Adventures in Non-Profit Web Design
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The document presents insights on non-profit web design by Melodie Laylor, highlighting challenges such as budget constraints and the need for frequent content updates. It advocates for using WordPress due to its cost-effectiveness and ease of use for managing online presence and donations. Additionally, it lists essential plugins and resources beneficial for non-profit webmasters, including hosting options and technology donation programs.
Adventures in Non-Profit Web Design
- 1. Adventures in Non-Profit Web Design Presented By Melodie Laylor WordCamp Raleigh November 3, 2012
- 2. Connect with Melodie • E-mail: melodie@melodielaylor.com • Website: http://www.melodielaylor.com • Twitter: @melodielaylor
- 3. A little about me • From Virginia Beach, VA • Worked with WordPress over 5-1/2 yrs • Organizer of WordPress Hampton Roads Meetup • Maintain a church website with 2x weekly sermon podcast/vodcast • Webmaster of three additional nonprofit websites
- 4. What I've learned about non-profits • Often little to no budget for website design and maintenance • Often little to no budget. • Want to do own updates • Need frequent content updates in multiple formats • Essential to connect with a lot of people on a repeat basis • Often clueless about how to take donations online - the MOST IMPORTANT thing for the site to do
- 5. Why WordPress for non-profits • The best things in life are FREE • DIY content publishing • A web platform which easily facilitates connecting with supporters in multiple ways
- 6. Non-Profits Powered by WordPress
- 7. CURE • http://www.cure.org • WordPress as a CMS • Detailed About section • Blog frequently adding photos and video • Tweet frequently • Active FaceBook page • YouTube channel, Flickr stream
- 8. CURE • Swag store (e-commerce) - looks like they're using Shopify not a WP plugin • Calls to action: donate, newsletter signup • Dev team built custom plugins: ex. Fundraising meter on CureKids page • Personal Fundraiser plugin is in repository: http://www.wordpress.org/extend/plugins/personal- fundraiser
- 9. Showcases of non-profit sites powered by WordPress • WordPress Showcase - http://www.wordpress.org/showcase/tag/non- profit • WPMU blog - http://www.wpmu.org/15- beautiful-non-profit-websites-built-with- wordpress
- 10. And now...I present my humble sites
- 11. • Christian Embassy International Church - http://www.ceicva.org • Christian Business Network of Hampton Roads - http://www.cbnhr.org • Love and Hope Ministries - http://www.loveandhopeministries.org
- 12. Resources for non-profit webmasters
- 13. Plugins • All in One SEO Pack (AIOSEO) • Contact Form 7 • Gravity Forms (premium) - Business and Dev licenses comes with mailing list/autoresponder addons, Dev license comes with PayPal addons • Shareaholic - social sharing, includes Google + and Pinterest share buttons • Social Profiles Widget by Nathan Rice • Floating Social Media Icons by Acurax - includes Google +, Pinterest
- 14. Plugins • Subscribe2 and Subscribe2 Widget - email notification of blog updates • Newsletter Manager - double opt-in newsletter subscription • WP Autoresponder and Newsletter Plugin • These newsletter plugins are great when you're still small; there are host restrictions on how many emails you can send out • Recommend graduating to a commercial email campaign and/or autoresponder service like MailChimp, Constant Contact or Aweber • There are plugins and widgets for integrating signup forms for these services
- 15. Plugins • Blubrry Powerpress - ultimate podcasting/ vodcasting plugin, includes iTunes support • Sermon Browser - podcasting/vodcasting for churches
- 16. Plugins - Fundraising • PayPal Donations by Johan Steen • Simple Donate - set donation levels • Personal Fundraiser - allows fans to create their own fundraisers on your behalf, shows goals and progress bar • Fundraising - by WPMUdev $19 - full-featured fundraising campaign plugin - set goals, recurring donations, progress meter, offer rewards, send thank you emails and tax receipts
- 17. Web Hosting • Dreamhost - offers free hosting account for 501(c)(3) organizations http://wiki.dreamhost.com/Non-profit_Discount • CAVEAT - reviews are mixed for Dreamhost
- 18. Other Resources • TechSoup - http://www.techsoup.org - where non-profits can request technology donations (both products and services) from participating corporate partners or receive discounts • grassroots.org - Free resources to help charities
- 20. I hope you enjoyed this presentation. THANK YOU!