Chris Savage Build Audience with Video
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This document discusses how companies can build audiences through creating and sharing video content. It notes that Wistia saw major growth in blog traffic from 2010 to 2013 by regularly creating and sharing videos. It provides tips for creating low-budget videos, suggesting using equipment already available, keeping the concept and script simple, focusing on lighting, and most importantly selling the company mission and getting emotional to engage viewers and build a following over time through each new piece of content.
Chris Savage Build Audience with Video
- 1. Hi!
- 4. @csavage
- 6. Great companies find ways to build audiences
- 7. Back in the year 2011
- 10. We are social creatures
- 11. We offer video hosting
- 12. We offer video hosting We help you do more with video
- 16. Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011 2012 2013
- 17. Each piece of content helps the audience grow
- 18. You don’t need video
- 19. Every individual needs to believe
- 27. Creating videos for a mission
- 28. The Purpose: Shoot with the camera you have
- 29. The concept: Prove our point by getting meta
- 30. The Script
- 31. The Table Read
- 32. The Setup
- 33. $100 DIY Lights
- 34. Get Loose!
- 35. The B-Roll
- 36. The Edit
- 37. Sell the mission Get emotional Build an audience