The Digital Space

Sam (Intern)

6th February 2014
Introduction
Our Objective
- To provide an overview of the Digital Space in SEA.
- To identify and characterize the most important slice within this Digital Space.

© 2014 Egon Zehnder

2
Agenda

1

Defining Digital

2

Exploring the “Digital Space”

3

E-Commerce in South East Asia

4

E-Commerce Talent Pools

5

Candidate Snapshot

6

Potential Clients

7

Q&A

© 2014 Egon Zehnder

3
Defining Digital
“Digital space is often viewed as a model of physical space, where every
piece of digital information can and should be tied to a specific physical
location… The digital medium allows for the construction of parallel
digital spaces, for time travel and personal views.”
(Source: Swedish Institute of Computer Science)

- “Digital space” as a model for “Physical space”
- The existence of parallel “Digital spaces”

© 2014 Egon Zehnder

4
Exploring the “Digital Space”
The Digital Space

Digital Innovation
Big Data
Digital Engagement
Social Networking
Search Engines
E-Commerce
(Source: McKinsey & Company)

© 2014 Egon Zehnder

5
© 2014 Egon Zehnder

6
© 2014 Egon Zehnder

7
Exploring the “Digital Space”
The Digital Space

Digital Innovation
Big Data
Digital Engagement
Social Networking
Search Engines
E-Commerce
(Source: McKinsey & Company)

© 2014 Egon Zehnder

8
E-Commerce in South East Asia
Internet Penetration in SEA
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

Singapore
Vietnam
Thailand
Indonesia
(Source: World Bank )

2004 2005 2006 2007 2008 2009 2010 2011 2012

© 2014 Egon Zehnder

9
E-Commerce in South East Asia

Million

Internet Users in SEA
100
90

80
70
60

30

Singapore
Vietnam
Thailand
Indonesia

20

(Source: Euromonitor)

50

40

10

0
2011

2016

Total: 118 million users in 2011 205 million users in 2016
© 2014 Egon Zehnder

10
E-Commerce in South East Asia
E-Commerce Revenue in SEA

2011
Singapore
Indonesia
Thailand
(Source: Euromonitor)

2016

0

100 200 300 400 500 600 700 800 900 1,000
USD Million
© 2014 Egon Zehnder

11
E-Commerce Talent Pools

B2B

B2C

C2C

Mixed

© 2014 Egon Zehnder

12
© 2014 Egon Zehnder

13
© 2014 Egon Zehnder

14
E-Commerce Talent Pools

B2B

B2C

C2C

Mixed

© 2014 Egon Zehnder

15
E-Commerce Talent Pools
Qoo10
Regional Offices: Singapore (Focus); Malaysia; Indonesia
ALEXA Ranking: 15 (Singapore)
Transactions Processed: USD $125 Million (Singapore; 2013)

Areas of Interest:
- Currently owned by Giosis Pte Ltd, a joint venture company formed with eBay and founder Ku
Young Bae.
- Reportedly transacted a total of USD $224 Million in SEA region (2012).
- Success has been attributed to its variety of payment options and frequency of discounts.

© 2014 Egon Zehnder

16
E-Commerce Talent Pools
Tokobagus
Regional Offices: Indonesia
ALEXA Ranking: 12
Transactions Handled: USD $24.6 Million (2010)

Areas of Interest:
- Won awards for their efforts in e-commerce: ranging from “Best Marketing Campaign” to
“Best Interface”.
- Up to 7000 new classifieds are published daily, with 10 million Indonesian visitors monthly.

© 2014 Egon Zehnder

17
E-Commerce Talent Pools
Lazada
Regional Offices: Vietnam (Focus); Indonesia ; Thailand; Philippines
ALEXA Ranking: 38 (Vietnam)
Transactions Handled: USD$20 million (Vietnam; 2012)

Areas of Interest:
- Significant efforts have been made towards providing valuable customer service.
- One of Vietnam’s first e-commerce companies to implement an app for mobile shopping.

© 2014 Egon Zehnder

18
E-Commerce Talent Pools
Tarad
Regional Offices: Thailand
ALEXA Ranking: 55
Transactions Handled: N.A.

Areas of Interest:
- Originally founded by Pawoot Pongvitayapanu and eventually acquired by Rakuten.
- Most recently made the foray into m-commerce through its partnership with Line.

© 2014 Egon Zehnder

19
Candidate Snapshot
Eric Huân Bui-Quang
Vietnam
Education
1) University of Western Ontario – Richard Ivey School of Business
2) McGill University
Previous Experience
1) Business Development Manager ; Head of Customer Service- Lazada.vn
2) Project Manager- Intelerad Medical Systems
3) Software Developer- Miranda Technologies

- Currently the Regional Head of Customer Service SEA- Lazada Group.
- In charge of the development of Customer Service strategies across the SEA region.
- Responsibilities also include the management of sales initiatives throughout SEA.

© 2014 Egon Zehnder

20
Candidate Snapshot
Pawoot (Pom) Pongvitayapanu
Thailand
Education
1) Chulalongkorn University
2) Rangsit University
Previous Experience
1) Assistant Mobile Portal & Commerce Manager- Hutchison CAT Wireless Multimedia
2) Business Development & Webmaster- Ad Venture (Shin Corporation Group)

- Currently the Managing Director and Founder- Tarard.
- Also the Founder and Director- Zocial.
- As well as President and Founder- Thai E-Commerce Association.

© 2014 Egon Zehnder

21
Candidate Snapshots
Insights

© 2014 Egon Zehnder

22
Potential Clients
Media

Communications

Technology

Venture Capital

© 2014 Egon Zehnder

23
© 2014 Egon Zehnder

24
© 2014 Egon Zehnder

25
Potential Clients
Media

Communications

Technology

Venture Capital

© 2014 Egon Zehnder

26
Potential Clients
SPH
C-Level Executive: Alan Chan (CEO)
POI: Low Huan Ping (Executive VP; Technology)
Revenue: SGD $1239.5 million (2013)

Areas of Interest:
- Acquired “SgCarMart” for SGD $60 Million and was lead investor for “Magzter’s” Series-B
round of funding for USD$10 Million (2013).
- Entered into a partnership with Carousell to develop online marketplace “SheShops” (2013)
- Established a SGD $100 Million tech fund exclusively for media related businesses (2013)

© 2014 Egon Zehnder

27
Potential Clients
Singtel
C-Level Executive: Allen Lew (CEO; Group Digital Life)
POI: Trevor Healey (CEO; Amobee Group Digital Life)
Revenue: SGD $18183 million (2013)

Areas of Interest:
- Acquired “HungryGoWhere” for SGD $9.4 million and “Amobee” for SGD $321 million (2012).

- Entered into partnerships with “Shopify” and “Tiny Trunk” to help promote various ecommerce marketplaces (2013).
- Recently developed their own mobile shopping app “Lyke” (2013).

© 2014 Egon Zehnder

28
Potential Clients
Vertex
C-Level Executive: Chua Kee Lock (CEO)
POI: Tay Choon Chong (CIO)
Revenue: SGD $83.8 Billion (Holding Corporation; Temasek Group 2013 )

Areas of Interest:
- Has made investments in e-commerce companies such as “Mayuki” and “Meilele”

- Has most recently participated in an investment round for “Reebonz” (2013)

© 2014 Egon Zehnder

29
Potential Clients
Intel Capital
C-Level Executive: Arvind Sodhani (President)
POI: Deepak Natarajan (Director; Singapore)
Revenue: USD $53.3 Billion (Holding Corporation; Intel Corporation 2012)

Areas of Interest:
- Has made investments in e-commerce companies such as “Healthcart” and “GoldSquare”.

- Has most recently participated in an investment round for “Reebonz” (2013)

© 2014 Egon Zehnder

30
Q&A
Questions?

© 2014 Egon Zehnder

31
Conclusion
Future Areas to Explore
- Establish relationships with key individuals operating within SEA’s e-commerce
sphere.
- Research alternative strands of e-commerce in SEA.
- Adopt an international perspective; looking beyond SEA’s e-commerce sphere.

© 2014 Egon Zehnder

32

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Egon Zehnder Digital Space Presentation (2014)

  • 1. The Digital Space Sam (Intern) 6th February 2014
  • 2. Introduction Our Objective - To provide an overview of the Digital Space in SEA. - To identify and characterize the most important slice within this Digital Space. © 2014 Egon Zehnder 2
  • 3. Agenda 1 Defining Digital 2 Exploring the “Digital Space” 3 E-Commerce in South East Asia 4 E-Commerce Talent Pools 5 Candidate Snapshot 6 Potential Clients 7 Q&A © 2014 Egon Zehnder 3
  • 4. Defining Digital “Digital space is often viewed as a model of physical space, where every piece of digital information can and should be tied to a specific physical location… The digital medium allows for the construction of parallel digital spaces, for time travel and personal views.” (Source: Swedish Institute of Computer Science) - “Digital space” as a model for “Physical space” - The existence of parallel “Digital spaces” © 2014 Egon Zehnder 4
  • 5. Exploring the “Digital Space” The Digital Space Digital Innovation Big Data Digital Engagement Social Networking Search Engines E-Commerce (Source: McKinsey & Company) © 2014 Egon Zehnder 5
  • 6. © 2014 Egon Zehnder 6
  • 7. © 2014 Egon Zehnder 7
  • 8. Exploring the “Digital Space” The Digital Space Digital Innovation Big Data Digital Engagement Social Networking Search Engines E-Commerce (Source: McKinsey & Company) © 2014 Egon Zehnder 8
  • 9. E-Commerce in South East Asia Internet Penetration in SEA 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Singapore Vietnam Thailand Indonesia (Source: World Bank ) 2004 2005 2006 2007 2008 2009 2010 2011 2012 © 2014 Egon Zehnder 9
  • 10. E-Commerce in South East Asia Million Internet Users in SEA 100 90 80 70 60 30 Singapore Vietnam Thailand Indonesia 20 (Source: Euromonitor) 50 40 10 0 2011 2016 Total: 118 million users in 2011 205 million users in 2016 © 2014 Egon Zehnder 10
  • 11. E-Commerce in South East Asia E-Commerce Revenue in SEA 2011 Singapore Indonesia Thailand (Source: Euromonitor) 2016 0 100 200 300 400 500 600 700 800 900 1,000 USD Million © 2014 Egon Zehnder 11
  • 13. © 2014 Egon Zehnder 13
  • 14. © 2014 Egon Zehnder 14
  • 16. E-Commerce Talent Pools Qoo10 Regional Offices: Singapore (Focus); Malaysia; Indonesia ALEXA Ranking: 15 (Singapore) Transactions Processed: USD $125 Million (Singapore; 2013) Areas of Interest: - Currently owned by Giosis Pte Ltd, a joint venture company formed with eBay and founder Ku Young Bae. - Reportedly transacted a total of USD $224 Million in SEA region (2012). - Success has been attributed to its variety of payment options and frequency of discounts. © 2014 Egon Zehnder 16
  • 17. E-Commerce Talent Pools Tokobagus Regional Offices: Indonesia ALEXA Ranking: 12 Transactions Handled: USD $24.6 Million (2010) Areas of Interest: - Won awards for their efforts in e-commerce: ranging from “Best Marketing Campaign” to “Best Interface”. - Up to 7000 new classifieds are published daily, with 10 million Indonesian visitors monthly. © 2014 Egon Zehnder 17
  • 18. E-Commerce Talent Pools Lazada Regional Offices: Vietnam (Focus); Indonesia ; Thailand; Philippines ALEXA Ranking: 38 (Vietnam) Transactions Handled: USD$20 million (Vietnam; 2012) Areas of Interest: - Significant efforts have been made towards providing valuable customer service. - One of Vietnam’s first e-commerce companies to implement an app for mobile shopping. © 2014 Egon Zehnder 18
  • 19. E-Commerce Talent Pools Tarad Regional Offices: Thailand ALEXA Ranking: 55 Transactions Handled: N.A. Areas of Interest: - Originally founded by Pawoot Pongvitayapanu and eventually acquired by Rakuten. - Most recently made the foray into m-commerce through its partnership with Line. © 2014 Egon Zehnder 19
  • 20. Candidate Snapshot Eric Huân Bui-Quang Vietnam Education 1) University of Western Ontario – Richard Ivey School of Business 2) McGill University Previous Experience 1) Business Development Manager ; Head of Customer Service- Lazada.vn 2) Project Manager- Intelerad Medical Systems 3) Software Developer- Miranda Technologies - Currently the Regional Head of Customer Service SEA- Lazada Group. - In charge of the development of Customer Service strategies across the SEA region. - Responsibilities also include the management of sales initiatives throughout SEA. © 2014 Egon Zehnder 20
  • 21. Candidate Snapshot Pawoot (Pom) Pongvitayapanu Thailand Education 1) Chulalongkorn University 2) Rangsit University Previous Experience 1) Assistant Mobile Portal & Commerce Manager- Hutchison CAT Wireless Multimedia 2) Business Development & Webmaster- Ad Venture (Shin Corporation Group) - Currently the Managing Director and Founder- Tarard. - Also the Founder and Director- Zocial. - As well as President and Founder- Thai E-Commerce Association. © 2014 Egon Zehnder 21
  • 24. © 2014 Egon Zehnder 24
  • 25. © 2014 Egon Zehnder 25
  • 27. Potential Clients SPH C-Level Executive: Alan Chan (CEO) POI: Low Huan Ping (Executive VP; Technology) Revenue: SGD $1239.5 million (2013) Areas of Interest: - Acquired “SgCarMart” for SGD $60 Million and was lead investor for “Magzter’s” Series-B round of funding for USD$10 Million (2013). - Entered into a partnership with Carousell to develop online marketplace “SheShops” (2013) - Established a SGD $100 Million tech fund exclusively for media related businesses (2013) © 2014 Egon Zehnder 27
  • 28. Potential Clients Singtel C-Level Executive: Allen Lew (CEO; Group Digital Life) POI: Trevor Healey (CEO; Amobee Group Digital Life) Revenue: SGD $18183 million (2013) Areas of Interest: - Acquired “HungryGoWhere” for SGD $9.4 million and “Amobee” for SGD $321 million (2012). - Entered into partnerships with “Shopify” and “Tiny Trunk” to help promote various ecommerce marketplaces (2013). - Recently developed their own mobile shopping app “Lyke” (2013). © 2014 Egon Zehnder 28
  • 29. Potential Clients Vertex C-Level Executive: Chua Kee Lock (CEO) POI: Tay Choon Chong (CIO) Revenue: SGD $83.8 Billion (Holding Corporation; Temasek Group 2013 ) Areas of Interest: - Has made investments in e-commerce companies such as “Mayuki” and “Meilele” - Has most recently participated in an investment round for “Reebonz” (2013) © 2014 Egon Zehnder 29
  • 30. Potential Clients Intel Capital C-Level Executive: Arvind Sodhani (President) POI: Deepak Natarajan (Director; Singapore) Revenue: USD $53.3 Billion (Holding Corporation; Intel Corporation 2012) Areas of Interest: - Has made investments in e-commerce companies such as “Healthcart” and “GoldSquare”. - Has most recently participated in an investment round for “Reebonz” (2013) © 2014 Egon Zehnder 30
  • 32. Conclusion Future Areas to Explore - Establish relationships with key individuals operating within SEA’s e-commerce sphere. - Research alternative strands of e-commerce in SEA. - Adopt an international perspective; looking beyond SEA’s e-commerce sphere. © 2014 Egon Zehnder 32