Ecomix Presentation 2014 (EN)
Contents
ECOMIX. BUSINESS
Ecomix Presentation 2014 (EN)
Ecomix Presentation 2014 (EN)
International Trust
Ecomix Sales 2013. 500 m3 = 20 000 bags
How we arrived at the point? 
5 typical problems of Ukraine’s well water: 
• Iron 
• Manganese 
• Hardness 
• Ammonia 
• Tannins, Natural 
Organic Matter 
(by COD) 
Insides of a dishwasher that 
has run on raw well water
If we use conventional technology… 
Raw 
water 
1. Catalytic media (Birm, MTM, Greensand) for Iron removal 
2. Cation exchange resin for softening 
3. Activated carbon for tannins removal 
4. Zeolite for ammonia treatment 
• Detailed water analysis is required 
• Deep knowledge of water chemistry 
and experience are necessary 
• Limited effectiveness 
• High cost 
• Tricky in operation
IIff wwee uussee EECCOOMMIIXX…… 
• Market’s best solution for 
Manganese and Iron 
• One filter for 5 impurities. 
No detailed water analysis 
required. Retrofit of 
traditional softener. 
• Proved effectiveness 
for the majority of waters 
worldwide 
• Lower cost and higher gain 
EEFFFFEECCTTIVIVEE 
SSIMIMPPLLEE 
UUNNIVIVEERRSSAALL 
CCHHEEAAPP
3 2 5
Today Ecomix is not just another iron 
removal media, but a powerful 
business development tool in iron 
contaminated water areas.
Water treatment dealers and shops
Non-water companies 
Only one parameter 
required – Total Iron
Internet sales 
No water analysis required
Commercial advantages
ECOMIX. TECHNOLOGY
ECOMIX® 
is a composition of FIVE 
materials of different origin and 
properties 
Includes two patented 
adsorption components 
invented by Ecosoft.
Inert resin removes oxidized iron and ensures even flow 
distribution in backwash 
Modified sorbent FerroSorb binds Fe(II), provides formation of firm Fe(III) 
oxides layer and autocatalytic adsorption of iron and manganese compounds 
Modified sorbent HumiSorb retains 
NOM through electrostatic interaction with 
charged groups and hydrophobic binding 
with aromatic fragments. 
Cation exchange resin 
exchanges Ca and Mg and residuals of Fe 
(II). 
Quartz sand support bed 
patented 
patented
Ecomix Presentation 2014 (EN)
Ecomix includes a tailor-made iron and 
manganese sorbent FerroSorb 
Cross-section of 
FerroSorb 
Outer active layer of the FerroSorb 
allows to efficiently remove IRON 
and MANGANESE from water
Adsorption-oxidation (AOX) mechanism 
of Iron sorption by FerroSorb 
1а 1б 
2 
2.1 
2.2 
Active centers 
for Mn2+ sorption
FerroSorb in Ecomix works to efficiently remove 
iron and manganese 
Common cation exchange resins take 
iron too, but due to poor regeneration 
become exhausted very fast
• FerroSorb is regenerated by Surface 
Scouring Mechanism (SSM) in fluidized bed 
• Other resins are exhausted irreversibly 
Well-known oxidation-filtration is not applicable to 
FerroSorb, because FerroSorb provides totally different 
mechanism of action: 
Adsorption → Oxidation → Layer Formation → 
Multicycle Autocatalytic Sorption
Ecomix includes a tailor-made HumiSorb 
that reduces level of Tannins and color of water 
fresh HumiSorb HumiSorb after 
Tannins adsorption
Electrostatic-hydrophobic mechanism 
of Tannin adsorption 
Electrostatic 
interaction 
Hydrophobic binding
• HumiSorb is not just an anion exchange 
resin 
o Very efficient for aquatic tannins 
o Regeneration with Cl- 
• Due to irreversible binding of tannins 
common anion exchange resins become 
exhausted very fast
Ecomix production 
technology is a know-how 
of Ecosoft: 
•Provides activation of the 
surface modifiers in FerriSorb & 
HumiSorb 
•Homogenity 
•Consistent quality and 
composition 
•Ecomix production is 
ISO 9001:2009 certified
ECOMIX® is manufactured in: 
Ukraine 
(for ex-USSR 
countries) 
Germany 
(for EU countries and 
the United States) 
Supplied in 25 L (0.9 ft3) and 12 L (0.4 ft3) bags
50% reduction of Tannins (COD) 
80% reduction of Tannins (COD)
Maximum 
concentration 
level 
Tannins 
(by COD) 
Hardness* 
*limit installed due to sodium effluent Fe Mn NH4 
ppm O2 meq/L gpg 
ppm 
CaCO3 
ppm ppm ppm 
20 15 45 750 15 3 4 
Removal 
efficiency, 
% 
50% 
97% 98% 98% 90% 
80%
Ecomix Presentation 2014 (EN)
Regeneration 
NaCl 100 g/liter 
5,5 lbs/bag
Competitors 
1. Generic mixtures of ion exchange resins 
2. Synthetic zeolite 
What is the difference?
Competitors
Genuine 
Ecomix 
Generic mixture1 Generic mixture 2 
Mixtures of ion exchange resins that are sold at 
several times the price of their ingredients 
• Visual differences 
• Generics do not contain FerroSorb and HumiSorb 
• Not homogeneous → no guaranty for stable 
product composition 
• Become exhausted after iron sorption
Caution! Generics are dangerous 
1. Lower retention capacity for 
iron and hardness 
2. Adsorption capacity 
deteriorates after each 
service cycle, generics do 
not regenerate completely 
3. There is a risk of releasing 
retained manganese! 
Generic 
Ecomix 
because of Mn!
ECOMIX vs. Synthetic zeolite 
Ecomix Synthetic zeolite 
Exchange capacity, 
eq/L (grains/cft) 
Ecomix A – 0,75 (15 200) 
Ecomix C – 0,65 (13 100) 0,6 (12 092) 
Consumption of salt 
per regeneration, g/L 
100 
(6.2 lbs/ft3) 
130 
(8.1 lbs/ft3) 
Iron reduction Dissolved inorganic, 
organic iron 
Do not retain 
organic iron 
Tannins reduction Ecomix A – 50% 
Ecomix C – 80% Tight limit 
H2S Does not exhaust, 
reduction – 50% 
Exhaust, 
Soda regeneration 
required
ECOMIX vs. Synthetic zeolite 
Acceptable limits Ecomix Synthetic zeolite 
pH 5-9 >6 or >7 
Tannins by COD, ppm O2 <20 <6 
Iron, ppm <15 
Fe+Mn <15 
Manganese, ppm <3 
Grains Hardness, (CaCO3) <45 
(due to sodium effluent) 
<38 or <76 
min 3 
min TDS: 80 ppm 
Concentration limits
Ecomix Presentation 2014 (EN)
ECOMIX. APPLICATION
10% of 
sales 
18% of 
sales 
55% of 
sales
Exchange capacity and regeneration 
Ecomix service cycle is neatly calculated from its ion exchange 
capacity: 
• ECOMIX A 0,75 eq/l = 15 200 grains/cft* 
• ECOMIX C 0,65 eq/l = 13 100 grains/cft* 
(* at 100 g NaCl/liter or 6,2 lbs/ft3)
Water treatment 
for household 
Cartridge fine filter 
FK 1054 
FK 1252 
FK 1465 
FK 1665 
Hydrogen sulfide 
removal 
Drinking water 
purification 
Centaur 
UV disinfection 
FPC 1054 
FPC 1252 
FPC 1465 
FPC 1665
Reverse osmosis 
water pre-treatment 
Cartridge 
fine filter 
Reverse osmosis system UV disinfection 
Holding tank and pump
Water for boilers and heaters 
Cartridge 
fine filter 
Na+ cycle IX softening 
Deep softening of 
water 
Reagent dosing 
Chemical conditioning
Purified water 
Calculate the capacity 
based on water hardness 
only 
Для расчета ресурса 
используйте только значения 
жесткости. 
Raw water 
Run a regeneration 
procedure after having 
installed the system 
Sediment filter is an essential unit. 
Iron < 7-10 ppm – cartridge filter 
Iron > 10 ppm – media filter 
Attention! Drain line 
should not exceed length 
of 2 m 
Recommended inlet pressure 
is 3-4 bar (45-60 PSI)
Properly use Ecomix: 
Early recognition of any issues and their causes 
helps secure long service life of Ecomix media
Most frequent problems and their 
causes 
1 
2 
For successful operation ensure 
adequate regeneration
Consequences and causes of poor regeneration 
Accumulation 
and aggregation 
of trapped fines 
Excessive volume of media 
Insufficient or excessive 
backwash flow rate 
Too short backwash time 
Loss of ion exchange 
capacity 
Insufficient brine volume and/or 
concentration 
Insufficient brine contact time 
Poor/restricted brine percolation 
due to buildup of fines or channel 
forming in the bed
Restoring the media after improper use
Restoring the media after improper use 
1. Interval backwashing with 20-30 second periods of rest 
2. Air scouring the bed (5-10 minutes) 
5 - 10 times 
3. Making brine in the filter tank (1,3-1,5 kg of salt per 10 L of the 
media) 
4. Air scouring the bed while resting it in brine (15-20 minutes) 
5. Interval backwashing with 20-30 second periods of rest until the 
brine is completely flushed away 
3 - 5 times
Controlling odors 
Certain types of water may promote emergence of odor
ECOMIX 
1. Is not merely a ‘mix’ of resins 
2. Is sure to work 
3. Allows to sell more
Ecomix Presentation 2014 (EN)

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Ecomix Presentation 2014 (EN)

  • 7. Ecomix Sales 2013. 500 m3 = 20 000 bags
  • 8. How we arrived at the point? 5 typical problems of Ukraine’s well water: • Iron • Manganese • Hardness • Ammonia • Tannins, Natural Organic Matter (by COD) Insides of a dishwasher that has run on raw well water
  • 9. If we use conventional technology… Raw water 1. Catalytic media (Birm, MTM, Greensand) for Iron removal 2. Cation exchange resin for softening 3. Activated carbon for tannins removal 4. Zeolite for ammonia treatment • Detailed water analysis is required • Deep knowledge of water chemistry and experience are necessary • Limited effectiveness • High cost • Tricky in operation
  • 10. IIff wwee uussee EECCOOMMIIXX…… • Market’s best solution for Manganese and Iron • One filter for 5 impurities. No detailed water analysis required. Retrofit of traditional softener. • Proved effectiveness for the majority of waters worldwide • Lower cost and higher gain EEFFFFEECCTTIVIVEE SSIMIMPPLLEE UUNNIVIVEERRSSAALL CCHHEEAAPP
  • 11. 3 2 5
  • 12. Today Ecomix is not just another iron removal media, but a powerful business development tool in iron contaminated water areas.
  • 14. Non-water companies Only one parameter required – Total Iron
  • 15. Internet sales No water analysis required
  • 18. ECOMIX® is a composition of FIVE materials of different origin and properties Includes two patented adsorption components invented by Ecosoft.
  • 19. Inert resin removes oxidized iron and ensures even flow distribution in backwash Modified sorbent FerroSorb binds Fe(II), provides formation of firm Fe(III) oxides layer and autocatalytic adsorption of iron and manganese compounds Modified sorbent HumiSorb retains NOM through electrostatic interaction with charged groups and hydrophobic binding with aromatic fragments. Cation exchange resin exchanges Ca and Mg and residuals of Fe (II). Quartz sand support bed patented patented
  • 21. Ecomix includes a tailor-made iron and manganese sorbent FerroSorb Cross-section of FerroSorb Outer active layer of the FerroSorb allows to efficiently remove IRON and MANGANESE from water
  • 22. Adsorption-oxidation (AOX) mechanism of Iron sorption by FerroSorb 1а 1б 2 2.1 2.2 Active centers for Mn2+ sorption
  • 23. FerroSorb in Ecomix works to efficiently remove iron and manganese Common cation exchange resins take iron too, but due to poor regeneration become exhausted very fast
  • 24. • FerroSorb is regenerated by Surface Scouring Mechanism (SSM) in fluidized bed • Other resins are exhausted irreversibly Well-known oxidation-filtration is not applicable to FerroSorb, because FerroSorb provides totally different mechanism of action: Adsorption → Oxidation → Layer Formation → Multicycle Autocatalytic Sorption
  • 25. Ecomix includes a tailor-made HumiSorb that reduces level of Tannins and color of water fresh HumiSorb HumiSorb after Tannins adsorption
  • 26. Electrostatic-hydrophobic mechanism of Tannin adsorption Electrostatic interaction Hydrophobic binding
  • 27. • HumiSorb is not just an anion exchange resin o Very efficient for aquatic tannins o Regeneration with Cl- • Due to irreversible binding of tannins common anion exchange resins become exhausted very fast
  • 28. Ecomix production technology is a know-how of Ecosoft: •Provides activation of the surface modifiers in FerriSorb & HumiSorb •Homogenity •Consistent quality and composition •Ecomix production is ISO 9001:2009 certified
  • 29. ECOMIX® is manufactured in: Ukraine (for ex-USSR countries) Germany (for EU countries and the United States) Supplied in 25 L (0.9 ft3) and 12 L (0.4 ft3) bags
  • 30. 50% reduction of Tannins (COD) 80% reduction of Tannins (COD)
  • 31. Maximum concentration level Tannins (by COD) Hardness* *limit installed due to sodium effluent Fe Mn NH4 ppm O2 meq/L gpg ppm CaCO3 ppm ppm ppm 20 15 45 750 15 3 4 Removal efficiency, % 50% 97% 98% 98% 90% 80%
  • 33. Regeneration NaCl 100 g/liter 5,5 lbs/bag
  • 34. Competitors 1. Generic mixtures of ion exchange resins 2. Synthetic zeolite What is the difference?
  • 36. Genuine Ecomix Generic mixture1 Generic mixture 2 Mixtures of ion exchange resins that are sold at several times the price of their ingredients • Visual differences • Generics do not contain FerroSorb and HumiSorb • Not homogeneous → no guaranty for stable product composition • Become exhausted after iron sorption
  • 37. Caution! Generics are dangerous 1. Lower retention capacity for iron and hardness 2. Adsorption capacity deteriorates after each service cycle, generics do not regenerate completely 3. There is a risk of releasing retained manganese! Generic Ecomix because of Mn!
  • 38. ECOMIX vs. Synthetic zeolite Ecomix Synthetic zeolite Exchange capacity, eq/L (grains/cft) Ecomix A – 0,75 (15 200) Ecomix C – 0,65 (13 100) 0,6 (12 092) Consumption of salt per regeneration, g/L 100 (6.2 lbs/ft3) 130 (8.1 lbs/ft3) Iron reduction Dissolved inorganic, organic iron Do not retain organic iron Tannins reduction Ecomix A – 50% Ecomix C – 80% Tight limit H2S Does not exhaust, reduction – 50% Exhaust, Soda regeneration required
  • 39. ECOMIX vs. Synthetic zeolite Acceptable limits Ecomix Synthetic zeolite pH 5-9 >6 or >7 Tannins by COD, ppm O2 <20 <6 Iron, ppm <15 Fe+Mn <15 Manganese, ppm <3 Grains Hardness, (CaCO3) <45 (due to sodium effluent) <38 or <76 min 3 min TDS: 80 ppm Concentration limits
  • 42. 10% of sales 18% of sales 55% of sales
  • 43. Exchange capacity and regeneration Ecomix service cycle is neatly calculated from its ion exchange capacity: • ECOMIX A 0,75 eq/l = 15 200 grains/cft* • ECOMIX C 0,65 eq/l = 13 100 grains/cft* (* at 100 g NaCl/liter or 6,2 lbs/ft3)
  • 44. Water treatment for household Cartridge fine filter FK 1054 FK 1252 FK 1465 FK 1665 Hydrogen sulfide removal Drinking water purification Centaur UV disinfection FPC 1054 FPC 1252 FPC 1465 FPC 1665
  • 45. Reverse osmosis water pre-treatment Cartridge fine filter Reverse osmosis system UV disinfection Holding tank and pump
  • 46. Water for boilers and heaters Cartridge fine filter Na+ cycle IX softening Deep softening of water Reagent dosing Chemical conditioning
  • 47. Purified water Calculate the capacity based on water hardness only Для расчета ресурса используйте только значения жесткости. Raw water Run a regeneration procedure after having installed the system Sediment filter is an essential unit. Iron < 7-10 ppm – cartridge filter Iron > 10 ppm – media filter Attention! Drain line should not exceed length of 2 m Recommended inlet pressure is 3-4 bar (45-60 PSI)
  • 48. Properly use Ecomix: Early recognition of any issues and their causes helps secure long service life of Ecomix media
  • 49. Most frequent problems and their causes 1 2 For successful operation ensure adequate regeneration
  • 50. Consequences and causes of poor regeneration Accumulation and aggregation of trapped fines Excessive volume of media Insufficient or excessive backwash flow rate Too short backwash time Loss of ion exchange capacity Insufficient brine volume and/or concentration Insufficient brine contact time Poor/restricted brine percolation due to buildup of fines or channel forming in the bed
  • 51. Restoring the media after improper use
  • 52. Restoring the media after improper use 1. Interval backwashing with 20-30 second periods of rest 2. Air scouring the bed (5-10 minutes) 5 - 10 times 3. Making brine in the filter tank (1,3-1,5 kg of salt per 10 L of the media) 4. Air scouring the bed while resting it in brine (15-20 minutes) 5. Interval backwashing with 20-30 second periods of rest until the brine is completely flushed away 3 - 5 times
  • 53. Controlling odors Certain types of water may promote emergence of odor
  • 54. ECOMIX 1. Is not merely a ‘mix’ of resins 2. Is sure to work 3. Allows to sell more

Editor's Notes

  • #10: We could do this, but we were lazy on one hand and wanted to develop distribution rather than sell directly to end-users
  • #12: Simple &amp; Universal Technology Proved effectiveness in 99,5% Simply sales Convenient for design of commercial and industrial systems
  • #14: Increase sales by developing dealers and shop networks
  • #15: Attracting non-specialized companies
  • #46: алпорвалпордваплроап