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Mobile Learning – Who, Where, When, What, Why, and How!
                                       Training 2012, Atlanta, 2/13/2012

                                                  Thomas Stone
                                          Senior Research Analyst, Taleo
                                   Twitter = @ThomasStone, @TaleoResearch
                                  http://www.taleo.com/talent-management-blog/

Who?                                                               Where?

Audience characteristics:                                          Any “stolen moments” of time:
        Mobile job environment                                             Waiting at the airport
        Comfort with smart phones                                          On the plane or train or subway
        Very busy work schedules                                           In the car (esp. if audio only)
        Learn when convenient                                              In line at the post office
        Require targeted and distilled info                                In the Dr’s waiting room
        Want smaller chunks of learning content                            … others?
        Seek just-in-time learning
        Have a range of devices                                   Performance support use-cases:
        Require support & learning on the job                             Sales
                                                                           Field engineers
Most common in enterprises today:                                          Repair technicians
       Sales                                                              Medical workers
       Executive and other leadership                                     … almost anyone!
       Field engineers

When?                                                              What?

The Five Moments of Learning Need (Conrad Gottfredsen)             Formal learning:
        Learning basics for the first time                                 Courses to replace ILT/e-Learning
        Learning more (intermediate / advanced)                            Book abstracts
        Remembering and/or applying what was learned                       Blended learning assets
        Facing a problem                                                   Video to provide advanced concepts,
        Dealing with something that has changed                             greater depth, etc.
                                                                            PowerPoint or Books
Why?                                                                        Quizzes / Assessments

                                                                   Retention and review:
        Location, Location, Location! (Think location-specific)
                                                                            Test-prep flashcards
        Learning when convenient
                                                                            Short audio/video clips or podcasts
        Combat the “Forgetting Curve”
                                                                            E-Learning abstracts
        Update, motivate
                                                                            Follow-up quick-tips
        Performance support… Just-In-Time!
                                                                            Spaced learning
        Reaching the unreachable audiences
        Gen-Y / Millennials
        Potential time-savings                                    Performance support:
        As part of blended learning programs                              Job-aids, checklists, data look-up
                                                                           Motivational audio, daily quick-tips
                                                                           Mobile e-reference
                                                                           Access social media (forums,
                                                                            micro-message, blogs, expert search, etc.)

How?

    1.   Which mobile learners?                                         5.   Flash? HTML5? Content re-use?
    2.   Which use cases?                                               6.   Text-based? Audio? Video?
    3.   Which content types?                                           7.   Apps, mobile browser, both?
    4.   Which devices?                                                 8.   Tracking and reporting?




                                                                                                                     1
ADDITIONAL RESOURCES

Try Mobile Learning Yourself
       GetAbstract – download the GetAbstract iPhone/iPad app, or visit http://www.getabstract.com/
       ADL mLearning Guide – search for this in the iTunes store

General Resources
       http://en.wikipedia.org/wiki/MLearning – the Wikipedia entry on mLearning provides a good
        overview of the topic.
       http://www.elearninglearning.com/mobile/ – The mobile learning category from Tony Karrer’s e-
        Learning portal.
       http://www.slideshare.net/ – search SlideShare for “Mobile Learning” and you will find numerous
        presentations on the subject.
       http://html5please.us/ – one of several good HTML5 reference resources available
       http://mobilehtml5.org/ – another good HTML5 reference resource
       http://ymlp.com/archive_gewujsqgjgu.php – ADL Mobile Learning newsletter archives

Research Reports

       “Learning on the Move,” Aberdeen Group, January, 2012,
        http://www.aberdeen.com/aberdeen-library/7575/AI-learning-knowledge-management.aspx
       “Horizon Report 2012: Higher Education Edition,” from EDUCAUSE and NMC,
        http://net.educause.edu/ir/library/pdf/HR2012.pdf
       mLearning: A Practical Approach to Mobile Technology for Workforce Training,” from McGraw Hill
        Research Foundation, November, 2011 http://mcgraw-hillresearchfoundation.org/wp-
        content/uploads/2011/10/Mobile-Learning.pdf
       “From e-Learning to m-Learning: An Honorable Reception,” from ADL, 2011
        http://www.adlnet.gov/from-elearning-to-mlearning-an-honorable-reception
       “Mobile Learning: Learning in the Palm of Your Hand,” from ASTD and i4cp, 2011
        http://www.astd.org/content/research/MobileLearning.htm
       “Mobile Learning: Landscape and Trends,” from The eLearning Guild, May, 2011
        http://www.elearningguild.com/research/archives/index.cfm?id=149
       “m-Learning: Mobile Learning is Finally Going Mainstream – and it is Bigger Than You Think,” from
        Bersin and Associates, March 2011, http://www.bersin.com/Practice/Detail.aspx?id=13738
        “Getting Started with e-Learning: Mobile Learning (mLearning),” from The eLearning Guild, May
        2010, http://www.elearningguild.com/research/archives/index.cfm?id=142&action=viewonly
       “The US Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis,” by
        Ambient Insights, 2010, http://www.ambientinsight.com/Reports/MobileLearning.aspx

Books

       The Mobile Learning Edge: Tools and Technologies for Developing Your Teams, by Gary Woodill
        (McGraw-Hill, 2010). See: http://www.mobilelearningedge.com/
       Designing mLearning: Tapping Into the Mobile Revolution for Organizational Performance, by Clark
        Quinn (Pfeiffer, 2011). See: http://www.designingmlearning.com/index.html
       The Mobile Academy: mLearning for Higher Education, by Clark Quinn (Jossey-Bass, 2011).




                                                                                                          2
Mobile Learning Blogs to Follow

      mLearning Trends -- http://mlearningtrends.blogspot.com/
      mLearnopedia -- http://mlearnopedia.blogspot.com/
      Ignatia Webs -- http://ignatiawebs.blogspot.com/
      The Mobile Learning Edge -- http://www.mobilelearningedge.com/
      The Mobile Learner -- http://themobilelearner.wordpress.com/
      Mobile ESL -- http://mobileesl.blogspot.com/
      Learning in Hand -- http://learninginhand.com/blog/
      M-Learning Is Good -- http://mobileben.wordpress.com/
   
                      th
       Living in the 4 Screen -- http://www.livinginthe4thscreen.com/

Individual Magazine and Blog Articles Worth Reading

      “Enterprise mLearning Predictions for 2012,” by Robert Gadd, mLearning Trends blog,
       December 30, 2011 http://mlearningtrends.blogspot.com/2011/12/enterprise-mlearning-
       predictions-for.html
      “Mobile Learning Made Easy,” by Naomi Norman, T+D, December 2011
       http://www.epic.co.uk/assets/files/ASTD_Mobile_Learning_Made_Easy.pdf
      “Promising Tools for HTML5 Development,” by Judy Unrein, Learning Circuits from
       ASTD, November 2011 http://www.astd.org/LC/1111_unrein.htm
      “There’s an App For That!,” by Gail Dutton, Training magazine, October 2011
       http://www.trainingmag.com/article/there%E2%80%99s-app
      “mLearnCon 2011: Putting Learning in Motion,” by Bill Brandon, Learning Solutions
       Magazine, June, 29, 2011 http://www.learningsolutionsmag.com/articles/706/mlearncon-
       2011-putting-learning-in-motion-a-week-after
      “Ten Mobile Questions,” by Clark Quinn, Learnlets blog, May 17, 2011
       http://blog.learnlets.com/?p=2079
      “Are We Wired for Mobile Learning?” an Infographic, February, 2011
       http://voxy.com/blog/2011/02/are-we-wired-for-mobile-learning/
      “Ode to Mobile Performance Support,” by Allison Rossett, Learning Solutions Magazine,
       Aug. 9, 2010
       http://www.learningsolutionsmag.com/articles/500/ode-to-mobile-performance-support
      “Top Myths and Misconceptions of Mobile Learning,” by Robert Gadd, Learning Solutions
       Magazine, June 9, 2010
       http://www.learningsolutionsmag.com/articles/471/top-myths--misconceptions-of-mobile-
       learning
      Mobile Learning: Obstacles and Solutions,” by Joe Ganci, Learning Solutions Magazine,
       June 7, 2010
       http://www.learningsolutionsmag.com/articles/473/
      “When Mobility Meets Learning,” by Ellen Wagner, Elearning!, May 17, 2010
       http://www.2elearning.com/www/news/top-stories/single-news-article/article/when-
       mobilitymeets-learning.html
      “Smartphones Make IBM Smarter, But Not As Expected,” by Nabeel Ahmad and Peter
       Orton, T+D, January, 2010
       http://store.astd.org/Default.aspx?tabid=167&ProductId=20958
      “Don’t Leave Home Without It,” by Sarah Boehle, Training magazine, September, 2009
       http://www.nxtbook.com/nxtbooks/nielsen/training0909/#/32
      “Merrill Lynch: Bullish on Mobile Learning,” Chief Learning Officer, April, 2008
       http://www.clomedia.com/index.php?pt=a&aid=2135




                                                                                           3

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Mobile Learning Handout - Key Points and Resources

  • 1. Mobile Learning – Who, Where, When, What, Why, and How! Training 2012, Atlanta, 2/13/2012 Thomas Stone Senior Research Analyst, Taleo Twitter = @ThomasStone, @TaleoResearch http://www.taleo.com/talent-management-blog/ Who? Where? Audience characteristics: Any “stolen moments” of time:  Mobile job environment  Waiting at the airport  Comfort with smart phones  On the plane or train or subway  Very busy work schedules  In the car (esp. if audio only)  Learn when convenient  In line at the post office  Require targeted and distilled info  In the Dr’s waiting room  Want smaller chunks of learning content  … others?  Seek just-in-time learning  Have a range of devices Performance support use-cases:  Require support & learning on the job  Sales  Field engineers Most common in enterprises today:  Repair technicians  Sales  Medical workers  Executive and other leadership  … almost anyone!  Field engineers When? What? The Five Moments of Learning Need (Conrad Gottfredsen) Formal learning:  Learning basics for the first time  Courses to replace ILT/e-Learning  Learning more (intermediate / advanced)  Book abstracts  Remembering and/or applying what was learned  Blended learning assets  Facing a problem  Video to provide advanced concepts,  Dealing with something that has changed greater depth, etc.  PowerPoint or Books Why?  Quizzes / Assessments Retention and review:  Location, Location, Location! (Think location-specific)  Test-prep flashcards  Learning when convenient  Short audio/video clips or podcasts  Combat the “Forgetting Curve”  E-Learning abstracts  Update, motivate  Follow-up quick-tips  Performance support… Just-In-Time!  Spaced learning  Reaching the unreachable audiences  Gen-Y / Millennials  Potential time-savings Performance support:  As part of blended learning programs  Job-aids, checklists, data look-up  Motivational audio, daily quick-tips  Mobile e-reference  Access social media (forums, micro-message, blogs, expert search, etc.) How? 1. Which mobile learners? 5. Flash? HTML5? Content re-use? 2. Which use cases? 6. Text-based? Audio? Video? 3. Which content types? 7. Apps, mobile browser, both? 4. Which devices? 8. Tracking and reporting? 1
  • 2. ADDITIONAL RESOURCES Try Mobile Learning Yourself  GetAbstract – download the GetAbstract iPhone/iPad app, or visit http://www.getabstract.com/  ADL mLearning Guide – search for this in the iTunes store General Resources  http://en.wikipedia.org/wiki/MLearning – the Wikipedia entry on mLearning provides a good overview of the topic.  http://www.elearninglearning.com/mobile/ – The mobile learning category from Tony Karrer’s e- Learning portal.  http://www.slideshare.net/ – search SlideShare for “Mobile Learning” and you will find numerous presentations on the subject.  http://html5please.us/ – one of several good HTML5 reference resources available  http://mobilehtml5.org/ – another good HTML5 reference resource  http://ymlp.com/archive_gewujsqgjgu.php – ADL Mobile Learning newsletter archives Research Reports  “Learning on the Move,” Aberdeen Group, January, 2012, http://www.aberdeen.com/aberdeen-library/7575/AI-learning-knowledge-management.aspx  “Horizon Report 2012: Higher Education Edition,” from EDUCAUSE and NMC, http://net.educause.edu/ir/library/pdf/HR2012.pdf  mLearning: A Practical Approach to Mobile Technology for Workforce Training,” from McGraw Hill Research Foundation, November, 2011 http://mcgraw-hillresearchfoundation.org/wp- content/uploads/2011/10/Mobile-Learning.pdf  “From e-Learning to m-Learning: An Honorable Reception,” from ADL, 2011 http://www.adlnet.gov/from-elearning-to-mlearning-an-honorable-reception  “Mobile Learning: Learning in the Palm of Your Hand,” from ASTD and i4cp, 2011 http://www.astd.org/content/research/MobileLearning.htm  “Mobile Learning: Landscape and Trends,” from The eLearning Guild, May, 2011 http://www.elearningguild.com/research/archives/index.cfm?id=149  “m-Learning: Mobile Learning is Finally Going Mainstream – and it is Bigger Than You Think,” from Bersin and Associates, March 2011, http://www.bersin.com/Practice/Detail.aspx?id=13738  “Getting Started with e-Learning: Mobile Learning (mLearning),” from The eLearning Guild, May 2010, http://www.elearningguild.com/research/archives/index.cfm?id=142&action=viewonly  “The US Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis,” by Ambient Insights, 2010, http://www.ambientinsight.com/Reports/MobileLearning.aspx Books  The Mobile Learning Edge: Tools and Technologies for Developing Your Teams, by Gary Woodill (McGraw-Hill, 2010). See: http://www.mobilelearningedge.com/  Designing mLearning: Tapping Into the Mobile Revolution for Organizational Performance, by Clark Quinn (Pfeiffer, 2011). See: http://www.designingmlearning.com/index.html  The Mobile Academy: mLearning for Higher Education, by Clark Quinn (Jossey-Bass, 2011). 2
  • 3. Mobile Learning Blogs to Follow  mLearning Trends -- http://mlearningtrends.blogspot.com/  mLearnopedia -- http://mlearnopedia.blogspot.com/  Ignatia Webs -- http://ignatiawebs.blogspot.com/  The Mobile Learning Edge -- http://www.mobilelearningedge.com/  The Mobile Learner -- http://themobilelearner.wordpress.com/  Mobile ESL -- http://mobileesl.blogspot.com/  Learning in Hand -- http://learninginhand.com/blog/  M-Learning Is Good -- http://mobileben.wordpress.com/  th Living in the 4 Screen -- http://www.livinginthe4thscreen.com/ Individual Magazine and Blog Articles Worth Reading  “Enterprise mLearning Predictions for 2012,” by Robert Gadd, mLearning Trends blog, December 30, 2011 http://mlearningtrends.blogspot.com/2011/12/enterprise-mlearning- predictions-for.html  “Mobile Learning Made Easy,” by Naomi Norman, T+D, December 2011 http://www.epic.co.uk/assets/files/ASTD_Mobile_Learning_Made_Easy.pdf  “Promising Tools for HTML5 Development,” by Judy Unrein, Learning Circuits from ASTD, November 2011 http://www.astd.org/LC/1111_unrein.htm  “There’s an App For That!,” by Gail Dutton, Training magazine, October 2011 http://www.trainingmag.com/article/there%E2%80%99s-app  “mLearnCon 2011: Putting Learning in Motion,” by Bill Brandon, Learning Solutions Magazine, June, 29, 2011 http://www.learningsolutionsmag.com/articles/706/mlearncon- 2011-putting-learning-in-motion-a-week-after  “Ten Mobile Questions,” by Clark Quinn, Learnlets blog, May 17, 2011 http://blog.learnlets.com/?p=2079  “Are We Wired for Mobile Learning?” an Infographic, February, 2011 http://voxy.com/blog/2011/02/are-we-wired-for-mobile-learning/  “Ode to Mobile Performance Support,” by Allison Rossett, Learning Solutions Magazine, Aug. 9, 2010 http://www.learningsolutionsmag.com/articles/500/ode-to-mobile-performance-support  “Top Myths and Misconceptions of Mobile Learning,” by Robert Gadd, Learning Solutions Magazine, June 9, 2010 http://www.learningsolutionsmag.com/articles/471/top-myths--misconceptions-of-mobile- learning  Mobile Learning: Obstacles and Solutions,” by Joe Ganci, Learning Solutions Magazine, June 7, 2010 http://www.learningsolutionsmag.com/articles/473/  “When Mobility Meets Learning,” by Ellen Wagner, Elearning!, May 17, 2010 http://www.2elearning.com/www/news/top-stories/single-news-article/article/when- mobilitymeets-learning.html  “Smartphones Make IBM Smarter, But Not As Expected,” by Nabeel Ahmad and Peter Orton, T+D, January, 2010 http://store.astd.org/Default.aspx?tabid=167&ProductId=20958  “Don’t Leave Home Without It,” by Sarah Boehle, Training magazine, September, 2009 http://www.nxtbook.com/nxtbooks/nielsen/training0909/#/32  “Merrill Lynch: Bullish on Mobile Learning,” Chief Learning Officer, April, 2008 http://www.clomedia.com/index.php?pt=a&aid=2135 3