Element Three Case Study - Yoh
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The document summarizes a case study of a branding project E3 Consulting completed for YohRecruiting & Staffing. When E3 began working with Yoh, the branding was fractured from a recent merger and did not stand out in the marketplace. E3 developed a new brand identity and strategy to position Yoh as thought leaders in their industry and created various branding deliverables like guidelines, a website, and marketing materials to launch the new brand. The new branding approach transformed Yoh's image from impersonal to bold and helped drive culture change within the company.
Element Three Case Study - Yoh
- 1. CLIENT CASE STUDY: YOHRecruiting & Staffing
- 3. WHEN WE BEGAN... • Few players standing out in the market- place. Everyone looked the same and said the same things • Imagery was impersonal and language was focused on what Yoh gives rather than what the audience gets
- 4. WHEN WE BEGAN... • Brand was inherited from their parent company, Day & Zimmermann • Brand was fractured, a few years prior to Yoh’s engagement with E3, Yoh was comprised of 12 different brands
- 5. OBJECTIVE
- 6. DEVELOP A BRAND... • that is more focused, recognized and disruptive to the marketplace • that positions Yoh as thought leaders in their industry and engages their audience’s interest & participation • that synchronizes external communication with internal processes
- 7. SOLUTIONS
- 8. OUR STEPS • Brand Development • Web Development • Marketing Support • Creative Support
- 9. DELIVERABLES • Brand Plan / Board • Brand Guidelines • Experience Piece • Brand Launch Planning • Launch Video • Website & Blog • Website Videos • Business Collateral • White Paper Templates • Datasheet Templates • Holiday Card • Corporate Calendar • Corporate Signage • Special Event Support
- 10. THE JOURNEY
- 11. FROM DRAB...
- 12. Workforce Solutions to Meet Business Objectives Global Media & Entertainment Conglomerate Talent Impact Profile ABOUT OUR CLIENT Industry: Entertainment Headquarters: New York Customer Since: 2001 “Yoh is critical to our operation maintaining compliance with company policies.” – Vice President of Human Resources Global Media and Entertainment Conglomerate Key Challenges • Inaccurate and inefficient weekly administration processes for more than 1,200 employees and 300 customer managers at more than 30 locations nationwide • Needed an online process that was intuitive and resulted in a high adoption rate to eliminate inaccurate billings and accruals and decrease weekly manual processing • Required a more robust web-based portal application that would be easy to use, increase communication, and provide on-demand time-entry and approval data The Solution Yoh developed and implemented a unique mix of high-touch, on-site management with Yoh Exchange, our innovative web- portal based on SAP® NetWeaver technology. Yoh Exchange provided intuitive time-keeping processes and online access to policies and procedures, all in a real-time environment to increase control, accuracy and compliance. The Technology Through our experience and understanding of the customer’s unique needs and business environment, Yoh and Yoh Exchange were selected to resolve their critical business challenges. Within a two-week time-frame, the Yoh Exchange was implemented at all 35 customer locations, and was able to support multiple language requirements. Using Yoh’s proprietary implementation methodology, our implementation team partnered with the customer’s end-users to deliver our world-class technology, Yoh Exchange. The end result of our program implementation was a smooth transition to the customer due to Yoh’s world-class service and execution. Prior to implementing Yoh Exchange, our customer did not have access to information related to their contingent workforce (cost-of-hire, average contractor tenure and supplier performance). The robust reporting capabilities have solved that problem as well as enabled our on-site management team to manage required compliance programs. Yoh Exchange provided extensive workforce statistical data, metrics and financial reporting as well as real-time access to status and approvals. In addition, to ensure a high adoption and success rate, Yoh provided a dedicated team who were available, both locally and remotely, to assist the customer with additional staff and were ready to handle recruiting peaks. On-time approvals as percentage of contractors submitting time (An improvement from 60%) 96% Key Performance Indicators Impact Overall workforce savings $4.5M Manual adjustments as percentage of contractors submitting time (From a high of 5% to 0.2%) 68% Benefits Received Soft dollar time savings through management of contractors on assignment $3M © 2010 Yoh Services LLC • a Day & Zimmermann Company Drive innovation. Lead global defense efforts. Advance safety and security. Aerospace & Defense Yoh delivers the talent needed to support the development, maintenance and delivery of your critical aviation and defense equipment, systems and designs. © 2010 Yoh Services LLC • a Day & Zimmermann Company Talent for Today’s Challenges and Tomorrow’s Opportunities From supporting early space exploration programs to many of today’s major aerospace players, Yoh has the industry-expertise and resources needed to help you stay ahead of the competition. Yoh’s exhaustive candidate network of cleared and non-cleared professionals have direct experience with top aerospace and defense companies. Plus, our recruiters have the industry background and market knowledge required to fully understand your complex technical requirements - ensuring you have access to the resources you need to support critical business operations. Proven Screening Process For over a decade, Yoh’s proprietary skills assessment and qualifying service has ensured that our identified candidates have the proper mix of skills, experience and knowledge to fit your unique needs. With Yoh, you have a partner with a proven track record of providing the highest quality technical and professional resources available in the marketplace. Nationwide Coverage – Local Attention With Yoh’s multi-layer recruiting system, our clients benefit from recruitment experts with deep knowledge in most major U.S. metro markets combined with a centralized Recruitment Operations Center that can support even the most remote geographic locations. Yoh’s comprehensive recruitment model offers: • Predictability • Quality • Proactive Sourcing • Industry & Skill Focus • Scalability • Accountability
- 13. TO DARING...
- 14. A prescribed course of continuous great talent. It will cure what ails you and keep your bottom line healthy. HEALTH CARE Industry: BioAgriculture Client: Global BioAgricultural Firm TALENT CLARITY PROFILE Yoh specializes in your industry to get you the most complete, state-of-the-art talent workforce. Top talent anyone? BRING YOUR TALENT POOL TO LIFE NAMED #2 SEXIEST BUSINESS BLOGS by HubSpot
- 15. THE RESULTS
- 16. SUCCESS!
- 17. “ - Yoh Internal Employee THE NEW YOH IS AN EXCITING AND A BOLD DEPARTURE FROM THE OLD BRAND.”
- 18. - Joel Capperella Former Vice President of Marketing, Yoh YOUR WORK IS HELPING US TO DRIVE CULTURE CHANGE ACROSS OUR COMPANY AND TO UPDATE THE APPROACH THAT WE USE TO NOT ONLY CONNECT WITH OUR MARKETPLACE BUT TO CONNECT WITH ONE ANOTHER.” “