E Chaupal Case Study
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E-Choupal is an initiative by ITC that set up internet kiosks in rural India to help farmers get access to market prices and sell directly to buyers. Previously, farmers had to sell to commission agents at government-regulated markets which lacked transparency. E-Choupal addresses this by connecting farmers through kiosks, providing real-time prices, and allowing them to sell directly to buyers. Key factors in its success include access to markets, price information, and reducing commission agent margins. The future strategy is expanding to more villages and adding services like insurance.
E Chaupal Case Study
- 1. E-Choupal – An Indian Success Story e-Choupal : Group 8 B
- 2. Agenda • Introduction • What before e-Choupal? • What is e-Choupal? • Critical Success Factors • Strategy for Future e-Choupal : Group 8 B
- 3. Introduction e-Choupal : Group 8 B
- 4. Mandi Distribution System Village Trader Farmer Ghani Wholesaler Regulated Markets Producer Co-ops Commission Agent Trader Private oil Miller Cooperative Mill e-Choupal : Group 8 B
- 5. Mandi Operation Process e-Choupal : Group 8 B
- 6. Disadvantages – Mandi system e-Choupal : Group 8 B
- 7. What is e-Choupal? e-Choupal : Group 8 B
- 8. E-Choupal Business model e-Choupal : Group 8 B
- 9. E-Choupal - Advantages e-Choupal : Group 6 B
- 10. Critical Success Factors e-Choupal : Group 8 B
- 11. Strategy for the Future e-Choupal : Group 8 B
- 12. e-Choupal : Group 8 B