Elements of design Space with examples.pdf
- 2. SPACE is the area where the design takes place Space Where will lines, shapes, images, type be placed? How will items relate to the space as a whole? How will items relate to each other?
- 3. Positive and negative space Space Positive space is the filled space of a visual element. It is generally the main focus. Negative space is the space around the visual elements, often the background against which we see shape or form.
- 4. Negative space is referred to as white space Space • as important as positive space • not necessarily white • used to organize, group, create hierarchy (importance), give they eye a visual rest, direct the eye, etc.
- 5. Use white space in typography to make type easier to read by manipulating margins, kerning, leading. Space
- 6. Space is used to: Space direct the eye create emphasis increase understanding balance design elements provide a visual rest reduce chaos and/or increase simplicity
- 7. Hand in by the end of class In-class exercise