eMagazines mpa
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This document discusses strategies for acquiring highly engaged customers through mobile marketing channels. It outlines four steps: 1) Get data on campaign performance metrics like downloads, subscribers, and customer lifetime value. 2) Pay for performance-based mobile advertising. 3) Test mobile campaigns by having users submit their email address for a "free sample". 4) Market smarter through various online channels like email, banners, social media, and partnerships once customer data has been obtained. The goal is to directly measure campaign results and transition customers from traditional to mobile marketing channels.
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eMagazines mpa
- 1. acquire highly engaged and paying customers
- 2. transition to mobile traditional marketing channels TELEMARKETING WEBSITES BLOW IN CARDS SCHOOL DRIVES NEWSSTANDS direct measurement methods available mobile marketing channels MOBILE AD NETWORKS CROSS SELLING TABLET ADVERTISING FACEBOOK direct measurement restrictions DIGITAL NEWSSTANDS
- 3. the challenge: information and measurement
- 4. the challenge: information and measurement
- 5. step 1: get the data Downloads by Campaign Total Number of Annual Subscribers Total Number of Monthly Subscribers Total Number of Free Samples Customer LTV by Campaign
- 6. step 2: pay for performance
- 7. step 3: test
- 8. step 3: test User submits email address and hits “GO”
- 9. step 3: test
- 10. step 3: test
- 12. step 4: market smarter • • • • • • • • Email Banners Gift with purchase Social Adwords Partners, networks, affiliates Re-engagement offers And more….
- 13. “eMagazines has revolutionized the marketing techniques we’ve been using.” – Nikos Dimitros, IPC Media