Edge Gravity EdgeNext Talk Slides
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The document outlines Ericsson's Unified Delivery Network (UDN), a global edge cloud platform developed in partnership with over 80 broadband service providers to enhance the delivery of edge web-scale applications. It discusses the ecosystem strategy, including the selection of partners, lessons learned, and future directions for the platform, which aims to create new business opportunities in areas like gaming, IoT, and real-time applications. The UDN is positioned as a key player in the emerging edge computing market, facilitating high-quality content delivery and innovation through strategic partnerships.
Edge Gravity EdgeNext Talk Slides
- 1. A global strategic partnership & edge cloud platform unlocking the value of the edge Ericsson Unified Delivery Network (UDN) Yves Boudreau Unified Delivery Network 2018-10-15
- 2. 2018-06-20 | Ericsson Confidential | Page 2 Summary/Agenda —Brief update on UDN progress globally —Summary of Ecosystem Strategy work last 12 months —Companies and how we select edge ecosystem partners —What we’ve learned so far —What we think is next & your feedback
- 3. 2018-06-20 | Ericsson Confidential | Page 3 CDNSummitKeynote–NewYorkCity,May2018
- 4. “We believe the next wave of the internet will not scale without active participation of service providers.”
- 5. 2018-06-20 | Ericsson Confidential | Page 5 WhatistheUnifiedDeliveryNetwork(UDN) The Unified Delivery Network is our live edge cloud platform, built in partnership with broadband service providers to deliver the next generation of edge web-scale applications from targeted industry verticals 80+ Service Providers + 22 Core Locations
- 6. 2018-06-20 | Ericsson Confidential | Page 6 UDNGlobalReach-Overview 80+ 76 22 Service Providers Content Providers UDN Core S E R V I C E P R O V I D E R S
- 7. UDNCoreInfrastructure Current Infrastructure Upcoming Infrastructure Storage Node Command & Control Node LOSANGELES DALLAS ATLANTA MIAMI ASHBURN NEW YORK MADRID MUMBAI SAN JOSE HONGKONG SINGAPORE FRANKFURT SAO PAULO SYDNEY SEATTLE DENVER CHICAGO TORONTO PARIS LONDON TOKYO AMSTERDAM STOCKHOLM
- 8. 2018-06-20 | Ericsson Confidential | Page 8 Whatarewebuilding — An edge cloud ecosystem of shared value built in collaboration with broadband service providers (e.g. Rogers, Singtel, Vodafone) — A modern edge cloud platform that powers the UDN network and enables strategic ecosystem partners to deliver their applications @ web-scale from the edge — A platform that enables new business opportunities where performance and reach is key, (a few examples) — Gaming Acceleration — TV, Media & Entertainment workloads + AR/VR, — Smart Cities & Automotive — IoT / Industrial IoT — Real Time Machine Learning & AI — Not forgetting 5G & Network Slicing
- 9. 2018-06-20 | Ericsson Confidential | Page 9 HighLevelVision–GuidingLights WhatarewetryingtodohereaswebuildtheEdgeCloudPlatform —Build the next segment of the public cloud business @ the edge: in partnership with operators, we are creating a new segment in the market for edge cloud (aka edge compute) —Focus on building the edge cloud platform itself as opposed to the applications and are using modern technologies to scale, deploy and manage these applications —We will use partnerships to create the differentiation & scale in the SaaS side of the business WE ARE NOT TRYING TO REPLACE PUBLIC CLOUDS
- 10. 2018-06-20 | Ericsson Confidential | Page 10 Thefirst&simplestusecasewasCDN A Content Delivery Network (CDN) actually used by the Service Providers UDN Content Provider Ecosystem Drive Scale CP CP CP CP Service Provider Edge SP SP SP SP SP SP Balance Revenue
- 11. 2018-06-20 | Ericsson Confidential | Page 11 SharedCDN–thebestofbothworlds For service providers with content properties better control over the quality of delivery with private CDN like capabilities, but without the licensing and operations costs. Ability to monetize & have visibility into UDN OTT content flooding the network For content or application providers large capacity delivery footprint located within service provider networks compared to global cdns who are limited by the capacity of their transit or peering links into the service providers For consumers best quality of experience
- 12. 2018-06-20 | Ericsson Confidential | Page 12 Howourapproachisdifferent Strategic partnerships and revenue share business model with service providers and edge technology companies. Edge Cloud sites with instantiated nodes, providing increased levels of application performance depending node placement at the edge The result for video delivery :- — High video quality — Fast video start — Very low stall rate (QOE) — Now onboarding for future workloads — Incubating the next wave of edge applications Core Node Global MPLS Network Core Node Edge Cloud Hierarchy The Internet Service Provider Z 100 to >150ms Core Node Service Provider X, Y
- 13. 2018-06-20 | Ericsson Confidential | Page 13 Platformmomentumwithdemonstratedexecution Ericsson UDN › Evolution to Edge Compute › “True Live” Immersive Experience › Enhanced User Experience › Live UDN SP Edge in operations › Phase 2 Edge Expansion underway › Partnership expansion for DoCoMo’s own content UDN Enabling Collaboration Multi-sided Business Opportunities
- 14. 2018-06-20 | Ericsson Confidential | Page 14 Whatwe’vebeenlookingfor?“RealEdgeComputing” Applications,companiesandtechnologiesthathaveaneedtoday 1. Applications that: — currently run in public cloud today – modern runtimes and companies that pay a public cloud bill —currently have low latency requirements (Round Trip Times) —or performance/scaling bandwidth challenges (Bandwidth) 2. Companies for which the UDN network and Service Providers are critical partners to their success – where UDN is a fast track to scale 3. Technologies that are enabled by UDN and the Global Service Provider Edge Cloud WE’RE FOCUSED ON #realedgecomputing
- 15. 2018-06-20 | Ericsson Confidential | Page 15 We’vespokentoalot ofcompaniesandapplicationproviders
- 16. WIRELESS NETWORKS ARE GROWING FAST BUT VOLUMES OF TRAFFIC REALLY ARE FOUND IN WIRELINE “Overall, 7% of our traffic is on our wireless network while 93% if on our wireline network” - North American UDN Partner
- 17. APPLICATION PROVIDERS ARE NOT EQUIPPED TO HANDLE 100’s RELATIONSHIPS WITH OPERATORS “We don’t have the people, time or energy to work with hundreds of network operators – we wouldn’t even know who to call. That where UDN is valuable to us and we want to work with Operators” - North American UDN Ecosystem Partner
- 18. APPLICATION PROVIDERS ARE NOT WILLING OR ABLE TO RE- PLATFORM THEIR SOFTWARE FOR EACH OPERATOR EDGE. “We go to public clouds and IaaS providers because we write and deploy software once on a common infrastructure and cloud technology stack. We cannot afford to re-platform for dozens of different environments. It just doesn’t make sense.” - North American UDN Ecosystem Partner
- 19. CONTENT DELIVERY WAS A GREAT FIRST APPLICATION FOR THE EDGE BUT ITS NOT ENOUGH. “CDN is interesting, but isn’t there more than just content delivery that can drive global scale of edge networks?” -Potential UDN Service Provider Partner
- 20. 2018-06-20 | Ericsson Confidential | Page 20 Thefirstwave SD-WAN technology from MODΣ Creates resilient, high performing and self managing networks Significantly accelerates performance by removing roadblocks in the mobile last mile Delivering live and interactive video experiences over OTT to anyone anywhereImproves performance and online experience for users of real-time, interactive applications
- 21. The today view and what we tell people publicly UDN is a live global network in 22 core locations with 80+ SP partners ready to grow together Content Delivery is ONLY the first application of the UDN Edge Platform UDN is currently incubating the next wave of edge applications Shared CDN is a unique technology and business model for SPs with content properties
- 22. 2018-06-20 | Ericsson Confidential | Page 22 Together… we are creating a brand new market vertical and business for Edge Cloud
- 23. 2018-06-20 | Ericsson Confidential | Page 23 http://www.stateoftheedge.com
- 24. 2018-06-20 | Ericsson Confidential | Page 24 — http://www.ericssonudn.com
Editor's Notes
- #6: Edge Gravity built the Unified Delivery Network in partnership with Internet Service Providers to create the world’s first global-scale edge compute platform and ecosystem, to leverage the network edge.
- #9: So what is Edge Gravity building?, well from a technology point of view UDN is deployed today and already has global presence and reach, but it is also about creating an ecosystem that creates shared value from the greatest quality of service delivered It already has four live applications including Edge-CDN, Game Acceleration, Software-Defined Core, and Live Video synchronisation & Delivery. This is just the beginning, we believe that Edge Gravity will enable the next generation of web-scale applications – over fixed and wireless networks, and 5G
- #11: The first use case is a global content delivery platform, with edge delivery capabilities. Our solution balances revenue for the delivery of traffic over service provider networks, and.. Aggregates those service provider networks o create scale towards the content provider ecosystem
- #13: So this is a strategic partnership, and revenue share business model with network service providers Edge Cloud sites with CDN caches instantiated - providing better performance than traditional global CDNs The result for video delivery High video quality Fast video start Very low stall rate But also ready for additional services for future workloads
- #15: What is “real edge computing”? Its not VR, Remote Surgery and Autonomous driving (although we think these are very cool apps!) We believe these are in the future and may not require the Edge right this second, however, we’re focused on things that can use edge computing today. Gaming Acceleration, Mobile Acceleration of small objections, SD-Cloud and True Live OTT are examples.
- #16: Mode (Waltz) - First and Middle Mile SD-WAN Acceleration Packet Zoom - Small Object Mobile Delivery for Gaming & Advertising Haste - Gaming Acceleration Net Insight
- #20: Cox
- #21: Mode (Waltz) - First and Middle Mile SD-WAN Acceleration Packet Zoom - Small Object Mobile Delivery for Gaming & Advertising Haste - Gaming Acceleration Net Insight