Effective way to construct a qestionnaire
- 1. Assignment-1 Business Research Code: BAN - 375 How to construct questionnaires Group : Deductive
- 2. Group Members Registration No Kawsar Mahmud Chowdhury 2009731062 Abdul Malek 2009731043 Taref Rahman Gem 2009731051 Imran Ahmed 2008731024
- 3. A Questionnaire is an instrument for data collection. The questionnaire was invented by Sir Francis Galton. It consists of a series of questions. The purpose of questionnaire is to gather information from respondents.
- 4. 1. Deciding which questionnaire to use. 2. Question wording & structure. 3. Sequencing and layout decisions. 4. Piloting the questionnaire. 5. Obtaining a high response. 6. Questionnaire design checklist.
- 5. One need to decide if he/she intend to construct a : Closed-ended questionnaire. Open-ended questionnaire. Combination of both.
- 6. Use simple question. Be as specific as possible, avoid being vague. Avoid leading and loaded questions. Avoid double-barreled questions. Avoid questions that are too difficult to answer.
- 7. Always begin with simple, non-offensive questions. Pay attention to whether certain questions are relevant for every respondent or only some Give a very clear instructions for completing questionnaire. Use appropriate fonts and white space to avoid crowding.
- 8. Pretest is done to ensure that the questionnaires meet the researchers expectation in terms of information that will be obtained. The objective of pretest is to identify and correct deficiencies of the questi0nnaire. It also reduces ambiguities. Though it is a long and laborious process, it is incredibly important to construct an effective questionnaire.
- 9. To obtain a high response from the respondent we may Translate the questionnaire into another language if necessary. We may assure the respondents that data will be used for completing the survey only. We may also inform the respondents who the research is for & what will happen to the results.
- 10. The questionnaire should be: 1. As short as possible. 2. A mix of question formats. 3. Easy to answer questions should be followed by comparatively complex questions. 4. Non offensive and shouldn’t cause frustration, sadness or anger. 5. Questions should be simple with straightforward directions.