Elements Of Digital Transformation
1 like118 views
The document discusses nine important elements of digital transformation: 1) Transforming customer experience through better customer understanding, top-line growth, and enhanced customer touchpoints. 2) Transforming operational processes such as process digitization, worker enablement, and performance management. 3) Transforming business models by modifying existing businesses digitally, launching new digital businesses, and achieving digital globalization.
Elements Of Digital Transformation
- 1. S o u r c e s : w w w . s l o a n r e v i e w . m i t . e d u | w w w . f o r b e s . c o m Are you looking to experiment with Digital Transformation and drive a digital change for your business? Digital Transformation requires strong leadership & vision to drive change. Many companies across the globe have benefited from DX. www.rishbhasoft.com sales@rishbhasoft.com +1-877-747-4224 NINE IMPORTANT ELEMENTS OF DIGITAL TRANSFORMATION Leveraging Technologies To Redefine Business TRANSFORMING CUSTOMER EXPERIENCE Customer Understanding Businesses are gaining in-depth understanding of market segments, specific geographies, customer behavior and expectations through social media, analytics and online communities. Top-Line Growth Enterprises are integrating various technologies to improve in-person sales interactions, innovate selling methodologies, personalize customer service, and transform customer experience. Customer Touch Points Businesses are taking advantage of emerging technologies like augmented reality, geo-location, and social media integration to enhance customer touch points and deliver integrated experiences. TRANSFORMING OPERATIONAL PROCESSES Process Digitization Companies are driving digital change by automating their internal operations and enabling its people to refocus on more strategic activities. Worker Enablement The workstations are going virtual, facilitating effective collaboration and networking among sales and frontline employees. Workers are adopting collaboration tools to share knowledge, identify experts and solve problems in real-time. Performance Management DX is helping businesses transform the strategic decision- making process. Through transnational systems, they can gain deeper insights into products, customers, and regions to make informed decisions that are based on real data. TRANSFORMING BUSINESS MODELS Digitally Modified Businesses Businesses are combining digital offerings with traditional products to transform a new growth business. They are using digital tools to make the content shareable across the organization. New Digital Businesses Many businesses have started selling digital products to complement traditional products. For eg., a GPS device to track customer's workout. Through DX, an enterprise can transform business models and reshape their boundaries. Digital Globalization MNCs are combining digital tools with integrated information to enable co-ordination between global employees while being locally responsive. Digital globalization also promotes efficiency, reduced risk, and global flexibility.