Eeshita Grover - Context for Content? It Depends.
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The document discusses the importance of context in content creation and information accessibility, highlighting challenges such as attention span. It emphasizes the necessity of understanding the customer journey and the interplay between various technological solutions like AI and chatbots. Key takeaways include knowing your product and audience, utilizing diverse approaches, and continuously investing in content maintenance.
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Eeshita Grover - Context for Content? It Depends.
- 1. Context for Content? It Depends. Eeshita Grover
- 3. “ ” Today there are numerous methods to access information and there are numerous flavors available. But attention span is a huge challenge. Therefore, our conundrum, context for content, or not?
- 4. Do we truly access information without Context?
- 5. Can we truly produce information without Context?
- 7. Content Creation Techniques Minimalism Every page is page one Topic-based content – DITA and beyond API calls, Commands and parameters Product Specifications
- 8. Workshop Design a Customer Success Bot • Two roles – product team and customer • Understand the customer journey • Anticipate what content is needed when? • Anticipate the context in which the customer is looking for this content
- 9. Stages of a Customer Success Program Onboard Implement UseAdopt Retention
- 11. Context •Audience •Progressive Discovery •Keywords •SEO Content •Website – desktop or mobile •Chatbot •Download •Search Presentation •Taxonomy, Navigation •UI and UEx Maintenance • Tracking machine learning - human intervention • Content Audit KeyComponents
- 12. “ ” Content is king but Context is God. Gary Vaynerchuk
- 13. Takeaways • Know your product, know your audience • Use a combination of solutions • Invest in maintenance and ongoing improvements • Remember … no solution is forever. Keep a close eye on when to divest.