Cardinal utility analysis assumes that utility is measurable and additive. It holds that utility can be expressed quantitatively using hypothetical units called utils. According to this view, a consumer can determine that one good provides twice as much utility as another. External economies and diseconomies of scale refer to benefits and costs that affect an entire industry from external factors outside any single firm's control, such as infrastructure development benefiting all firms or congestion costs rising with industry growth. The marginal productivity theory of distribution posits that firms will hire factors of production until the marginal factor cost equals the marginal revenue product to minimize costs.