartenhaus GmbH as the market leader...
EBE 2020 Warum Amazon Advertising 2020 unverzichtbar für deinen Erfolg ist
EBE 2020 Get Empowered
EBE 2020 The truth behind mass customization - Unlock customization business ...
EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to y...
EBE 2020 The Evolution of E-commerce Systems
EBE 2020 1:1 Personalisierung im eCommerce - Tino Hartmann
EBE 2020 Program Management – How to influence without authority - Ramon Pall...
EBE 2020 Datengetriebene Insights – Erfolgsfaktor im E-Commerce und Retail - ...
EBE 2020 e-Commerce und Onlinemarketing - Erfolgreich in einer Nische - Dani...
EBE 2020 Vom Keller zu einer der erfolgreichsten Versandapotheken Deutschlands
EBE 2020 Profitables Skalieren von Online Shops durch Social Media Marketing
EBE 2020 How to expand to new markets in 100 days - Dijana Dimitrovska
EBE 2020 Signifikante Absatzsteigerung durch die Einführung von Customer Cent...
EBE 2020 Payment Excellence: Mit innovativen Payment-Features die Kundenloyal...
EBE 2020 Getting ready for PSD2 on time! How online fashion retailer Zalando ...
EBE 2020 How to put the consumer in the driving seat of the European Digital ...
EBE 2020 The Age of Machines and How to Re-think User Experience
EBE 2020 Wie ich das sehe. Der Erfahrungsbericht. - Kai Schotten
EBE 2020 Product & category recommendations and user personalization for a me...
EBE 2020 Digitalizing specialist trade – Gartenhaus GmbH as the market leader...

Recently uploaded (20)

PDF
NAPF_RESPONSE_TO_THE_PENSIONS_COMMISSION_8 _2_.pdf
PPTX
2. RBI.pptx202029291023i38039013i92292992
PPTX
kyc aml guideline a detailed pt onthat.pptx
PDF
1a In Search of the Numbers ssrn 1488130 Oct 2009.pdf
PDF
The Right Social Media Strategy Can Transform Your Business
PDF
Buy Verified Stripe Accounts for Sale - Secure and.pdf
PDF
Fintech Regulatory Sandbox: Lessons Learned and Future Prospects
PDF
Blockchain Pesa Research by Samuel Mefane
PDF
Financial discipline for educational purpose
PPT
Chap 1PP.ppt introductory micro economics
PPTX
social-studies-subject-for-high-school-globalization.pptx
PDF
DTC TRADIND CLUB MAKE YOUR TRADING BETTER
PDF
6a Transition Through Old Age in a Dynamic Retirement Distribution Model JFP ...
PDF
Pitch Deck.pdf .pdf all about finance in
PDF
3CMT J.AFABLE Flexible-Learning ENTREPRENEURIAL MANAGEMENT.pdf
PPTX
OAT_ORI_Fed Independence_August 2025.pptx
PDF
discourse-2025-02-building-a-trillion-dollar-dream.pdf
PPTX
introuction to banking- Types of Payment Methods
PDF
Statistics for Management and Economics Keller 10th Edition by Gerald Keller ...
NAPF_RESPONSE_TO_THE_PENSIONS_COMMISSION_8 _2_.pdf
2. RBI.pptx202029291023i38039013i92292992
kyc aml guideline a detailed pt onthat.pptx
1a In Search of the Numbers ssrn 1488130 Oct 2009.pdf
The Right Social Media Strategy Can Transform Your Business
Buy Verified Stripe Accounts for Sale - Secure and.pdf
Fintech Regulatory Sandbox: Lessons Learned and Future Prospects
Blockchain Pesa Research by Samuel Mefane
Financial discipline for educational purpose
Chap 1PP.ppt introductory micro economics
social-studies-subject-for-high-school-globalization.pptx
DTC TRADIND CLUB MAKE YOUR TRADING BETTER
6a Transition Through Old Age in a Dynamic Retirement Distribution Model JFP ...
Pitch Deck.pdf .pdf all about finance in
3CMT J.AFABLE Flexible-Learning ENTREPRENEURIAL MANAGEMENT.pdf
OAT_ORI_Fed Independence_August 2025.pptx
discourse-2025-02-building-a-trillion-dollar-dream.pdf
introuction to banking- Types of Payment Methods
Statistics for Management and Economics Keller 10th Edition by Gerald Keller ...

EBE 2019 - The end of passwords: Two-factor-authentication and biometrics are coming 2019

  • 2. E-commerce Berlin Expo February 20, 2019 The end of passwords: 
 Two-factor-authentication and biometrics coming 2019
  • 3. ©2018Mastercard.ProprietaryandConfidential STATUS QUO The challenges in the digital payments landscape are creating the need for better authentication 3 1. MASTERCARD. JANUARY THROUGH NOVEMBER 2017 DATA, ACROSS ALL CARD TYPES. 2017. 2. EUROMONITOR, FICO. 2016. Digital commerce continues to grow — with a greater share via mobile. With this growth and the global migration to EMV chip in the physical world, card-not-present (CNP) continues to be the main area of card fraud. But consumers expect digital payments to be as simple and secure as in the physical world. ©2018Mastercard.ProprietaryandConfidential. higher is the digital fraud vs. physical in Europe – together with lower approval rates this holds the risk of negative impact on usage and attrition1 >10x DIGITAL PAYMENTS HAVE HIGHER FRAUD RATES 97% vs. 85% is the gap between physical and digital approval rates in Europe1 DIGITAL PAYMENTS HAVE LOWER APPROVAL RATES >75% of total card fraud in the region is from card-not-present (CNP) — and in most markets is on the rise2 THE MAJORITY OF FRAUD IS CNP
  • 4. ©2018Mastercard.ProprietaryandConfidential 4 Current authentication tools and methods do not meet the need for simple and secure payments PAIN POINTS Consumers are concerned about card fraud2, still one out of five uses the same password for every website7 >1/3 Consumers are impacted by 
 fraud and high false decline rates online purchases in Europe are abandoned before completion120-25% Merchants hesitate to adopt new technologies and lose revenue Issuers are confronted by growing competition and regulation issues Of breaches could have been p r e v e n t e d b y s t r o n g e r authentication methods such as d y n a m i c p a s s w o r d s a n d biometrics3 62% Europeans say they use their replacement card less, post fraud —with more than 1 out of 10 actually switching banks5 1/3 Of payment revenue is at risk for European issuers within the next five years, from digital disruptors6 upto23% 1. DIGITAS LBI. DIGITAL. CONNECTED COMMERCE SURVEY. 2017 2 AITÉ. GLOBAL SECURITY ENGAGEMENT SCORECARD. 2016 3 VERIZON. DATA PASSWORDS BREACH INVESTIGATIONS REPORT. 2015 4 JAVELIN. FUTURE-PROOFING CARD AUTHORIZATION. 2015 5 AITE. GLOBAL CONSUMER CARD FRAUD: WHERE CARD FRAUD IS COMING FROM. 2016 6 . MCKINSEY. A BRAVE NEW WORLD FOR GLOBAL BANKING. 2016 7 ACCENTURE. DIGITAL CONSUMER SURVEY OF 24,000 CONSUMERS IN 24 COUNTRIES. 2015 1 outof3 Transactions declined due to suspected fraud are believed to be legitimate4
  • 5. Strong Customer Authentication (SCA) Merchants will need to include mandatory strong authentication from September 2019
  • 6. ©2018Mastercard.ProprietaryandConfidential What is Strong Customer Authentication (SCA)? SCOPE • Online / remote payments 
 (incl. card on file) • Mobile in store payments • Access to mobile banking app KEY PRINCIPLE 2-factor 2-factor 2-factor Knowledge Possession Inherence Remote transactions up to EUR 30 (for 5 consecutive transactions, or alternatively for total of EUR 150) Remote transactions between EUR 30 and EUR 500 provided RBA is applied by the issuer or the acquirer and their fraud rates are under specific thresholds Main EXEMPTIONS 
 (for low risk transactions) Remote transactions to white lists of trusted beneficiaries and recurring transactions (SCA is required for the initial ‘subscription’) Contactless transactions up to EUR 25 (regulation allows up to 30 EUR) THIS SLIDE DOES NOT CONTAIN ANY LEGAL ADVICE 6
  • 7. ©2018Mastercard.ProprietaryandConfidential Authentication Order 
 confirmation Place order Payment method Delivery € 95.00 € 95.00 Key change 2 SCA compliance will require specific authentication methods Device and touch ID OTP via SMS* + Knowledge factor Username and static password Only card number Card data + OTP via SMS Compliant with SCA To be clarified by EBA** Non-exhaustive ✓ ✗ ✗ ✗ ✓ ? Non-compliant with SCA✗? *SMS OTP might be replaced by voice authentication via inbound call if SMS OTP is considered non-compliant **EBA stands for the European Banking Authority (regulatory agency) Key change 1 SCA may lead to an increased step-up rate on the short- term How does Strong Customer Authentication change the customer journey? 7
  • 8. ©2018Mastercard.ProprietaryandConfidential How does SCA non-compliance impact my business? Lost revenue Reputational risk Fines How many times have you abandoned your shopping cart?* Abandoned purchase at least once66%77% 34%34% 23% 38%34% 32% 17%21% 25% 11%12%19% UKSweden Germany Never 1-2 times 3-5 times 5+ times 66% 9% Paymen t related 10% Change of mind Others 66% 71% 42% 49% 75% 41% 8% Germany Sweden UK What is the reason for cancelling payment?* *Source: Mastercard Consumer Survey January 2018 SCA non-compliance leads to higher cart abandonment which represents lost revenue Once merchants do not comply with EU regulation, customers may feel unsafe shopping on the website Regulatory bodies may fine merchants that do no comply with SCA Examples of payment issues: -Too much information to fill -Checkout process was too time consuming € 8
  • 9. ©2018Mastercard.ProprietaryandConfidential Identity Check & EMV 3DS Multiple authentication methods - Multiple channels 
 (web and mobile App) - Much more data and options
 (to better manage the risk) - Payments and beyond 3DS v1 EMV 3DS (v2) - Web only - Limited data - Payments only Biometric-based authentication
 
 with SMS OTP as back-up • Less friction • Less fraud • More sales • More business continuity 9
  • 10. ©2018Mastercard.ProprietaryandConfidential EMV 3DS / Identity Check Program will significantly enhance authentications 100+ data elements sent from merchant to issuer In-app transactions and any device type supported User Experience standardized, optionally using merchant app look & feel 21 3 Shipment Address Email Telephone ... IP and Wifi Address Type, Model, OS Settings (time, Language...) ... Merchant Category Merchant Risk Info (e.g. customer already authenticated?) ... Reduces Risk, Achieves Compliance with PSD2 RTS Transaction Monitoring and Transaction Risk Analysis Merchant SDK for data collection and user Interface Data Elements to specify screen size 10 Issuer provides Data Elements to be shown by Merchant to cardholder, e.g. • Text, Labels • Data to be Entered by Cardholder Only user friendly authentication methods allowed Key Performance Indicators must be met
  • 11. ©2018Mastercard.ProprietaryandConfidential PSD2 and SCA (from 14 September 2019)
 Overview of the SCA exemptions for card Remote Payments scope % of txs with SCA Out of scopeIn scope of the RTS for SCA Anonymous prepaid cards Mail Order / Telephone Order (MOTO) Inter / ‘one leg’ transactions Merchant Initiated Payment (a) Secure corporate payments (art 17) White lists of trusted beneficiaries (art 13) Recurring transactions (art 14)
 - same amount, same payee Low-value transactions (art 16) 
 <30 EUR - with counter limitation All“PSPs” Transaction Risk Analysis (art 18) up to 30€ with no counter limitation 
 up to 100€ if fraud <13 bps 
 up to 250€ if fraud <6bps
 up to 500€ if fraud <1bps Lowfraud “PSPs” SCA exemptions enable the most frictionless customer UX (no cardholder challenge) allowing higher flexibility on the biggest part of CNP business 11(a) Subject to confirmation by EBA
  • 12. ©2018Mastercard.ProprietaryandConfidential 28% of issuers indicated that no-EMV 3DS authorizations will be declined, if subject to PSD2 SCA 12 25% 47% 12% 15% Always decline Decline if subject to PSD2 RTS Decline if subject to PSD2 and no exemption appli PSD2 will not change current processing Source: Survey on 27 August 2018 with 110 European issuers Market survey: What will an issuer do with a non authenticated transaction?
  • 14. ©2018Mastercard.ProprietaryandConfidential ‘One click payments’ on a specific merchant website, meaning when making a next purchase the order is automatically charged to the payment method and shipped to the address associated with your ‘one click payments’. Option A: after the completion of the transaction Option B: on the authentication page Whitelisting - During checkout
  • 15. ©2018Mastercard.ProprietaryandConfidential When opening his banking app the customer can be offered the option to make ‘one click payments’ on one or more merchant websites, meaning when making a next purchase the order is automatically charged to the payment method and shipped to the address associated with your ‘one click payments’. It may also be able to control the payment interactions with each of the websites (such as setting spending limits or receiving spending alerts). Whitelisting – Outside of checkout
  • 16. Plan for 2019 Convenient Compliance with PSD2
  • 17. ©2018Mastercard.ProprietaryandConfidential Transition period before September 2019 17 Identity Check JAN’19 Issuers support 
 Identity Check Brand & Program APRIL 2019 SEPTEMBER 2019 Dec 2019 EMV 3-D Secure 2.0 Biometrics and EMV registrations Acquirer have to ensure that Identity Check und EMV-3DS is used by merchants Issuer und Acquirer must support EMV-3DS Transition phase with rising 3DS volume better RBA 3-D Secure 2.0 mandatory already established 
 at many banks Reaching customer base of conveniently transacting SCA Whitelisting Pilots in Feb 2019 Authentication Delegation with Auth Express Q1 Contract Potential Start of Pilots
  • 19. ©2018Mastercard.ProprietaryandConfidential 19 • Implement EMV 3DS server (plug-in) – execute on Specs 2.2. as soon as possible • Add Identity Check brand to site / check terms & conditions • Discuss with your Acquirer and Payment Service Providers potential exemptions they plan to leverage • Assess the importance of each exemption for you – Whitelisting – Low Value – Transaction Risk Analysis • Support new data elements in authorization message (DS Transaction ID, Protocol version, acquirer exemption), retry with 3DS when “no-3DS” authorization is declined • Gather information for best flagging of authentications to avoid step-up (deliver as much data as possible from merchant to issuer) Recommended Actions