Effective Online Social Networking
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This document summarizes a presentation about using online social networks like LinkedIn and Facebook to expand the reach of an APICS chapter. It outlines how to create profiles and pages on these networks to engage current and potential new members, share news and information, post jobs, and invite others to events. The results seen by chapters include higher event attendance, more non-members joining as members, increased awareness of the chapter's programs and classes, and members remaining more loyal. Social networks widen an organization's audience and enhance awareness in an online community space.
Effective Online Social Networking
- 1. Using Online Social Networks to Expand Your Chapter Reach and MarketAPICS – Pacific Western District Chapter Officers Training June 12-13, 2009Sacramento, CATim Salaver, MBA, PMP, CSSMBB
- 2. Using Online Social Networks to Expand Your Reach Your MarketPresentation
- 3. LINKEDIN ENHANCES YOUR ONLINE PResENCEYOUR WEBSITE IS LIMITED
- 9. Get Reports from APICS.org
- 10. Obtain info from APICS file
- 12. Use Excel to load invitations
- 13. Save as CSV file
- 15. Open CSV file
- 16. Click on Upload File
- 19. Send Invitations
- 22. Display Members
- 23. Display Invited
- 24. Display Updates to Group
- 25. Display Members
- 26. Manage Requests to Join
- 27. Approve Requests to Join
- 29. Publish News and RSS Feeds
- 31. Post Jobs
- 32. Results
- 33. Higher AttendanceMore non-members attending eventsNon-members joining ChapterMembers attendingMembers remain LoyalGreater Awareness of APICS, your chapter, your programs, your classes
- 34. FACEBOOK iS LESS!!! Formal
- 35. You Start from Your Page
- 37. Create a Page for Fans
- 38. Create an Ad for the Page
- 41. Budget Your Ad Spend
- 43. What is Social NetworkingWidens audienceCommunity builderOnline BillboardEnhances awarenessDrives activityIncreases sense of belongingNot a websiteNot a databaseNot entertainmentNot a replacement for communicationNot a newsletter
- 44. Questions? DISCUSSION?Let’s talk