E-Commerce Chapter3a

CHAPTER 3

The Internet and World Wide
Web: E-commerce Infrastructure

Copyright © 2002 Pearson Education, Inc. Slide 3-1

The Internet: Technology
Background
 Internet
 An interconnected network of
thousands of networks and millions of
computers linking businesses,
educational institutions, government
agencies, and individuals together
 World Wide Web (WWW)
 One of the Internet’s most popular
services, providing access to over one
billion Web pages

Slide 3-2

Stages in the Development of the
Internet

Slide 3-3

Internet
 Innovation Phase, from 1961 to 1974
 fundamental building blocks of the Internet
were conceptualized and then realized in
actual hardware and software
 Such as packet-switching hardware,
client/server computing, and a
communications protocol called TCP/IP

Slide 3-4

Internet
 Institutionalization Phase, from 1975 to
1994
 DOD & NSF provided funding and
legitimization for the invention called the
Internet
 ARPANET, NSFNET
 Commercialization Phase, from 1995
to the present
 Govt. agencies encouraged private corp. to
take over & expand both the Internet
backbone & local service to ordinary citizens
Slide 3-5

Wide Area Network
 A WAN is a network that connects computers and other
devices over a distances longer than 1,000 meters.
 Early LAN connected to dumb terminals in the same
building(less than 1000 meters) to centralized mainframe
computers.
 The new WAN proposed in 1960s were much more
powerful: these new networks promised to permit to
transfer entire files, send email messages, and executed
programs on local computer

Backbone
 “Backbone” refers to the U.S. domestic trunk lines that
carry the heavy traffic across the nation, from one
metropolitan area to another.
Slide 3-6

Development of the Internet: Timeline

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Slide 3-12

The Internet: Key Technology Concepts

Slide 3-13

The Internet: Key Technology
Concepts
 Packet switching
 A method of slicing digital messages
into packets, sending the packets along
different communication paths as they
become available, and then
reassembling the packets once they
arrive ate their destination
 Packet
 The parcels into which digital messages
are sliced for transmission over the
Internet
Slide 3-14

Concepts
 Routers
 Special-purpose computers that
interconnect the computer networks
that make up the Internet and route
packets to their ultimate destination as
they travel the Internet
 Routing algorithm
 Computer program that ensures
packets take the best available path
toward their destination

Slide 3-15

Packet Switching

Slide 3-16

Concepts
 TCP (Transmission Control Protocol
 Protocol that establishes the connections
among sending and receiving Web computers,
handles the assembly of packets at point of
transmission, and their reassembly at the
receiving end
 IP (Internet Protocol)
 Protocol that provides the Internet’s
addressing scheme
 Protocol
 A set of rules for formatting, ordering,
compressing, and error checking messages
Slide 3-17

TCP/IP Architecture and Protocol Suite
is an industry-standard suite of protocols for large internetworks

Slide 3-18

TCP/IP Architecture Layers
 Network Interface Layer
 responsible for placing packets on and receiving them from
the network medium
 Internet Layer
 responsible for addressing, packaging, and routing
messages on the Internet
 Transport Layer
 responsible for providing communication with the
application by acknowledging and sequencing the packets
to and from the application
 Application Layer
 provides a wide variety of applications with the ability to
access the services of the lower layers Slide 3-19

IP Addresses

 Internet addresses expressed as 32-bit
numbers that appear as a series of four
separate numbers marked off by periods,
such as 201.61.186.227
 In the current IPv4, each of the four
numbers can range from 0 to 255 allowing
for up to 4 billion addresses
 In IPv6, the next generation IP, the scheme
uses 128-bit addresses, or about one
quadtrillion addresses

Slide 3-20

Routing Internet Messages: TCP/IP
and Packet Switching
Page 119, Figure 3.6

Slide 3-21

Domain Names and URLs
 Domain name
 IP address expressed in natural
language
 Domain name system (DNS)
 System for expressing numeric IP
addresses in natural language
 Uniform resource locator (URL)
 The address used by a Web browser to
identify the location of content on the
Web

Slide 3-22

Pieces of the Internet Puzzle:
Names and Addresses

Slide 3-24

Client/Server Computing
 Client/server
 A model of computing in which very powerful personal
computers are connected together in a network with
one or more servers.
 Client
 A very powerful personal computer that is part of a
network. They are capable of displaying rich graphics,
storing large files, and processing graphics and sound
files.
 Server
 Networked computer dedicated to common functions
that the client machines on the network need, such as
storing files, software applications, utility programs
such as Web connections, and printers.

Slide 3-25

The Client/Server Computing Model

Slide 3-26

Other Internet Protocols and Utility
Programs
 HTTP is the Internet protocol used for
transferring Web pages.
 FTP is one of the original Internet
services. Part of TCP/IP protocol that
permits users to transfer files from the
server to their client machine, and vice
versa
 SSL is a protocol that provides secure
communications between the client and
the server

Slide 3-27

Programs
 Sending E-mail
 SMTP (Simple Mail Transfer Protocol) is the
Internet protocol used to send mail to a server
 POP (Post Office Protocol) is a protocol used
by the client to retrieve mail from an Internet
server
 IMAP (Internet Mail Access Protocol) is a more
current e-mail protocol that allows users to
search, organize, and filter their mail prior to
downloading it from the server

Slide 3-28

Programs
 Telnet is a terminal emulation program that runs
in TCP/IP
 Finger is a utility program supported by UNIX
computers that tells who is logged in, how long
they have been attached, and their user name
 Ping is a program that allows you to check the
connection between your client and the server
 Tracerout is one of several route-tracing utilities
that allow you to follow the path of a message
you send from your client to a remote computer
on the Internet

Slide 3-29

Tracing the Route a Message Takes
on the Internet

Slide 3-30

Internet I Network Architecture

Slide 3-31

The Internet Backbone
 Backbone
 high-bandwidth fiber optic cable that
transports data across the Internet
 Network Service Provider (NSP)
 owns and controls one of the major
networks comprising the Internet’s
backbone

Slide 3-32

Major U.S. Internet Backbone
Owners

Slide 3-33

The Internet Backbone
 Bandwidth
 measures how much data can be
transferred over a communications
medium within a fixed period of time; is
usually expressed in bits per second
(bps), kilobits per second (Kbps), or
megabits per second (Mbps)
 Redundancy
 multiple duplicate devices or paths in a
network
Slide 3-34

Network Access Points and
Metropolitan Area Exchanges
 Network Access Point (NAP)
 one of the hubs where the backbone
intersects with regional and local
networks, and where the backbone
owners connect with one another
 Metropolitan Area Exchanges (MAEs)
 another name for one of the hubs where
the backbone intersects with regional
and local networks

Slide 3-35

Internet NAPS and MAES

Slide 3-36

Internet NAPS
and MAES
Page 128, Figure 3.13

Slide 3-37

Campus Networks

 Generally local area networks
operating with a single organization
that leases access to the Web
directly from regional and national
carriers

Slide 3-38

Internet Service Providers
 Firm that provides the lowest level of
service in the multi-tiered Internet
architecture by leasing Internet access to
home owners, small businesses, and
some large institutions
 Narrowband

The traditional telephone modem
connections, now operating at 56.6 Kbps
 Broadband

refers to any communication technology
that permits clients to play streaming audio
and video files at acceptable speeds --
generally above 100 Kbps
Slide 3-39

ISP Service Level Choices
Page 130, Table 3.3

Slide 3-40

 Digital Subscriber Line (DSL)
 a telephone technology for delivering
high-speed access through ordinary
telephone lines found in homes and
businesses
 cable modem
 a cable television technology that
piggybacks digital access to the
Internet on top of the analog video cable
providing television signals to a home
Slide 3-41


 T1
 an international telephone standard for
digital communication that offers
guaranteed delivery at 1.54 Mbps
 T3
 an international telephone standard for
digital communication that offers
guaranteed delivery at 43 Mbps

Slide 3-42

Time to Download a 10 Megabyte
File by Type of Internet Service

Slide 3-43

Intranets and Extranets

 Intranet
 a TCP/IP network located within a single
organization for purposes of
communications and information
processing
 Extranet
 formed when firms permit outsiders to
access their internal TCP/IP networks

Slide 3-44

Who Governs the Internet?
 Internet Architecture Board (IAB)
 Internet Corporation for Assigned
Names and Numbers (ICANN)
 Internet Engineering Steering Group
(IESG)
 Internet Engineering Task Force
(IETF)
 Internet Society (ISOC)
 World Wide Web Consortium (W3C)
Slide 3-45

Chapter 3 continued on file name ch03b.ppt

Slide 3-46

E-Commerce Chapter3a

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