Insightera Platform Overview
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The document outlines a webinar hosted by Mike Telem, discussing the Insightera platform, focusing on inbound campaign setup, buyer persona analysis, asset tracking, and campaign optimization. It highlights features such as real-time B2B personalization, automated engagement, sales intelligence, and a mobile application. The webinar also includes a Q&A session for participants.
Insightera Platform Overview
- 1. Webinar: Overview of the Insightera Platform April 2013 Mike Telem VP of Business Development & Co-founder
- 3. Webinar Overview 1. Setting up inbound campaigns 2. Understanding Buyer Personas via digital behavior 3. A review of Asset Tracking 4. Auto-Tune and campaign optimization 5. Sales intelligence and alerts 6. Mobile application 7. Questions and answers
- 4. Real-time B2B Personalization • Segments Inbound prospects in real-time based on: • Auto-engages segmented prospects with personalized content or offers while on site and in context, even if they are anonymous
- 5. Buyer Personas • Digital journey / body language • Click Stream – visitor path, pages viewed • Time on site • Tracking engagements • Learning capabilities abc.com xyz.com /finance-solutions/ /finance-solutions/HSBC-case-study /products-solutions/api /contact us/
- 6. Asset Management • Discover and tag existing digital assets and content • Deliver most relevant converting assets to prospect • Transform B2B into B2P
- 7. Auto-Tune (Relevancy and Success) • Learning and optimization tool • Automatically runs highest converting campaigns • No more guesswork • Most relevant content for top-funnel prospects
- 8. Sales Intelligence and Alerts • Daily Organization & Lead Reports • Sharing • Email Alerts
- 10. Mobile Application Bank of America Google R&D john.meyer@hsbc.com sam.davis@nyu.edu Parabis Group jenny.h@unilever.com Accenture j.len@amdocs.com mike.tow@dell.com Amdocs
- 11. Questions? Connect with us: insightera.com/blog facebook.com/insightera twitter.com/insightera Mike Telem - mike@insightera.com