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E-Journals: usage, value, impact
and cost
     FrenchForum
     Online Information 2009
    Branwen Hide
    December 2nd, 2009
Outline
 Introduction
 How do researchers find the information resources
 they need
 The growing importance of e-journals
 Implications of e-journal usage
 Costs associated with publishing journal articles
 Funding Mechanisms
 Changes to the current publishing models –
 implications for costs and funding
 Summary
Simplified research life cycle


 Development of        Research     Publication and
  research idea        Production     distribution
  (Access and usage)
How do researchers find the
information resources they need
  Google/Google Scholar are the main sources used to
  find relevant scholarly content
     Limited use of library catalogues
     Few researchers use search and navigation features
     offered by publishers
  Searching and downloading of journal articles frequently
  takes place outside of standard office hours
  Researchers at research intensive universities
     tend to have shorter search sessions
     have a preference for the use of gateways (such as
     PubMed)
     Read more highly rated journals (measured by ave.
     impact factor)
Searching behaviour of researchers at research intensive
                                                  universities
                                 Bangor 6.4%
                                   Swansea 12.7%

                            Strathclyde 21.4%
Mean session length (sec)




                                                                Aberdeen 21.6%

                                                   CEH 17.0%
                                                               Rothamsted 15.2%           Edinburgh 34.8%
                                                                       Manchester 27.1%

                                                                       Cambridge 35.0%




                                                Research rating (Hirsch index)



                                           Note: Deep log analysis of ScienceDirect
The growing importance of e-journals
     96% of journal titles in STM*, and 87% of
     journal titles in AHS** are available in
     electronic format
     2006/2007 UK HEI’s*** spend ~£80m
     licensing electronic journals
     2006/2007 estimated that UK researchers
     and students downloaded 102m articles




*STM – Science, Technology and Medicine
**AHS – Arts Humanities and Social Science
***HEI – Higher Education Institute
E-journal usage by different size institutions in the same disciplines

  Economics                                                       Life Sciences




Note: Not all institutions submitted all their research-active staff, so these charts provide only a rough
indication of relative size. Deep log analysis of ScienceDirect
Implications of e-journal usage
  Those institutes with high page views also produce
  more journal articles
  Correlation between the levels of journal usage and
  the level of library expenditure on electronic journals
  There is a tentative relationship between e-journal
  usage and research outcomes in terms of the
  numbers of:
      PhD students
      number of academic papers
      number of successful grant applications
      research contracts awarded
So what does it all cost, and who pays?
     Activities, costs and funding flows in scholarly
     communications
       Only looked at journals – excluded monographs and
       unpublished data
       Excluded secondary publishing and aggregation
       Detailed article allocation function (i.e. per journal type)
       Did not include R&D returns on research funding

     Economic implications of alternative scholarly publishing
     models: Exploring the costs and benefits
       Included monographs
       Activities include R&D funding process and research
       performance




Note: The RIN and Houghton models are available for others to use and manipulate
Scholarly Communications life cycle

Research         Publication           Distribution       Access            Usage/
Production                                                                Consumption
                                                         • Libraries      • Researchers
• Funders                                                • ICT
• Institutions   • Publishers and secondary publishers                    • Public
                                                         • Commercial     • Government
• Researchers                                            providers        • Funders
                                                         • Publishers
                                                         •Web 2.0 tools
                                                         and software
                                                         •Google
Global Costs of Scholarly Communications
             200.0
                                                                                             174.7
             180.0
             160.0
             140.0
                         115.8
£ billions




             120.0
             100.0
              80.0
              60.0
                                                                                 33.9
              40.0
                                                                   16.4
              20.0                      6.4           2.1
               0.0
                      Research      Publishing &    Access      User search    Reading       total
                      production    Distribution    provision    and print
                                                                   cost




                     Research       Publication &      Access          Usage & Consumption
                     Production      distribution
UK Costs of Scholarly Communications

             10.00
              9.00                                                                        8.61

              8.00
              7.00     6.23
              6.00
£ Billions




              5.00
              4.00
              3.00
              2.00                                                                1.34
              1.00                    0.43                         0.54
                                                     0.07
              0.00
                     Research     Publishing &      Access     User search      Reading   total
                     production    Distribution    provision   and print cost


                     Research      Publication &     Access        Usage & Consumption
                     Production     distribution
UK Publication and Distribution Costs

             450.0                                                                               424.9

             400.0

             350.0

             300.0
£ Millions




             250.0

             200.0

             150.0      125.1            119.0
             100.0
                                                          63.7           63.0          54.1
              50.0

               0.0
                     Non-cash peer     Direct fixed   Variable cost   Indirect cost   Surplus   Total cost
                        review             cost

                         First copy cost £244.1



                          Publication                                 Distribution
UK Access and Usage costs
            1600.0

            1400.0                                                           1342.3

            1200.0

            1000.0
£ Million




             800.0

             600.0                                  542.2

             400.0

             200.0
                          71.9

               0.0
                     Access provision     User search and print cost         Reading




                        Access                        Usage & Consumption
                         (library)                            (researcher)
How is the Scholarly Communications Process
                   funded?
Meeting the costs of scholarly communications globally

             50.0

             45.0
                                        40.6
             40.0

             35.0

             30.0
£ Billions




             25.0

             20.0

             15.0
                                                                                     11.6
             10.0
                        5.0
              5.0
                                                              1.2                                    0.5
              0.0
                    HE Libraries   HEIs and their     Non-HE Libraries,      Funders/employers of   other
                                      funders        special libraries and   Non HEI researchers
                                                    Individual subscribers
UK contribution to the total cost of scholarly
                                     communications
             450.0
                                                                                                                          408.5
             400.0

             350.0

             300.0
£ Millions




             250.0

             200.0

             150.0    132.0
                                                                 117.5
             100.0
                                                                                 45.6           56.0
              50.0                   32.8
                                                    8.6                                                      16.0
               0.0
                      academic     other (non-   author pays     academic        other        academic       special       Total
                     (non-cash)    cash) peer                  subscriptions subscriptions library access    access     contribution
                     peer review     review                                  and revenues     provision     provision
                                                                                               funding      funding
Changes to the current publishing models
 Recent technical developments in
 publishing, library services
 Researchers are becoming more vocal
 about their desire to have complete and
 unhindered access to all research outputs
 Changes in policy to encourage broad
 dissemination and access to research
 outputs
 enables us to examine the affect of current
 changes in the scholarly communications
 landscape by developing scenarios of
 possible changes, and model their impacts
 both on costs and funding mechanisms
Changes to the current publishing
models: scenarios
  90% of all journal articles are produced
  and distributed only electronically
  90% of all journal articles are funded via
  author-side payment model (assumes all
  articles are produced electronically)
  Researchers are paid for peer-review
  2.5% increase in research funding and
  1.5% increase in article production over
  10 years
E-only publication: Global costs
                  200
                                                                               93
                             0                                                                   0
                    0
                          Research       Publishing &   Access provision User search and      Reading     Total cost
                         production      Distribution                       print cost
                 -200


                 -400                       -318
£ M illio n s




                 -600


                 -800                                        -758


                -1,000
                                                                                                            -983

                -1,200


                            Research        Publication &        Access             Usage & Consumption
                            Production       distribution
E-only publication: Implications for the
UK
 Publishing and distribution of UK-authored
 articles
   Publishers would save ~ £21m and one would
   assume some of those savings passed on to UK
   (and overseas) libraries and other subscribers
 Costs for UK libraries in providing access to
 global journals and articles
   cost savings of ~ £23m
   offset by small rise in user print costs
   VAT increase ~ £5m
Summary: e-journal usage, value and impact
 Google and other web based gateways are the
 primary source of finding journal articles
 Large majority of journal articles in all
 disciplines are available digitally
 Seems to be a correlation between specificity
 of search, length of search, expenditure, usage
 and research outcomes
Summary: cost and funding of journal
article production
 Publishing, distributing and providing access to
 scholarly publications are pivotal
     but are not the only part of the scholarly
    communications system
       accounts for only 5% of the overall costs
 Majority of the cost lies in the time taken to by readers
 to search, download and read the articles
    which are overwhelmingly met by the HE sector
      and not greatly diminished by moving to e-only publications
 There is scope for cash savings, and improvements in
 efficiency and effectiveness across the entire system
Where do we go from here
 Need for further understanding:
   about universities’ expenditure and use of e-
   journals, other information resources and the
   relationship to research success
   of the changes taking place and effects on
   research practice, business models and
   organizational culture;
   the issues around moving to electronic-only
   publication for all subject areas
   the gaps that affect researchers access
   information sources
   the future of scholarly communications over the
   next ten years.
Clearer picture of where major costs arise, and how
they are funded enables us to:
  focus attention on key areas where cost efficiencies
  are most likely to arise
  analyse the balance of trade between different sectors
  and different countries.
References

 E-journals: their use, value and impact (April 2009)
     http://www.rin.ac.uk/use-ejournals

 Activities, costs and funding flows in scholarly
 communications (May 2008)
     http://www.rin.ac.uk/costs-funding-flows

 Economic implications of alternative scholarly
 publishing models: Exploring the costs and benefits
 (JISC Jan 2009)
     http://www.jisc.ac.uk/publications/documents/economicpublishingmodelsfinalreport.aspx
Branwen Hide
Liaison and Partnership Officer
Research Information Network

      Branwen.hide@rin.ac.uk
      www.rin.ac.uk
Summary cost changes forsavings -UKto
   CEPA: global scholarly communications cost the move
                                                                                 gold route

                                      4000.0
                                                                                             3245.5
                                      3000.0

                                      2000.0
 C o s t S a v in g s £ M illio n s




                                      1000.0
                                                   0.1          -2912.6       -591.9                        -8.2            -5.5         -272.6
                                          0.0
                                                  Research     Academic        Other        Author-side   Advertising   Membership      Total cost
                                      -1000.0   funders (peer subscriptions subscriptions    payment                        fees &
                                                  review non                                                              individual
                                                  cash cost)                                                            subscriptions
                                      -2000.0

                                      -3000.0

                                      -4000.0
Impact of the Gold Route on the UK
       Costs:
         Publishing and distribution of UK-authored articles
              further cost savings to publishers of between £18m (CEPA) and
              £93m (JISC)
              assume some of those savings passed on UK (and overseas)
              research authors and funders
          Access costs for UK libraries in providing access to global
          journals and articles
              further cost savings of between £9m (CEPA) and £11m (JISC)

       Funding:
         Access costs for UK libraries of c £120m
         offset by increases for HEIs and other research institutions of
         between £213m (CEPA) and £172m (JISC) in publication fees
              differentials between institutions
              Transition costs*

*The RIN is currently working with JISC to develop a project examining the costs associated with
                                          transitioning
Increases in research funding and article
     production over 10 years
             9
                      Current funding           Difference between scenarios
             8

                                                                                                           1 .6
             7


             6
£ Billions




             5

                                                      1 .0
             4

                                                                                                           6 .4
             3


             2       0.5            0.5
                                                      3 .7

                                                                    0.5           0.3
             1       1 .9           1 .8                                                       0.2
                                                                    1 .0           1 .0        0.8
             0
                  Non-cash      Direct fix ed      First copy   Variable cost Indirect cost   Surplus   Total cost
                 peer rev iew       cost              cost
Increases in research funding and article
production over 10 years con’t
                9.0
                         Current Funding          Difference between scenarios
                8.0

                                                                                                                      1 .63
                7 .0


                6.0


                5.0
   £ Billions




                4.0
                                           0.82
                                                                                                                       6.4
                3.0

                           0.53
                2.0
                                           3.4

                1 .0       1 .9
                                                           0.1 7
                                                           0.7                          0.05
                                                                          0.03
                                                                           0.1           0.2           0.03
                                                                                                        0.1
                0.0
                         Research        Academ ic        Other        Author-side   Adv ertising   Mem bership     Total cost
                       funders (peer   subscriptions   subscriptions    pay m ent                      fees &
                        rev iew non                                                                  indiv idual
                         cash cost)                                                                 subscriptions

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E-Journals: usage, value, impact and cost

  • 1. E-Journals: usage, value, impact and cost FrenchForum Online Information 2009 Branwen Hide December 2nd, 2009
  • 2. Outline Introduction How do researchers find the information resources they need The growing importance of e-journals Implications of e-journal usage Costs associated with publishing journal articles Funding Mechanisms Changes to the current publishing models – implications for costs and funding Summary
  • 3. Simplified research life cycle Development of Research Publication and research idea Production distribution (Access and usage)
  • 4. How do researchers find the information resources they need Google/Google Scholar are the main sources used to find relevant scholarly content Limited use of library catalogues Few researchers use search and navigation features offered by publishers Searching and downloading of journal articles frequently takes place outside of standard office hours Researchers at research intensive universities tend to have shorter search sessions have a preference for the use of gateways (such as PubMed) Read more highly rated journals (measured by ave. impact factor)
  • 5. Searching behaviour of researchers at research intensive universities Bangor 6.4% Swansea 12.7% Strathclyde 21.4% Mean session length (sec) Aberdeen 21.6% CEH 17.0% Rothamsted 15.2% Edinburgh 34.8% Manchester 27.1% Cambridge 35.0% Research rating (Hirsch index) Note: Deep log analysis of ScienceDirect
  • 6. The growing importance of e-journals 96% of journal titles in STM*, and 87% of journal titles in AHS** are available in electronic format 2006/2007 UK HEI’s*** spend ~£80m licensing electronic journals 2006/2007 estimated that UK researchers and students downloaded 102m articles *STM – Science, Technology and Medicine **AHS – Arts Humanities and Social Science ***HEI – Higher Education Institute
  • 7. E-journal usage by different size institutions in the same disciplines Economics Life Sciences Note: Not all institutions submitted all their research-active staff, so these charts provide only a rough indication of relative size. Deep log analysis of ScienceDirect
  • 8. Implications of e-journal usage Those institutes with high page views also produce more journal articles Correlation between the levels of journal usage and the level of library expenditure on electronic journals There is a tentative relationship between e-journal usage and research outcomes in terms of the numbers of: PhD students number of academic papers number of successful grant applications research contracts awarded
  • 9. So what does it all cost, and who pays? Activities, costs and funding flows in scholarly communications Only looked at journals – excluded monographs and unpublished data Excluded secondary publishing and aggregation Detailed article allocation function (i.e. per journal type) Did not include R&D returns on research funding Economic implications of alternative scholarly publishing models: Exploring the costs and benefits Included monographs Activities include R&D funding process and research performance Note: The RIN and Houghton models are available for others to use and manipulate
  • 10. Scholarly Communications life cycle Research Publication Distribution Access Usage/ Production Consumption • Libraries • Researchers • Funders • ICT • Institutions • Publishers and secondary publishers • Public • Commercial • Government • Researchers providers • Funders • Publishers •Web 2.0 tools and software •Google
  • 11. Global Costs of Scholarly Communications 200.0 174.7 180.0 160.0 140.0 115.8 £ billions 120.0 100.0 80.0 60.0 33.9 40.0 16.4 20.0 6.4 2.1 0.0 Research Publishing & Access User search Reading total production Distribution provision and print cost Research Publication & Access Usage & Consumption Production distribution
  • 12. UK Costs of Scholarly Communications 10.00 9.00 8.61 8.00 7.00 6.23 6.00 £ Billions 5.00 4.00 3.00 2.00 1.34 1.00 0.43 0.54 0.07 0.00 Research Publishing & Access User search Reading total production Distribution provision and print cost Research Publication & Access Usage & Consumption Production distribution
  • 13. UK Publication and Distribution Costs 450.0 424.9 400.0 350.0 300.0 £ Millions 250.0 200.0 150.0 125.1 119.0 100.0 63.7 63.0 54.1 50.0 0.0 Non-cash peer Direct fixed Variable cost Indirect cost Surplus Total cost review cost First copy cost £244.1 Publication Distribution
  • 14. UK Access and Usage costs 1600.0 1400.0 1342.3 1200.0 1000.0 £ Million 800.0 600.0 542.2 400.0 200.0 71.9 0.0 Access provision User search and print cost Reading Access Usage & Consumption (library) (researcher)
  • 15. How is the Scholarly Communications Process funded?
  • 16. Meeting the costs of scholarly communications globally 50.0 45.0 40.6 40.0 35.0 30.0 £ Billions 25.0 20.0 15.0 11.6 10.0 5.0 5.0 1.2 0.5 0.0 HE Libraries HEIs and their Non-HE Libraries, Funders/employers of other funders special libraries and Non HEI researchers Individual subscribers
  • 17. UK contribution to the total cost of scholarly communications 450.0 408.5 400.0 350.0 300.0 £ Millions 250.0 200.0 150.0 132.0 117.5 100.0 45.6 56.0 50.0 32.8 8.6 16.0 0.0 academic other (non- author pays academic other academic special Total (non-cash) cash) peer subscriptions subscriptions library access access contribution peer review review and revenues provision provision funding funding
  • 18. Changes to the current publishing models Recent technical developments in publishing, library services Researchers are becoming more vocal about their desire to have complete and unhindered access to all research outputs Changes in policy to encourage broad dissemination and access to research outputs enables us to examine the affect of current changes in the scholarly communications landscape by developing scenarios of possible changes, and model their impacts both on costs and funding mechanisms
  • 19. Changes to the current publishing models: scenarios 90% of all journal articles are produced and distributed only electronically 90% of all journal articles are funded via author-side payment model (assumes all articles are produced electronically) Researchers are paid for peer-review 2.5% increase in research funding and 1.5% increase in article production over 10 years
  • 20. E-only publication: Global costs 200 93 0 0 0 Research Publishing & Access provision User search and Reading Total cost production Distribution print cost -200 -400 -318 £ M illio n s -600 -800 -758 -1,000 -983 -1,200 Research Publication & Access Usage & Consumption Production distribution
  • 21. E-only publication: Implications for the UK Publishing and distribution of UK-authored articles Publishers would save ~ £21m and one would assume some of those savings passed on to UK (and overseas) libraries and other subscribers Costs for UK libraries in providing access to global journals and articles cost savings of ~ £23m offset by small rise in user print costs VAT increase ~ £5m
  • 22. Summary: e-journal usage, value and impact Google and other web based gateways are the primary source of finding journal articles Large majority of journal articles in all disciplines are available digitally Seems to be a correlation between specificity of search, length of search, expenditure, usage and research outcomes
  • 23. Summary: cost and funding of journal article production Publishing, distributing and providing access to scholarly publications are pivotal but are not the only part of the scholarly communications system accounts for only 5% of the overall costs Majority of the cost lies in the time taken to by readers to search, download and read the articles which are overwhelmingly met by the HE sector and not greatly diminished by moving to e-only publications There is scope for cash savings, and improvements in efficiency and effectiveness across the entire system
  • 24. Where do we go from here Need for further understanding: about universities’ expenditure and use of e- journals, other information resources and the relationship to research success of the changes taking place and effects on research practice, business models and organizational culture; the issues around moving to electronic-only publication for all subject areas the gaps that affect researchers access information sources the future of scholarly communications over the next ten years.
  • 25. Clearer picture of where major costs arise, and how they are funded enables us to: focus attention on key areas where cost efficiencies are most likely to arise analyse the balance of trade between different sectors and different countries.
  • 26. References E-journals: their use, value and impact (April 2009) http://www.rin.ac.uk/use-ejournals Activities, costs and funding flows in scholarly communications (May 2008) http://www.rin.ac.uk/costs-funding-flows Economic implications of alternative scholarly publishing models: Exploring the costs and benefits (JISC Jan 2009) http://www.jisc.ac.uk/publications/documents/economicpublishingmodelsfinalreport.aspx
  • 27. Branwen Hide Liaison and Partnership Officer Research Information Network Branwen.hide@rin.ac.uk www.rin.ac.uk
  • 28. Summary cost changes forsavings -UKto CEPA: global scholarly communications cost the move gold route 4000.0 3245.5 3000.0 2000.0 C o s t S a v in g s £ M illio n s 1000.0 0.1 -2912.6 -591.9 -8.2 -5.5 -272.6 0.0 Research Academic Other Author-side Advertising Membership Total cost -1000.0 funders (peer subscriptions subscriptions payment fees & review non individual cash cost) subscriptions -2000.0 -3000.0 -4000.0
  • 29. Impact of the Gold Route on the UK Costs: Publishing and distribution of UK-authored articles further cost savings to publishers of between £18m (CEPA) and £93m (JISC) assume some of those savings passed on UK (and overseas) research authors and funders Access costs for UK libraries in providing access to global journals and articles further cost savings of between £9m (CEPA) and £11m (JISC) Funding: Access costs for UK libraries of c £120m offset by increases for HEIs and other research institutions of between £213m (CEPA) and £172m (JISC) in publication fees differentials between institutions Transition costs* *The RIN is currently working with JISC to develop a project examining the costs associated with transitioning
  • 30. Increases in research funding and article production over 10 years 9 Current funding Difference between scenarios 8 1 .6 7 6 £ Billions 5 1 .0 4 6 .4 3 2 0.5 0.5 3 .7 0.5 0.3 1 1 .9 1 .8 0.2 1 .0 1 .0 0.8 0 Non-cash Direct fix ed First copy Variable cost Indirect cost Surplus Total cost peer rev iew cost cost
  • 31. Increases in research funding and article production over 10 years con’t 9.0 Current Funding Difference between scenarios 8.0 1 .63 7 .0 6.0 5.0 £ Billions 4.0 0.82 6.4 3.0 0.53 2.0 3.4 1 .0 1 .9 0.1 7 0.7 0.05 0.03 0.1 0.2 0.03 0.1 0.0 Research Academ ic Other Author-side Adv ertising Mem bership Total cost funders (peer subscriptions subscriptions pay m ent fees & rev iew non indiv idual cash cost) subscriptions