Ecomm wp2014
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Tom Nora has extensive experience in eCommerce dating back to 1995 when he helped build Amazon's first site. He discusses trends in eCommerce technologies over the past 5 years including an increased focus on speed, mobile, and specialized commerce sites. He provides advice for WordPress developers to learn skills beyond just development like growth hacking, billing workflows, and HTML email marketing to succeed in eCommerce.
Ecomm wp2014
- 1. @tomnora The Future of WordPress eCommerce Technologies ! @tomnora | tomnora.com |
- 2. @tomnora Questions… • Experience Level • Freelancers vs. Salaried Employee • PHP Devs, JS Devs • Target Client Size • Building Commerce Sites? • Building/Selling your own Plugins?
- 3. @tomnora Me…a Hybrid Personality • EE to Sales-Mktg to Startup CEO (x5) • Started and/or Led several Web Software Companies + mentor startups. (~20) • Web Developer/CTO since 1999 • Recent CEO of neoREY, a face recognition based e-payment startup
- 4. @tomnora Me…a Hybrid Personality • Currently building CMS sites - “Commerce + Community” • Lots of Drupal work past 3 years but shifting away from it. • Also consulting to Apple on WEB SPEED for eCommerce (their CDN) • Have 5 WP.org sites and 3 WP.com blogs
- 5. @tomnora My First eCommerce Experience • 1995 My company Rogue Wave built first Amazon site - C++ plus Oracle
- 6. @tomnora eCommerce Back End • 1997 We Invented / Launched Net.h++ Product Line • C++ Library - Shopping Cart Security over TCP/IP
- 7. @tomnora eCommerce Experience • 1999 Founded, built and sold Wonders of the West! • Online Shopping for Fine Art and Travel based in Durango, Colorado • Lots of CSS, JS • Images everywhere • Ahead of its time
- 8. @tomnora My Current Focus BEAUTIFUL UI ! BIG WP PROJECTS ! NEXT-‐GEN FRONT ENDS ! WEB SPEED, DECREASE LATENCY
- 9. @tomnora Biggest WordPress eCommerce Sites …So Many More
- 10. @tomnora Merging of 2 Forces Consumer! Empowerment ! ! Ease of Use Push Button 2 Hour Website ! “Personal Commerce” Big Dev Shop! or Internal! ! Flexibility Optimization Advanced Features Team of 10+ Amazon Etsy SquareSpace Wix Shopify Magento Volusion ! This Gap! ! ! =! ! WP LAND! (Often drop WP Here)
- 11. @tomnora Merging of 2 Forces Consumer! Empowerment ! ! Ease of Use Push Button 2 Hour Website ! “Personal Commerce” Big Dev Shop! or Internal! ! Flexibility Optimization Advanced Features Team of 10+ FREELANCE SHOPS! ! CMS PLATFORMS ! $30K TO $300K JOBS ! “A Billion Dollar Market” ! ! BUT It’s a Moving Target!
- 12. @tomnora The Past ~5 Years in eCommerce Technologies
- 13. @tomnora Trending Newer eCommerce Technologies …Lots of Javascript!!
- 14. @tomnora Trending Newer eCommerce Technologies = Speed
- 15. @tomnora Job Growth - Old vs. New
- 16. @tomnora “Survivor” or Comeback eCommerce Technologies You must know these… and maybe should understand these…
- 17. @tomnora Today’s WP Needs = “A Digital Experience” MOBILE (TOUCH) FAST and INTUITIVE SECURE (*WP myth) BEAUTIFUL INTERFACES SOCIAL INTEGRATION ! DID I MENTION “FAST”? (#1 REASON PEOPLE ABANDON CART)
- 18. @tomnora Mobile eCommerce Growth 2011 - 2016
- 19. @tomnora Specialized eCommerce SCommerce RCommerce ! FCommerce (big in SoCal) ! MCommerce Food Commerce
- 20. @tomnora So Cal based eCommerce Fundings HauteLook $41M acq. by Nordstrom $270M Beachmint $73M Silicon Valley VCs JustFab $164M monthly VIP memberships Sole Society $20M HauteLook founder $ Shave Club $23M launch 2012; Top VCs ChowNow $8M restaurant ecommerce tools ! none are WP…
- 21. @tomnora ECommerce = Mobile Payment Technologies ! E-‐Payments Mobile Wallet No Passwords Security Gateways Must be Very Fast … WP plugins for all of these
- 22. @tomnora The Beautiful Commerce UI STYLE WILL RULE THE WORLD! ! CSS, Sass/Less, JS Animation! ! Everything looks like an iPad App - iOS Front End! ! Touch Screens on the Desktop - OSX, MS! ! BIG BUTTONS! Image as a Button!
- 23. @tomnora Non-Dev Skills You Must Have GROWTH HACKING SAAS MECHANICS (ie MRR) A/B TESTING BILLING WORKFLOW ! HTML EMAIL MARKETING “WHY WP” ANSWERS
- 24. @tomnora Case Study: Shopify Started as WP dev shop, now a SaaS eCommerce ! Raised $122 Million in VC since 2010! Stack = Ruby on Rails, JavaScript, MySQL! Makes WP-specific Widget(s)! Still use WP for their blogs
- 25. @tomnora Parting Advice BUILD SOME PLUGINS, WIDGETS ! LAUNCH YOUR OWN COMMERCE APP/SITE ! BUILD “IPAD LIKE” INTERFACES ! LEARN WAY BEYOND WP -‐ CSS3, JS, Angular ! PARTNER -‐ DON’T DO IT ALONE (look for partners here)
- 26. @tomnora eCommerce Impact on Shopping Habits
- 27. @tomnora Contact Me if you want to discuss anythingTom Nora ! email: t@tomnora.com ! Blog: “The Startup CEO” tomnora.wordpress.com ! TWITTER: @tomnora @cowlow ! LinkedIn: linkedin.com/in/tomnora/ ! Drupal.org tmno ! GitHub: cowlow