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Effectively Using Mobile Technology
in Learning
Piloting M-learning at Eversheds




Tim Drewitt, Eversheds LLP
27 September 2011

                                   @timdrewitt
Presentation Summary
Effectively using mobile technology in learning
•   About Eversheds
•   Pilot overview
•   M-learning benefits
•   M-learning content
•   Technical issues
•   Tim‟s top tips
About Eversheds
One of the world’s largest law firms
• 4,300 employees, 527 partners
• 44 offices – UK, EMEA and Asia, 27 jurisdictions
• Company commercial, human resources, litigation and
  dispute management and real estate
• Aerospace and defence, central government, education,
  energy and natural resources, financial institutions, food,
  healthcare, industrial engineering, local government, retail,
  sport and transport
Our learning delivery framework
                                                          Face-to-face Classroom

                                                      One-to-one Coaching




                                                                                     Attitude/Skills v Knowledge/Task
                                                 Interactive Webinars
Self-paced v Live




                                              Passive Webinars

                    Blogs     Yammer     Discussion Forums

                                       Quick E-learning    Recorded Webinars

                    Podcasts    Videocasts     Mobile Learning
                     Referenceware
                    Shorter             Learning Time Commitment            Longer
Pilot Overview
Going where few have been before
Learner-demanded delivery channel
Meeting the demands of mobile workers
• “I‟d like to watch a training session I missed on
  the train home.”
• “Can‟t I play back a webinar recording on my
  BlackBerry?”
• “I‟d prefer to study the e-learning during my
  travel time when I am not disturbed.”
• “Why can‟t I listen to the podcasts on my
  mobile?”
• “Isn‟t there an app for that?”
Our challenge
A challenging challenge
• To deploy a device-neutral mobile learning
  delivery platform that enables the in-house rapid
  development of suitable content for offline study
• To pilot m-learning to a diverse group of up to
  150 fee-earners from across all practice groups
• To pilot on two models of BlackBerry (c. 1,500)
  and iPad (c. 300)
• Use PowerPoint as the authoring tool
• To develop just the once, but push to all device
  types
Our objectives
Seven key questions
• Once lawyers have used it, do they still want it?
• What content works well in this format and what
  doesn‟t?
• If we reduce the learning run time, what is the
  impact on the quality of the training?
• Is the solution usable, simple and straightforward?
• How much learning shifts from the desk to
  discretionary learning on the move?
• When and where are staff choosing to learn?
• How do we have to change our content design for
  mobile delivery?
Our pilot solution
Hot Lava
                     LMS




                 Mobile Learning   App Content
                 Management        Viewer
                 System


  Plug-in
Mobile Learning Benefits
Making the business case
Benefits map
The anticipated benefits
                                              Business
Investment            Business                                   High-level
                                              Process
 Objectives           Benefits                                  Requirements
                                              Change
                                                                  Solution will allow
                        Protect fee-
                                                                 training to be made
 Reduce operating      earning hours            Make mobile      available on mobiles
     costs by                                training modules
    improving       Facilitate learning                          Training to be available
                                               available from     in a variety of content
   productivity     during „dead time‟        mobile devices         types/file formats

                    Improve productivity
                                                                     Solution will
                    by removing learning
                         from office                             integrate with LMS
  Improve risk                                Develop new,
                      Increase course                                Solution will
 management by                               shorter training
                        completions                              integrate with BES
    ensuring                                    modules
  completion of      Enable staff to learn   (customised for      Solution will allow
    modules         in short bursts and in   mobile devices)       users to create
                        different ways                                modules
Supporting evidence
Measuring the benefits
                      •Measure hours of training performed away from the
   Protect fee-        desk
  earning hours       •Compare with hours of training performed during fee-
                       earner time


Facilitate learning   •During the pilot, participants will be asked to provide
during „dead time‟     the location where they completed the modules



     Improve          •Focus on business services teams
   productivity       •Same as for fee-earners



 Increase course      •Compare completion levels with other similar courses
                      •Measure completion rates, abort rates and users
   completions         taking more than scheduled time
Mobile Learning Content
The greatest challenge of them all
Our pilot content
Our first mobile-friendly offer
• Five pre-existing podcasts
   – After the Event [ATE] Insurance [11:12]
   – Interim Injunction Undertakings [13:16]
   – Quantum Meruit Claims [15:37]
   – Striking Out, Defendants‟ Application for
     Summary Judgement and Admissions [18:13]
   – Wasted Costs and Solicitors‟ Disclosure
     Responsibilities [16:59]
• One new exemplar module
   – Keep Calm and Collect the Cash [3:30]
Original design briefing
E-learning in miniature…?
• Less than 10 minutes     • Reflect context in
• Cover just one             which training will be
  discrete topic             taken
• Contents breaks down     • Include at least one
  neatly into key points     final question
• Easily communicated      • May support other
  by text                    current training
• As practical as          • Discrete target
  possible                   audience
Content is king
Well maybe The Petit Prince
• Device-specific issues
   – Screen size and shape
   – Learning app characteristics
   – Device navigation controls
   – Touch screen versus
     keyboard/joystick
• Intrusion of navigation controls
  into content space
• Legible font size
Content template
   Lowest common denominator   Eversheds
                               logo:
PowerPoint                     H 1.28cm x
slide title:                   6.66cm;
Resize                         Horizontal
shape to fit                   18cm,
text; Font                     Vertical
Size 24;                       0.5cm
H 1.28cm x
W 16cm;
Horizontal                     Text box;
1cm,                           Resize
Vertical                       shape to fit
0.5cm                          text; Font
                               Size 28;
Scrolling                      Horizontal
zones:                         1cm,
14.5cm                         Vertical
and 16cm                       3cm
Content is king
Technology and environmental constraints
• Time to download versus time to study
   – Graphics delayed download and pace
• Text and graphics alignment
   – Text and graphic object conflicts
   – Variable rendering on different devices
   – Bold 9000 > Torch > NEW Bold 9900
• Maintaining learner focus
   – Multiple distractions
   – Learner lethargy
Content treatment
Keeping the learner engaged
• Content chunked
  into components          Question   Problem
  – Interactions
  – Learning hooks
  – Q&As that “teach”      Answer       Tip
  – Practical tips and
    checklists
  – Avoiding “tutorials”
Content treatment
Getting to the point fast
• Rely on intuitive navigation
• Text narrative
   – Brevity is key
   – Master the art of content slashing
   – Trim, trim and trim again
• Purpose of graphics
   – Dropped fancy icons to free up content space
     and reduce download times
• Questions
   – Use more answers instead of tutorial screens
Content treatment
Example using Q&A



   Answer choices   Answer feedback redacted
   redacted
Content breakdown
Getting to the point fast
Content Type           Number of Screens   Word Count
Title                          1               6
Introduction                   1               40
Question                       5               99
Answer with “hook”             1               23
Answer with tutorial           4              218
Tutorial                       3              134
Tip                            2               85
Further information            1               41
Exit routine                   2               31
TOTALS                        20              677
Mobile content – so what is it?
Answering the killer question
• Less likely to be a “course”
   – Content trimming takes its toll
   – Courses are time-hungry
   – Mobile time is prone to distractions
• More likely to be “snippets of learning”
   – Current usage of apps and mobile web
   – Short memory joggers
   – Short quizzes to pre-qualify/verify compliance
   – Other “point of need” referenceware
Technical Issues
Overcoming technology troubles
Technology issues
Those little gremlins
• App encryption delayed download times
   – Removed encryption to rely on BES security
• Integral media player lacked user controls
   – App redeveloped to use device‟s native player
• iTunes App Store upgrade policy
   – Had to abort iPad trial
• Lack of robust processes for testing and
  deploying apps
Tim‟s Top Tips
Kick-start your mobile learning project
Tim‟s top tips
Kick-start your mobile learning project
• Give some content to potential vendors to turn
  into an exemplar module as part of the RFP
• Don‟t rush your design and development
   – Evaluate prototypes across all device types
   – Rework until it truly ticks all the boxes
• Challenge existing definitions of “content”
• Consider the largest feasible pilot audience size
• Don‟t ignore learner propensity to use mobiles
  for non-call/e-mail related activity
Tim‟s top tips
The nature of a mobile learning pilot
  User       L&D/IT       User          L&D/IT
@timdrewitt

timdrewitt@eversheds.com


          © EVERSHEDS LLP 2011. Eversheds LLP is a limited liability partnership.

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Effectively using mobile technology in learning

  • 1. Effectively Using Mobile Technology in Learning Piloting M-learning at Eversheds Tim Drewitt, Eversheds LLP 27 September 2011 @timdrewitt
  • 2. Presentation Summary Effectively using mobile technology in learning • About Eversheds • Pilot overview • M-learning benefits • M-learning content • Technical issues • Tim‟s top tips
  • 3. About Eversheds One of the world’s largest law firms • 4,300 employees, 527 partners • 44 offices – UK, EMEA and Asia, 27 jurisdictions • Company commercial, human resources, litigation and dispute management and real estate • Aerospace and defence, central government, education, energy and natural resources, financial institutions, food, healthcare, industrial engineering, local government, retail, sport and transport
  • 4. Our learning delivery framework Face-to-face Classroom One-to-one Coaching Attitude/Skills v Knowledge/Task Interactive Webinars Self-paced v Live Passive Webinars Blogs Yammer Discussion Forums Quick E-learning Recorded Webinars Podcasts Videocasts Mobile Learning Referenceware Shorter Learning Time Commitment Longer
  • 5. Pilot Overview Going where few have been before
  • 6. Learner-demanded delivery channel Meeting the demands of mobile workers • “I‟d like to watch a training session I missed on the train home.” • “Can‟t I play back a webinar recording on my BlackBerry?” • “I‟d prefer to study the e-learning during my travel time when I am not disturbed.” • “Why can‟t I listen to the podcasts on my mobile?” • “Isn‟t there an app for that?”
  • 7. Our challenge A challenging challenge • To deploy a device-neutral mobile learning delivery platform that enables the in-house rapid development of suitable content for offline study • To pilot m-learning to a diverse group of up to 150 fee-earners from across all practice groups • To pilot on two models of BlackBerry (c. 1,500) and iPad (c. 300) • Use PowerPoint as the authoring tool • To develop just the once, but push to all device types
  • 8. Our objectives Seven key questions • Once lawyers have used it, do they still want it? • What content works well in this format and what doesn‟t? • If we reduce the learning run time, what is the impact on the quality of the training? • Is the solution usable, simple and straightforward? • How much learning shifts from the desk to discretionary learning on the move? • When and where are staff choosing to learn? • How do we have to change our content design for mobile delivery?
  • 9. Our pilot solution Hot Lava LMS Mobile Learning App Content Management Viewer System Plug-in
  • 10. Mobile Learning Benefits Making the business case
  • 11. Benefits map The anticipated benefits Business Investment Business High-level Process Objectives Benefits Requirements Change Solution will allow Protect fee- training to be made Reduce operating earning hours Make mobile available on mobiles costs by training modules improving Facilitate learning Training to be available available from in a variety of content productivity during „dead time‟ mobile devices types/file formats Improve productivity Solution will by removing learning from office integrate with LMS Improve risk Develop new, Increase course Solution will management by shorter training completions integrate with BES ensuring modules completion of Enable staff to learn (customised for Solution will allow modules in short bursts and in mobile devices) users to create different ways modules
  • 12. Supporting evidence Measuring the benefits •Measure hours of training performed away from the Protect fee- desk earning hours •Compare with hours of training performed during fee- earner time Facilitate learning •During the pilot, participants will be asked to provide during „dead time‟ the location where they completed the modules Improve •Focus on business services teams productivity •Same as for fee-earners Increase course •Compare completion levels with other similar courses •Measure completion rates, abort rates and users completions taking more than scheduled time
  • 13. Mobile Learning Content The greatest challenge of them all
  • 14. Our pilot content Our first mobile-friendly offer • Five pre-existing podcasts – After the Event [ATE] Insurance [11:12] – Interim Injunction Undertakings [13:16] – Quantum Meruit Claims [15:37] – Striking Out, Defendants‟ Application for Summary Judgement and Admissions [18:13] – Wasted Costs and Solicitors‟ Disclosure Responsibilities [16:59] • One new exemplar module – Keep Calm and Collect the Cash [3:30]
  • 15. Original design briefing E-learning in miniature…? • Less than 10 minutes • Reflect context in • Cover just one which training will be discrete topic taken • Contents breaks down • Include at least one neatly into key points final question • Easily communicated • May support other by text current training • As practical as • Discrete target possible audience
  • 16. Content is king Well maybe The Petit Prince • Device-specific issues – Screen size and shape – Learning app characteristics – Device navigation controls – Touch screen versus keyboard/joystick • Intrusion of navigation controls into content space • Legible font size
  • 17. Content template Lowest common denominator Eversheds logo: PowerPoint H 1.28cm x slide title: 6.66cm; Resize Horizontal shape to fit 18cm, text; Font Vertical Size 24; 0.5cm H 1.28cm x W 16cm; Horizontal Text box; 1cm, Resize Vertical shape to fit 0.5cm text; Font Size 28; Scrolling Horizontal zones: 1cm, 14.5cm Vertical and 16cm 3cm
  • 18. Content is king Technology and environmental constraints • Time to download versus time to study – Graphics delayed download and pace • Text and graphics alignment – Text and graphic object conflicts – Variable rendering on different devices – Bold 9000 > Torch > NEW Bold 9900 • Maintaining learner focus – Multiple distractions – Learner lethargy
  • 19. Content treatment Keeping the learner engaged • Content chunked into components Question Problem – Interactions – Learning hooks – Q&As that “teach” Answer Tip – Practical tips and checklists – Avoiding “tutorials”
  • 20. Content treatment Getting to the point fast • Rely on intuitive navigation • Text narrative – Brevity is key – Master the art of content slashing – Trim, trim and trim again • Purpose of graphics – Dropped fancy icons to free up content space and reduce download times • Questions – Use more answers instead of tutorial screens
  • 21. Content treatment Example using Q&A Answer choices Answer feedback redacted redacted
  • 22. Content breakdown Getting to the point fast Content Type Number of Screens Word Count Title 1 6 Introduction 1 40 Question 5 99 Answer with “hook” 1 23 Answer with tutorial 4 218 Tutorial 3 134 Tip 2 85 Further information 1 41 Exit routine 2 31 TOTALS 20 677
  • 23. Mobile content – so what is it? Answering the killer question • Less likely to be a “course” – Content trimming takes its toll – Courses are time-hungry – Mobile time is prone to distractions • More likely to be “snippets of learning” – Current usage of apps and mobile web – Short memory joggers – Short quizzes to pre-qualify/verify compliance – Other “point of need” referenceware
  • 25. Technology issues Those little gremlins • App encryption delayed download times – Removed encryption to rely on BES security • Integral media player lacked user controls – App redeveloped to use device‟s native player • iTunes App Store upgrade policy – Had to abort iPad trial • Lack of robust processes for testing and deploying apps
  • 26. Tim‟s Top Tips Kick-start your mobile learning project
  • 27. Tim‟s top tips Kick-start your mobile learning project • Give some content to potential vendors to turn into an exemplar module as part of the RFP • Don‟t rush your design and development – Evaluate prototypes across all device types – Rework until it truly ticks all the boxes • Challenge existing definitions of “content” • Consider the largest feasible pilot audience size • Don‟t ignore learner propensity to use mobiles for non-call/e-mail related activity
  • 28. Tim‟s top tips The nature of a mobile learning pilot User L&D/IT User L&D/IT
  • 29. @timdrewitt timdrewitt@eversheds.com © EVERSHEDS LLP 2011. Eversheds LLP is a limited liability partnership.