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Presenter:
Steuart Snooks
Skills and strategies for writing more
effective email communications
Today’s Agenda
The WWW of Mastering Email
7 Ways to Write More Effective Email
The Science of Email Influence
The Challenge of Email
Communication
Research suggests 80% of
business communication is now
handled via email
Email has largely replaced
face-to-face and phone
conversations
Email has no signals, clues or
feedback such as eye contact,
body language or voice tone
How to Get What You What
From Every Email You Send
All language and communication
is an attempt to persuade or
influence someone. There is no
neutral language.
How to Get What You What
From Every Email You Send
There is always a desired outcome –
to be respected, understood,
agreed with or just listened to
We use language to get what we
want (if used well) or what we
don’t want (if not used well)
How to Get What You What
From Every Email You Send
7 Ways to Write More Effective E-mail
1: Think first – is e-mail the best way for this message/person
2: Communicating in the Age of Speed
3: What is Your Desired Outcome?
4: How to Write Better Subject Lines
5: Automate Your Follow up
6: Why the Inverted Pyramid Structure works best
7: Why You Should Write an E-mail Backwards
Solutions for Success 2015 www.emailtiger.com.au
Strategy #1:
Think First
What sort of
messages are not
appropriate to be
sent via email?
• Confidential or private messages
• Offensive, abusive etc
• When delivering bad news
• Complex issues
• Delicate negotiation
• Performance review, discipline or
reprimands
• Urgent messages
• Meeting requests
• Gossip/rumours
• Closing a sale
1: Think first – is e-mail the best way?
What sort of
people is it not
appropriate to
communicate
with via email?
• Those in roles who don’t access
email often or at all
• Those with reading or language
limitations
• Older generations who may
struggle with email technology
• Certain personality styles who
just aren’t email savvy
• Other languages/cultures
1: Think first – is e-mail the best way?
Communication/task/activity Best choice of medium
Arranging a meeting Calendar invite (not email ping pong) for internal: Email or share calendar for external
Delegate simple task Email
Delegate complex task Meeting backed up by email
Delicate negotiation Meeting
Follow up after an incident Face-to-face conversation (meeting)
Gossip/jokes Face-to-face (never email)
Internal news Intranet, blog, wiki (email with link)
Making a sale Email to 'warm up'; close with face-to-face conversation (meeting)
Performance feedback/review Face-to-face conversation (meeting) - never email
Refusal/rejection Email (diamond sequence) or letter
Send information Email [with attachment(s) if necessary]
Send meeting agenda/papers Email with attachments (not as part of meeting invite)
Socialising/trivia Text/IM
Special thanks Handwritten note (richer medium = higher perceived sincerity)
Who knows about . . . Email selectively (not to everyone)
When to email?
Solutions for Success 2015 www.emailtiger.com.au
Email better than
IM when
Text needs to be memorialised (ie: kept
and archived for future reference)
Contains an announcement to be sent to
many people
IM better than
email when
Issue demands immediate response
(ie: ‘urgent’ AND important)
Issue is relatively trivial (eg: lunch plans)
IM better
than phone when
Multiple participants all need to talk or be
involved
When confidentiality is important but
participant(s) can be overheard
Numerous many-to-many conversations
are taking place
Phone better than
IM when
Many people participating passively and
only one person speaking
A more personal touch is required and
nuances of voice make a difference
Email vs IM vs Phone
Strategy #2:
The Challenge of
Communicating in
the Age of Speed
Timeneedtocommunicate
Degree/depthofunderstanding
Greater context or richness
Asynchronous
Synchronous
Digital
Auditory
Visual
Solutions for Success 2013 www.emailtiger.com.au
2: Communicating in the Age of Speed
Media richness framework
(based on a theory by Daft & Lengel)
How easy is it to be misunderstood?
What is the impact if your message is
misunderstood?
If misunderstood, how quickly can it be
rectified?
1:
2:
3:
Three considerations:
Strategy #3:
What is Your Desired
Outcome?
Solutions for Success 2015 www.emailtiger.com.au
Which is the
most important
element of an
email?
Question
Action required:
Response requested:
Read only:
FYI:
3: What is your desired outcome
Use Drafts folder for subject lines
Use Drafts folder for subject lines
Set up 4 subject
lines as draft emails
Activity
Greetings & Signatures
Greetings
• Dear
• Hello
• Hi
Signatures
1. New messages
2. Replies
See page 61
Strategy #4:
What Makes an Effective
Subject Line?
Solutions for Success 2015 www.emailtiger.com.au
To
To
cc
cc
Use BCC only to control replies and safeguard privacy
Action required:
Response requested:
Read only:
FYI:
Deadline
When
Due by
Before
Desired Outcome Timeframe Target
4: What makes an effective subject line?
To
cc
1: Desired outcome
clearly stated (so the
reader knows what’s
expected of them
2: Timeframe
specified
3: Clear, concise
description of the
subject
Recipient placed in the TO box – an action is expected
Recipient placed in the CC box – for their information only, no action or response expected
4: What makes an effective subject line?
Addressing your message
To
CC
BCC
Reply All
Forward See pages
64-65
https://blogs.office.com/2012/03/23/5-tips-on-using-bcc-in-outlook-email/
Sending attachments
Some considerations
1. Send a document link or hyperlink whenever possible
(instead of an attachment)
2. When sending more than 5 documents, attach a note explaining
• number of documents,
• reading order and
• direct them to specific sections requiring their attention
3. When sending to smartphones (where attachments are hard to
manage), copy and paste key information into body of email
(ie: executive summary)
How do you keep
track of e-mails you
need to follow up?
Question
Strategy #5:
Automate Your Follow up
Solutions for Success 2015 www.emailtiger.com.au
5: Automate your follow up
5: Automate your follow up
5: Automate your follow up
5: Automate your follow up
5: Automate your follow up
Keeping track of follow ups
Black if pending
Red if overdue
Set up
‘For Follow Up’
Search Folder
Activity
Strategy #6:
Why Inverted Pyramid
Structure Works Best
Solutions for Success 2015 www.emailtiger.com.au
Main Point
Summary of your main point, request,
recommendation or solutions
Supporting
details
Background, reasons
explanations, details
Any next steps
Concise close
Sign off
6: Why INVERTED PYRAMID structure work best
The F-shape
A heatmap from eye-tracking
study of websites.
Areas viewed most are red,
then yellow, then blue.
Grey areas were not viewed
at all.
6: Why INVERTED PYRAMID structure work best
main point here
Main Point
Summary of your main point, request,
recommendation or solutions
Supporting
details
Background, reasons
explanations, details
Any next steps
Concise close
Sign off
6: Why INVERTED PYRAMID structure work best
Best suits all the
various personality &
communication styles
Driver, Director,
Controller, Choleric
Expressive, Intuiative,
Sanguine
Amiable, Realtor,
Feeler, Phelgmatic
Analyst, Thinker,
Melancholic
Inverted Pyramid examples
1. We looked over the research, talked
to the employees, and checked the
budget. We have decided to go
ahead with the expansion.
2. We have decided to expand our
operation. The research supports it.
The employees are for it, and the
budget will sustain it.
Which sentence uses inverted pyramid structure?
DATE: 11th May, 2015
TO: John Smith
FROM: Fred Bloggs
SUBJECT: Need for a Coordination Clerk
The need for photocopying services is growing at this department. Copying
requests from all the departments are sent to the Purchasing Department,
because the photocopy machine is located here. However, we are the only area
without an assigned control clerk.
As a result of this, the copy-related accounting, reorder of paper, and repair calls
are not coordinated. Because of the overall volume of work being handled by
the Purchasing Division, and the increasing demand for this service, these
functions can no longer be performed by a department of this size. It is essential
that we add a coordination clerk to the Purchasing Division.
Inverted Pyramid examples
What should be changed in this email?
Type your answer in the chat box
The 5:30 Rule
Give a 5 second overview
of your message and then
expand on it with a 30
second version
Why INVERTED PYRAMID structure work best
Why INVERTED PYRAMID structure work best
Summaries
before details
Requests
before reasons
Solutions
before explanations
Recommendations
before background
info
The A-B-C method
Inverted Pyramid Structure
Main Point
Supporting
details
Close
Find past sent
emails and convert
to Inverted Pyramid
structure
Activity
Strategy #7:
Why You Write an
Email Backwards
Solutions for Success 2015 www.emailtiger.com.au
7: Why You Should Write an E-mail Backwards
1: Edit message
• Proof read
• Spell check
• Grammar check
• Insert bullets points to break up text
• Use Inverted Pyramid structure
2: Write subject line
1: Edit message
7: Why You Should Write an E-mail Backwards
3: Address message last
2: Write subject line
1: Edit message
7: Why You Should Write an E-mail Backwards
The Science of
Email Influence
• Understanding Your reader
• Interpreting the Real Message
• Recognising Key Words & Language
• Structuring Your Emails
Strategy #1:
Understanding Your Reader
The 4 Communication Styles
Visual Auditory
Kinesthetic Digital
The 4 Communication Styles
Auditory
Kinesthetic Digital
Visual
• Process/organize through
vision: what they ‘see’
• Speak at fast pace
• Memorise by seeing pictures
• Less distracted by noise
The Visual Communciator
Visual word choices Visual phrases
Clear
View
See
Vision
Show
Appear
Sight
Picture
Read
Diagram
Blind
Horizon
Illuminate
Clarify
Notice
Highlight
Glance
Dim
Imagine
• We can look to the future
• Paint a picture
• Can you see my . . . ?
• See you later
• Let’s focus on the job
• A sight for sore eyes
• This is my vision
• Let me make to crystal clear
• Can you picture that?
• This will shed some light on the
issue
Outlook
Vanish
Disappear
Scan
Reveal
Gaze
Glimpse
Sight-see
Expose
Faced
Observed
Enlighten
Vivid
Bright
Visualise
Blurred
Fuzzy
Hindsight
Preview
The 4 Communication Styles
Visual
Kinesthetic Digital
Auditory
• Process/organize through
sound: what they ‘hear’
• Speak at more deliberate pace
• Absorb information by
listening
• Very sensitive to sound
The Auditory Communciator
Auditory word
choices
Auditory phrases
Hear
Tell
Talk
Speak
Voice
Sound
Silence
Announce
Yell
Roar
Debate
Discuss
Conversation
Translate
Request
Mention
Gossip
• Shall we discuss
• Did you hear me
• Sounds good to me
• Hold your tongue
• Loud and clear
• In a manner of speaking
• Let’s talk this over
• Voice an opinion
• That resonates with me
• Listen to this
• Keep an ear open
Phrase
Divulge
Earful
Listen
Undertones
Recite
Tune
Noisy
Rumour
Outspoken
Remark
Echo
Proclaim
Harmonise
Call
Shout
Resonate
Auditory word choices Auditory phrases
The 4 Communication Styles
Visual Auditory
Digital
Kinesthetic
• Process/organize through
sense: what they
‘touch/taste/smell/feel’
• Speak at a deliberate pace
• Memorise by experiental activity
• Transform input into feelings
and sensations
The Kinesthetic Communciator
Kinesthetic word choices Kinesthetic phrases
Feel
Felt
Grab
Scrape
Touch
Hold
Grasp
Walk
Stiff
Soft
Hard
Smooth
Strong
Calm
Handle
Solid
Pressure
• My gut feeling
• I grasp the idea now
• I’m not following you
• Get in touch with
• Start from scratch
• Come to grips with
• It’s a pain in the neck
• I’m getting a handle on it
• I was touched
• I sensed that
• I had a feeling
• That’s a solid idea
• She’s cool, calm and collected
• Explore the possibilities
Sharp
Dry
Thick
Tremble
Warm
Exciting
Stress
Stretch
Slip
Strain
Concrete
Anxious
Sensitive
Hurt
Clumsy
Contact
Bearable
The 4 Communication Styles
Visual Auditory
Kinesthetic
Digital
• Process/organize through
what makes sense in their
head’
• Speak in a monotone
• Process information in their
head
• Can seem to lack emotion
The Digital Communciator
Digital word choices Digital phrases
Feel
Felt
Grab
Scrape
Touch
Hold
Grasp
Walk
Stiff
Soft
Hard
Smooth
Strong
Calm
Handle
Solid
Pressure
• I’ll think about it
• It doesn’t make sense
• Let me consider your proposal
• Interpret the data
• Calculate the outcome
• I understand the problem
• Where’s the logic
• We need to factor in . . .
• Review the facts
• What’s the bottom line
• Do a complete study
• What are your thoughts?
• Going round in my head
Sharp
Dry
Thick
Tremble
Warm
Exciting
Stress
Stretch
Slip
Strain
Concrete
Anxious
Sensitive
Hurt
Clumsy
Contact
Bearable
Strategy #2:
Interpreting the Real Message
Affirmative Imperative
Tentative Negative
One of the most important
tools for generating trust
and rapport in email
conversations is
‘mirroring’.
Mirroring language to
build rapport
Affirmative Imperative
Tentative Negative
This is the process of
identifying key words and
language used by the sender
and then using these
in your response.
Mirroring language to
build rapport
Mirroring language to build rapport
Visual Rapport
Visual mismatch
Geoff:
“From what I can see, that should work”
Clare:
“Looks good to me too”
Jeff:
“How does that proposal look to you?”
Vera:
“I feel it’s okay”
Mirroring language to build rapport
Auditory Rapport
Auditory mismatch
Jeff:
“How does that proposal sound to you?”
Vera:
“It sounds great”
Jeff:
“How does that proposal sound to you?”
Vera:
“It feels about right”
Mirroring language to build rapport
Auditory Rapport
Auditory mismatch
Geoff:
“That idea resonates with me”
Clare:
“I hear what you’re saying”
Geoff:
“I’m not sure you’ve heard everything”
Clare:
“I saw the whole presentation”
Mirroring language to build rapport
Kinesthetic Rapport
Kinesthetic mismatch
Brian:
“How does that proposal feel to you?”
Vera:
“It is very solid”
Brian:
“How does that proposal feel to you?”
Vera:
“It looks fine”
Mirroring language to build rapport
Kinesthetic Rapport
Kinesthetic mismatch
Geoff:
“Are you sure you have a handle on it”
Clare:
“Yes, I have a good feel for it”
Geoff:
“I’m not sure you’re in touch with recent events”
Clare:
“I can picture what’s been happening”
Mirroring language to build rapport
Digital Rapport
Digital mismatch
Geoff:
“Are you sure you understand the scope
of this project?”
Clare:
“Yes, I comprehend the details”
Geoff:
“Are you sure you understand the scope
of this project?”
Clare:
“Yes, I’ve got a good feel for it”
Mirroring language to build rapport
Digital Rapport
Digital mismatch
Jeff:
“What do you think of the proposal”
Vera:
“I think it’s excellent”
Jeff:
“What do you think of the proposal”
Vera:
“It sounds good”
Strategy #3:
Recognising Tone and
Key Words/Language
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Affirmative
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Can, allow,
decide, want,
choose,
desire,
opportunity,
commitment
Affirmative example
Jack,
It is my desire to implement the
program. We feel it will benefit our
sales team. I want to get started as
soon as you can roll it out.
Regards
Judy
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Affirmative Imperative
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Can, permit,
decide, want,
choose,
desire,
opportunity,
commitment
Must, need,
should, ought,
supposed, got
to, have to,
it’s time,
necessary
Imperative example
Geoff,
We have to get the project out today.
It must be worked on until it is fully
complete. I will call you by the end of
the day to check this has been done.
Regards,
Bruce
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Affirmative Imperative
Tentative Negative
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Can, permit,
decide, want,
choose, desire,
opportunity,
commitment
Must, need,
should, ought,
supposed, got
to, have to, it’s
time, necessary
Maybe,
probably,
deserve, wish,
may, might,
could, prefer,
had better
Can’t, doesn’t,
won’t,
impossible,
unable,
problem, no
intention,
choose not to
Negative example
Vanessa,
The schedule does not allow us to
make use of your suggestion.
Therefore, I can’t recommend that we
move forward with this idea.
Regards,
Karen
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Affirmative Imperative
Tentative
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Can, permit,
decide, want,
choose,
desire,
opportunity,
commitment
Must, need,
should, ought,
supposed, got
to, have to,
it’s time,
necessary
Maybe,
probably,
deserve, wish,
may, might,
could, prefer,
had better
Identifying The Tone of an Email
Affirmative Imperative
Tentative Negative
Can, permit,
decide, want,
choose,
desire,
opportunity,
commitment
Must, need,
should, ought,
supposed, got
to, have to,
it’s time,
necessary
Maybe,
probably,
deserve, wish,
may, might,
could, prefer,
had better
Tentative example
Tim,
I welcome for your invitation to the
exhibition. I might be able to make it -
sounds like it could be an interesting
event.
Thanks,
John
When Tone is:
Affirmative Imperative
Tentative Negative
Affirmative Imperative
Tentative Negative
 understanding
 agreement
 rapport
When tone is:
Affirmative Imperative
Tentative Negative
Affirmative Imperative
Tentative Negative
use invitational
phrases to
‘open up’ the
communication
Strategy #6:
Using Invitational Phrases
Invitational phrases
 help to change tone
 allow your message to be
received without resistance
 pressure give people the
feeling of having a choice
Using Invitational Phrases
I invite you to consider . . .
Can I suggest that . . .
What if we were to . . .
Would it be a good idea to . . .
Is it possible to . . .
How about we . . .
If you could choose . . .
Using Invitational Phrases
Strategy #7:
Recognising Key Words
and Language
“When dealing with people,
remember you are not
dealing with creatures of
logic, but creatures of
emotion”
Dale Carnegie
Creating agreement via Email
68%
of customers leave because
of what they perceive as
indifference - they feel;
• unappreciated
• unimportant
• taken-for-granted
Creating agreement via Email
People sub-consciously choose
words they have a connection
to or are comfortable with
By mirroring their key words (or
Backtracking) you build a subconscious
connection that helps to build trust
Backtracking is not the same as
paraphrasing, which is repeating their
message in your words, rather than theirs
Recognising key words & language
Recognising key words & phrases
Greg,
It seems clear to me that the project
needs a team behind it who have a vision.
We can’t move forward without this.
Please focus on these 3 priorities;
1. Customer service
2. Reduced costs
3. Staff training
Yours truly,
George Sinclair
Use Backtracking in your response
George,
Thanks for making things clear concerning
your vision for the project.
I can help the team move forward with all
three of those priorities - customer
service, reduced costs and staff training.
I will call you on Thursday to discuss my
thoughts on our first step.
Thanks,
Greg Johnson
Recognising key words & phrases
John,
It’s been very frustrating dealing with
your customer service team and I’m not
satisfied with the answers they been
giving.
I thought that your customer service
would provide great support to the
product I bought from you and that you
would be there to help me when needed.
Yours truly,
Jenny Smith
Dear Jenny,
I appreciate you making contact about
this - my apologies for the frustration you
have felt.
I can assure you that we are committed to
support you with all the help you require.
I will investigate the matter personally
and make sure that our future responses
meet your satisfaction..
Thanks again for bringing this to my
attention.
John Smith
Use Backtracking in your response
“When dealing with people,
remember you are not
dealing with creatures of
logic, but creatures of
emotion”
Dale Carnegie
Creating agreement via email
68%
of customers leave because
of what they perceive as
indifference - they feel;
• unappreciated
• unimportant
• taken-for-granted
Creating agreement via email
Creating agreement via email
“Always start the conversation
by saying something they can
agree with.”
Graham Richardson
The Australian – 23 May 2014
Creating agreement via email
“Our conversations
either create trust and
rapport or destroy it”
The Speed of Trust
Stephen Covey Jnr
TRUST
COST
SPEED
•High
•Low
•High
When trust is HIGH, communications are
easy, fast, effective and cheap
•Low
TRUST
•High
COST
•Low
SPEED
The Speed of Trust
Stephen Covey Jnr
When trust is LOW, communications are
challenging, slow, ineffective and expensive
Recognising Incongruent
Language
Words that cause
a ‘disconnect’ and that
break trust and rapport
But
“Your hair looks nice but
it’s really short now”
Recognising Incongruent
Language
But
“Thanks for filling in the
application but . . . ”
Recognising Incongruent
Language
However
“This is a great opportunity,
however your service is new
and unproven”
Recognising Incongruent
Language
Yet
“Your proposal seems well
thought out, yet . . . ”
Recognising Incongruent
Language
Incongruent words are used to;
• mask
• smooth over
• soften
but cause;
 imprecision
 decreased rapport
 growing mistrust
The COST of
Incongruent Language
How to have your views understood
“Tact is the art of
making a point without
making an enemy”
The Agreement Framework
1
Neutralise
I appreciate your . . .
I respect your . . .
I agree that you . . .
I can see that you . . .
2
Calm
views
sayings
feeling
thoughts
3
Control
and
and
and
and
The Agreement Framework
When emotions run
high, we can use the
agreement framework
to break through and
overcome conflict
How to have your views understood
A simple word that makes all the difference
And
 Allows validity to both points of
view
 Allows discussion rather than
argument
 Allows your view to be heard
rather than resisted
How to have your views understood
“Jenny, that report looks good
and we require it by Friday”
And
How to have your views understood
“Your proposal is great John
and let’s add some more data”
And
How to have your views understood
“Ben, your sales results are on
track and we need further
improvement next month”
And
Jack: I think your choice of product is wrong
Ben: I appreciate your opinion and I see
a different opportunity
The Agreement Framework
Jack: But they’re just not the right company
Ben: I respect your position and I feel they
are the right fit
Jack: It’s going to break down
Ben: I agree that from your perspective it
could break down and I believe the
company and product are solid
Jack: Ok, I can see you’re very sure of them
Strategy #4:
Structuring Your Emails
Main Point
Summary of your main point, request,
recommendation or solutions
Supporting
details
Background, reasons
explanations, details
Any next steps
Concise close
Sign off
Why INVERTED PYRAMID structure work best
Diamond
Sequence
Preliminary
Information
Background, reasoning
explanations, history
Main Point
of refusal, request, summary of current
situation, conclusion
Supportive points,
alternatives, options
contingencies,
Restate
desired action
Intro
preliminary info,
history, background,
reasoning, explanation
Main Point
of refusal, request, summary of
current situation, conclusion
Supporting
points, contingencies,
alternatives, options
Restate
the desired action
conclusion or
outcome
Diamond
Sequence
Preliminary
Information
Background, reasoning
explanations, history
Main Point
of refusal, request, summary of current
situation, conclusion
Supportive points,
alternatives, options
contingencies,
Restate
desired action
Use this method if you have to;
• say "no" to a request
• need to ask for something that
the reader doesn't want to give
• must catch the reader up on the
history of a situation.
Writing Concisely
Jack: But they’re just not the right company
Ben: I respect your position and I feel they
are the right fit
Jack: It’s going to break down
Ben: I agree that from your perspective it
could break down and I believe the
company and product are solid
Jack: Ok, I can see you’re very sure of them
Shorten
paragraphs
• Paragraphs no more than five or six lines long
• The longer your message, the harder to read
and comprehend quickly.
• Short blocks of text are easier to read
• Good discipline for streamlining and focussing
your thoughts.
Writing Concisely
Jack: But they’re just not the right company
Ben: I respect your position and I feel they
are the right fit
Jack: It’s going to break down
Ben: I agree that from your perspective it
could break down and I believe the
company and product are solid
Jack: Ok, I can see you’re very sure of them
Shorten
paragraphs
Streamline
sentences
• Strip every sentence to its core, essential components
• Divide long sentences into two sentences
• Omit or change unnecessary words or phrases
• Rearrange sections
• Convert every passive sentence into an active one
Writing Concisely
Jack: But they’re just not the right company
Ben: I respect your position and I feel they
are the right fit
Jack: It’s going to break down
Ben: I agree that from your perspective it
could break down and I believe the
company and product are solid
Jack: Ok, I can see you’re very sure of them
Shorten
paragraphs
Streamline
sentences
Reduce number
of words
• Eliminate every word that serves no purpose
• Abbreviate every long word that could be a short word
• Use short, direct, action-oriented words
Use the
shorter
word
Writing Concisely
Streamlining exercise
A. You have asked the question
as to what our fees would be.
B. You asked about our fees.
Which sentence is more effective?
Streamlining exercise
Which sentence is more effective?
A. If the computers arrive without any
identification as to whom they
belong, it can involve quite a bit of
time in tracking them down.
B. Tracking down computers that are
not properly identified can be time
consuming
Streamlining exercise
Choose a shorter word
1. a great number of many
2. arrive at an approximation approximate
3. at this point in time now
4. come to a realization realise
5. demonstrate a preference prefer
6. despite the fact that despite
7. due to the fact that because
8. since the time when since
9. take under consideration consider
10. until such time as till
11. with the exception of except
12. would appear that seem
Using Active vs Passive Voice
I have been alerted that our company . . .
To ensure we understand the ISO 9000, managers should send a copy
of the guidelines for all staff to sign and return
We aim to ensure all users have enough turnaround time
Teachers will select the Safety Patrol representatives based on
citizenship and academic performance
We have improved our quality
1
2
3
4
5
Tactful
Impersonal
Diplomatic
Reasons to use Passive Voice
What can you do next?
www.emailtiger.com.au
Steuart G. Snooks
Email Strategist & Expert
Conference presentations
E-mail audits/surveys
Consulting & advice
Keynote speaking
Research papers
Workshops
Blog posts
Audio CDs
Webinars
Seminars
Coaching
E-books
Articles
Ideas
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Email Etiquette workshop slideshow

  • 1. Presenter: Steuart Snooks Skills and strategies for writing more effective email communications
  • 2. Today’s Agenda The WWW of Mastering Email 7 Ways to Write More Effective Email The Science of Email Influence
  • 3. The Challenge of Email Communication Research suggests 80% of business communication is now handled via email Email has largely replaced face-to-face and phone conversations Email has no signals, clues or feedback such as eye contact, body language or voice tone
  • 4. How to Get What You What From Every Email You Send All language and communication is an attempt to persuade or influence someone. There is no neutral language.
  • 5. How to Get What You What From Every Email You Send There is always a desired outcome – to be respected, understood, agreed with or just listened to
  • 6. We use language to get what we want (if used well) or what we don’t want (if not used well) How to Get What You What From Every Email You Send
  • 7. 7 Ways to Write More Effective E-mail 1: Think first – is e-mail the best way for this message/person 2: Communicating in the Age of Speed 3: What is Your Desired Outcome? 4: How to Write Better Subject Lines 5: Automate Your Follow up 6: Why the Inverted Pyramid Structure works best 7: Why You Should Write an E-mail Backwards Solutions for Success 2015 www.emailtiger.com.au
  • 9. What sort of messages are not appropriate to be sent via email? • Confidential or private messages • Offensive, abusive etc • When delivering bad news • Complex issues • Delicate negotiation • Performance review, discipline or reprimands • Urgent messages • Meeting requests • Gossip/rumours • Closing a sale 1: Think first – is e-mail the best way?
  • 10. What sort of people is it not appropriate to communicate with via email? • Those in roles who don’t access email often or at all • Those with reading or language limitations • Older generations who may struggle with email technology • Certain personality styles who just aren’t email savvy • Other languages/cultures 1: Think first – is e-mail the best way?
  • 11. Communication/task/activity Best choice of medium Arranging a meeting Calendar invite (not email ping pong) for internal: Email or share calendar for external Delegate simple task Email Delegate complex task Meeting backed up by email Delicate negotiation Meeting Follow up after an incident Face-to-face conversation (meeting) Gossip/jokes Face-to-face (never email) Internal news Intranet, blog, wiki (email with link) Making a sale Email to 'warm up'; close with face-to-face conversation (meeting) Performance feedback/review Face-to-face conversation (meeting) - never email Refusal/rejection Email (diamond sequence) or letter Send information Email [with attachment(s) if necessary] Send meeting agenda/papers Email with attachments (not as part of meeting invite) Socialising/trivia Text/IM Special thanks Handwritten note (richer medium = higher perceived sincerity) Who knows about . . . Email selectively (not to everyone) When to email? Solutions for Success 2015 www.emailtiger.com.au
  • 12. Email better than IM when Text needs to be memorialised (ie: kept and archived for future reference) Contains an announcement to be sent to many people IM better than email when Issue demands immediate response (ie: ‘urgent’ AND important) Issue is relatively trivial (eg: lunch plans) IM better than phone when Multiple participants all need to talk or be involved When confidentiality is important but participant(s) can be overheard Numerous many-to-many conversations are taking place Phone better than IM when Many people participating passively and only one person speaking A more personal touch is required and nuances of voice make a difference Email vs IM vs Phone
  • 13. Strategy #2: The Challenge of Communicating in the Age of Speed
  • 14. Timeneedtocommunicate Degree/depthofunderstanding Greater context or richness Asynchronous Synchronous Digital Auditory Visual Solutions for Success 2013 www.emailtiger.com.au 2: Communicating in the Age of Speed Media richness framework (based on a theory by Daft & Lengel)
  • 15. How easy is it to be misunderstood? What is the impact if your message is misunderstood? If misunderstood, how quickly can it be rectified? 1: 2: 3: Three considerations:
  • 16. Strategy #3: What is Your Desired Outcome? Solutions for Success 2015 www.emailtiger.com.au
  • 17. Which is the most important element of an email? Question
  • 18. Action required: Response requested: Read only: FYI: 3: What is your desired outcome
  • 19. Use Drafts folder for subject lines
  • 20. Use Drafts folder for subject lines
  • 21. Set up 4 subject lines as draft emails Activity
  • 22. Greetings & Signatures Greetings • Dear • Hello • Hi Signatures 1. New messages 2. Replies See page 61
  • 23. Strategy #4: What Makes an Effective Subject Line? Solutions for Success 2015 www.emailtiger.com.au
  • 24. To To cc cc Use BCC only to control replies and safeguard privacy Action required: Response requested: Read only: FYI: Deadline When Due by Before Desired Outcome Timeframe Target 4: What makes an effective subject line?
  • 25. To cc 1: Desired outcome clearly stated (so the reader knows what’s expected of them 2: Timeframe specified 3: Clear, concise description of the subject Recipient placed in the TO box – an action is expected Recipient placed in the CC box – for their information only, no action or response expected 4: What makes an effective subject line?
  • 26. Addressing your message To CC BCC Reply All Forward See pages 64-65
  • 28. Sending attachments Some considerations 1. Send a document link or hyperlink whenever possible (instead of an attachment) 2. When sending more than 5 documents, attach a note explaining • number of documents, • reading order and • direct them to specific sections requiring their attention 3. When sending to smartphones (where attachments are hard to manage), copy and paste key information into body of email (ie: executive summary)
  • 29. How do you keep track of e-mails you need to follow up? Question
  • 30. Strategy #5: Automate Your Follow up Solutions for Success 2015 www.emailtiger.com.au
  • 31. 5: Automate your follow up
  • 32. 5: Automate your follow up
  • 33. 5: Automate your follow up
  • 34. 5: Automate your follow up
  • 35. 5: Automate your follow up Keeping track of follow ups Black if pending Red if overdue
  • 36. Set up ‘For Follow Up’ Search Folder Activity
  • 37. Strategy #6: Why Inverted Pyramid Structure Works Best Solutions for Success 2015 www.emailtiger.com.au
  • 38. Main Point Summary of your main point, request, recommendation or solutions Supporting details Background, reasons explanations, details Any next steps Concise close Sign off 6: Why INVERTED PYRAMID structure work best
  • 39. The F-shape A heatmap from eye-tracking study of websites. Areas viewed most are red, then yellow, then blue. Grey areas were not viewed at all. 6: Why INVERTED PYRAMID structure work best main point here
  • 40. Main Point Summary of your main point, request, recommendation or solutions Supporting details Background, reasons explanations, details Any next steps Concise close Sign off 6: Why INVERTED PYRAMID structure work best Best suits all the various personality & communication styles Driver, Director, Controller, Choleric Expressive, Intuiative, Sanguine Amiable, Realtor, Feeler, Phelgmatic Analyst, Thinker, Melancholic
  • 41. Inverted Pyramid examples 1. We looked over the research, talked to the employees, and checked the budget. We have decided to go ahead with the expansion. 2. We have decided to expand our operation. The research supports it. The employees are for it, and the budget will sustain it. Which sentence uses inverted pyramid structure?
  • 42. DATE: 11th May, 2015 TO: John Smith FROM: Fred Bloggs SUBJECT: Need for a Coordination Clerk The need for photocopying services is growing at this department. Copying requests from all the departments are sent to the Purchasing Department, because the photocopy machine is located here. However, we are the only area without an assigned control clerk. As a result of this, the copy-related accounting, reorder of paper, and repair calls are not coordinated. Because of the overall volume of work being handled by the Purchasing Division, and the increasing demand for this service, these functions can no longer be performed by a department of this size. It is essential that we add a coordination clerk to the Purchasing Division. Inverted Pyramid examples What should be changed in this email? Type your answer in the chat box
  • 43. The 5:30 Rule Give a 5 second overview of your message and then expand on it with a 30 second version Why INVERTED PYRAMID structure work best
  • 44. Why INVERTED PYRAMID structure work best Summaries before details Requests before reasons Solutions before explanations Recommendations before background info
  • 45. The A-B-C method Inverted Pyramid Structure Main Point Supporting details Close
  • 46. Find past sent emails and convert to Inverted Pyramid structure Activity
  • 47. Strategy #7: Why You Write an Email Backwards Solutions for Success 2015 www.emailtiger.com.au
  • 48. 7: Why You Should Write an E-mail Backwards 1: Edit message • Proof read • Spell check • Grammar check • Insert bullets points to break up text • Use Inverted Pyramid structure
  • 49. 2: Write subject line 1: Edit message 7: Why You Should Write an E-mail Backwards
  • 50. 3: Address message last 2: Write subject line 1: Edit message 7: Why You Should Write an E-mail Backwards
  • 51. The Science of Email Influence • Understanding Your reader • Interpreting the Real Message • Recognising Key Words & Language • Structuring Your Emails
  • 53. The 4 Communication Styles Visual Auditory Kinesthetic Digital
  • 54. The 4 Communication Styles Auditory Kinesthetic Digital Visual • Process/organize through vision: what they ‘see’ • Speak at fast pace • Memorise by seeing pictures • Less distracted by noise
  • 55. The Visual Communciator Visual word choices Visual phrases Clear View See Vision Show Appear Sight Picture Read Diagram Blind Horizon Illuminate Clarify Notice Highlight Glance Dim Imagine • We can look to the future • Paint a picture • Can you see my . . . ? • See you later • Let’s focus on the job • A sight for sore eyes • This is my vision • Let me make to crystal clear • Can you picture that? • This will shed some light on the issue Outlook Vanish Disappear Scan Reveal Gaze Glimpse Sight-see Expose Faced Observed Enlighten Vivid Bright Visualise Blurred Fuzzy Hindsight Preview
  • 56. The 4 Communication Styles Visual Kinesthetic Digital Auditory • Process/organize through sound: what they ‘hear’ • Speak at more deliberate pace • Absorb information by listening • Very sensitive to sound
  • 57. The Auditory Communciator Auditory word choices Auditory phrases Hear Tell Talk Speak Voice Sound Silence Announce Yell Roar Debate Discuss Conversation Translate Request Mention Gossip • Shall we discuss • Did you hear me • Sounds good to me • Hold your tongue • Loud and clear • In a manner of speaking • Let’s talk this over • Voice an opinion • That resonates with me • Listen to this • Keep an ear open Phrase Divulge Earful Listen Undertones Recite Tune Noisy Rumour Outspoken Remark Echo Proclaim Harmonise Call Shout Resonate Auditory word choices Auditory phrases
  • 58. The 4 Communication Styles Visual Auditory Digital Kinesthetic • Process/organize through sense: what they ‘touch/taste/smell/feel’ • Speak at a deliberate pace • Memorise by experiental activity • Transform input into feelings and sensations
  • 59. The Kinesthetic Communciator Kinesthetic word choices Kinesthetic phrases Feel Felt Grab Scrape Touch Hold Grasp Walk Stiff Soft Hard Smooth Strong Calm Handle Solid Pressure • My gut feeling • I grasp the idea now • I’m not following you • Get in touch with • Start from scratch • Come to grips with • It’s a pain in the neck • I’m getting a handle on it • I was touched • I sensed that • I had a feeling • That’s a solid idea • She’s cool, calm and collected • Explore the possibilities Sharp Dry Thick Tremble Warm Exciting Stress Stretch Slip Strain Concrete Anxious Sensitive Hurt Clumsy Contact Bearable
  • 60. The 4 Communication Styles Visual Auditory Kinesthetic Digital • Process/organize through what makes sense in their head’ • Speak in a monotone • Process information in their head • Can seem to lack emotion
  • 61. The Digital Communciator Digital word choices Digital phrases Feel Felt Grab Scrape Touch Hold Grasp Walk Stiff Soft Hard Smooth Strong Calm Handle Solid Pressure • I’ll think about it • It doesn’t make sense • Let me consider your proposal • Interpret the data • Calculate the outcome • I understand the problem • Where’s the logic • We need to factor in . . . • Review the facts • What’s the bottom line • Do a complete study • What are your thoughts? • Going round in my head Sharp Dry Thick Tremble Warm Exciting Stress Stretch Slip Strain Concrete Anxious Sensitive Hurt Clumsy Contact Bearable
  • 63. Affirmative Imperative Tentative Negative One of the most important tools for generating trust and rapport in email conversations is ‘mirroring’. Mirroring language to build rapport
  • 64. Affirmative Imperative Tentative Negative This is the process of identifying key words and language used by the sender and then using these in your response. Mirroring language to build rapport
  • 65. Mirroring language to build rapport Visual Rapport Visual mismatch Geoff: “From what I can see, that should work” Clare: “Looks good to me too” Jeff: “How does that proposal look to you?” Vera: “I feel it’s okay”
  • 66. Mirroring language to build rapport Auditory Rapport Auditory mismatch Jeff: “How does that proposal sound to you?” Vera: “It sounds great” Jeff: “How does that proposal sound to you?” Vera: “It feels about right”
  • 67. Mirroring language to build rapport Auditory Rapport Auditory mismatch Geoff: “That idea resonates with me” Clare: “I hear what you’re saying” Geoff: “I’m not sure you’ve heard everything” Clare: “I saw the whole presentation”
  • 68. Mirroring language to build rapport Kinesthetic Rapport Kinesthetic mismatch Brian: “How does that proposal feel to you?” Vera: “It is very solid” Brian: “How does that proposal feel to you?” Vera: “It looks fine”
  • 69. Mirroring language to build rapport Kinesthetic Rapport Kinesthetic mismatch Geoff: “Are you sure you have a handle on it” Clare: “Yes, I have a good feel for it” Geoff: “I’m not sure you’re in touch with recent events” Clare: “I can picture what’s been happening”
  • 70. Mirroring language to build rapport Digital Rapport Digital mismatch Geoff: “Are you sure you understand the scope of this project?” Clare: “Yes, I comprehend the details” Geoff: “Are you sure you understand the scope of this project?” Clare: “Yes, I’ve got a good feel for it”
  • 71. Mirroring language to build rapport Digital Rapport Digital mismatch Jeff: “What do you think of the proposal” Vera: “I think it’s excellent” Jeff: “What do you think of the proposal” Vera: “It sounds good”
  • 72. Strategy #3: Recognising Tone and Key Words/Language
  • 73. Identifying The Tone of an Email Affirmative Imperative Tentative Negative
  • 74. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Affirmative
  • 75. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Can, allow, decide, want, choose, desire, opportunity, commitment
  • 76. Affirmative example Jack, It is my desire to implement the program. We feel it will benefit our sales team. I want to get started as soon as you can roll it out. Regards Judy
  • 77. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Affirmative Imperative
  • 78. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Can, permit, decide, want, choose, desire, opportunity, commitment Must, need, should, ought, supposed, got to, have to, it’s time, necessary
  • 79. Imperative example Geoff, We have to get the project out today. It must be worked on until it is fully complete. I will call you by the end of the day to check this has been done. Regards, Bruce
  • 80. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Affirmative Imperative Tentative Negative
  • 81. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Can, permit, decide, want, choose, desire, opportunity, commitment Must, need, should, ought, supposed, got to, have to, it’s time, necessary Maybe, probably, deserve, wish, may, might, could, prefer, had better Can’t, doesn’t, won’t, impossible, unable, problem, no intention, choose not to
  • 82. Negative example Vanessa, The schedule does not allow us to make use of your suggestion. Therefore, I can’t recommend that we move forward with this idea. Regards, Karen
  • 83. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Affirmative Imperative Tentative
  • 84. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Can, permit, decide, want, choose, desire, opportunity, commitment Must, need, should, ought, supposed, got to, have to, it’s time, necessary Maybe, probably, deserve, wish, may, might, could, prefer, had better
  • 85. Identifying The Tone of an Email Affirmative Imperative Tentative Negative Can, permit, decide, want, choose, desire, opportunity, commitment Must, need, should, ought, supposed, got to, have to, it’s time, necessary Maybe, probably, deserve, wish, may, might, could, prefer, had better
  • 86. Tentative example Tim, I welcome for your invitation to the exhibition. I might be able to make it - sounds like it could be an interesting event. Thanks, John
  • 87. When Tone is: Affirmative Imperative Tentative Negative Affirmative Imperative Tentative Negative  understanding  agreement  rapport
  • 88. When tone is: Affirmative Imperative Tentative Negative Affirmative Imperative Tentative Negative use invitational phrases to ‘open up’ the communication
  • 90. Invitational phrases  help to change tone  allow your message to be received without resistance  pressure give people the feeling of having a choice Using Invitational Phrases
  • 91. I invite you to consider . . . Can I suggest that . . . What if we were to . . . Would it be a good idea to . . . Is it possible to . . . How about we . . . If you could choose . . . Using Invitational Phrases
  • 92. Strategy #7: Recognising Key Words and Language
  • 93. “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion” Dale Carnegie Creating agreement via Email
  • 94. 68% of customers leave because of what they perceive as indifference - they feel; • unappreciated • unimportant • taken-for-granted Creating agreement via Email
  • 95. People sub-consciously choose words they have a connection to or are comfortable with By mirroring their key words (or Backtracking) you build a subconscious connection that helps to build trust Backtracking is not the same as paraphrasing, which is repeating their message in your words, rather than theirs Recognising key words & language
  • 96. Recognising key words & phrases Greg, It seems clear to me that the project needs a team behind it who have a vision. We can’t move forward without this. Please focus on these 3 priorities; 1. Customer service 2. Reduced costs 3. Staff training Yours truly, George Sinclair
  • 97. Use Backtracking in your response George, Thanks for making things clear concerning your vision for the project. I can help the team move forward with all three of those priorities - customer service, reduced costs and staff training. I will call you on Thursday to discuss my thoughts on our first step. Thanks, Greg Johnson
  • 98. Recognising key words & phrases John, It’s been very frustrating dealing with your customer service team and I’m not satisfied with the answers they been giving. I thought that your customer service would provide great support to the product I bought from you and that you would be there to help me when needed. Yours truly, Jenny Smith
  • 99. Dear Jenny, I appreciate you making contact about this - my apologies for the frustration you have felt. I can assure you that we are committed to support you with all the help you require. I will investigate the matter personally and make sure that our future responses meet your satisfaction.. Thanks again for bringing this to my attention. John Smith Use Backtracking in your response
  • 100. “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion” Dale Carnegie Creating agreement via email
  • 101. 68% of customers leave because of what they perceive as indifference - they feel; • unappreciated • unimportant • taken-for-granted Creating agreement via email
  • 102. Creating agreement via email “Always start the conversation by saying something they can agree with.” Graham Richardson The Australian – 23 May 2014
  • 103. Creating agreement via email “Our conversations either create trust and rapport or destroy it”
  • 104. The Speed of Trust Stephen Covey Jnr TRUST COST SPEED •High •Low •High When trust is HIGH, communications are easy, fast, effective and cheap
  • 105. •Low TRUST •High COST •Low SPEED The Speed of Trust Stephen Covey Jnr When trust is LOW, communications are challenging, slow, ineffective and expensive
  • 106. Recognising Incongruent Language Words that cause a ‘disconnect’ and that break trust and rapport
  • 107. But “Your hair looks nice but it’s really short now” Recognising Incongruent Language
  • 108. But “Thanks for filling in the application but . . . ” Recognising Incongruent Language
  • 109. However “This is a great opportunity, however your service is new and unproven” Recognising Incongruent Language
  • 110. Yet “Your proposal seems well thought out, yet . . . ” Recognising Incongruent Language
  • 111. Incongruent words are used to; • mask • smooth over • soften but cause;  imprecision  decreased rapport  growing mistrust The COST of Incongruent Language
  • 112. How to have your views understood “Tact is the art of making a point without making an enemy”
  • 113. The Agreement Framework 1 Neutralise I appreciate your . . . I respect your . . . I agree that you . . . I can see that you . . . 2 Calm views sayings feeling thoughts 3 Control and and and and
  • 114. The Agreement Framework When emotions run high, we can use the agreement framework to break through and overcome conflict
  • 115. How to have your views understood A simple word that makes all the difference And  Allows validity to both points of view  Allows discussion rather than argument  Allows your view to be heard rather than resisted
  • 116. How to have your views understood “Jenny, that report looks good and we require it by Friday” And
  • 117. How to have your views understood “Your proposal is great John and let’s add some more data” And
  • 118. How to have your views understood “Ben, your sales results are on track and we need further improvement next month” And
  • 119. Jack: I think your choice of product is wrong Ben: I appreciate your opinion and I see a different opportunity The Agreement Framework Jack: But they’re just not the right company Ben: I respect your position and I feel they are the right fit Jack: It’s going to break down Ben: I agree that from your perspective it could break down and I believe the company and product are solid Jack: Ok, I can see you’re very sure of them
  • 121. Main Point Summary of your main point, request, recommendation or solutions Supporting details Background, reasons explanations, details Any next steps Concise close Sign off Why INVERTED PYRAMID structure work best
  • 122. Diamond Sequence Preliminary Information Background, reasoning explanations, history Main Point of refusal, request, summary of current situation, conclusion Supportive points, alternatives, options contingencies, Restate desired action Intro preliminary info, history, background, reasoning, explanation Main Point of refusal, request, summary of current situation, conclusion Supporting points, contingencies, alternatives, options Restate the desired action conclusion or outcome
  • 123. Diamond Sequence Preliminary Information Background, reasoning explanations, history Main Point of refusal, request, summary of current situation, conclusion Supportive points, alternatives, options contingencies, Restate desired action Use this method if you have to; • say "no" to a request • need to ask for something that the reader doesn't want to give • must catch the reader up on the history of a situation.
  • 124. Writing Concisely Jack: But they’re just not the right company Ben: I respect your position and I feel they are the right fit Jack: It’s going to break down Ben: I agree that from your perspective it could break down and I believe the company and product are solid Jack: Ok, I can see you’re very sure of them Shorten paragraphs • Paragraphs no more than five or six lines long • The longer your message, the harder to read and comprehend quickly. • Short blocks of text are easier to read • Good discipline for streamlining and focussing your thoughts.
  • 125. Writing Concisely Jack: But they’re just not the right company Ben: I respect your position and I feel they are the right fit Jack: It’s going to break down Ben: I agree that from your perspective it could break down and I believe the company and product are solid Jack: Ok, I can see you’re very sure of them Shorten paragraphs Streamline sentences • Strip every sentence to its core, essential components • Divide long sentences into two sentences • Omit or change unnecessary words or phrases • Rearrange sections • Convert every passive sentence into an active one
  • 126. Writing Concisely Jack: But they’re just not the right company Ben: I respect your position and I feel they are the right fit Jack: It’s going to break down Ben: I agree that from your perspective it could break down and I believe the company and product are solid Jack: Ok, I can see you’re very sure of them Shorten paragraphs Streamline sentences Reduce number of words • Eliminate every word that serves no purpose • Abbreviate every long word that could be a short word • Use short, direct, action-oriented words
  • 128. Streamlining exercise A. You have asked the question as to what our fees would be. B. You asked about our fees. Which sentence is more effective?
  • 129. Streamlining exercise Which sentence is more effective? A. If the computers arrive without any identification as to whom they belong, it can involve quite a bit of time in tracking them down. B. Tracking down computers that are not properly identified can be time consuming
  • 130. Streamlining exercise Choose a shorter word 1. a great number of many 2. arrive at an approximation approximate 3. at this point in time now 4. come to a realization realise 5. demonstrate a preference prefer 6. despite the fact that despite 7. due to the fact that because 8. since the time when since 9. take under consideration consider 10. until such time as till 11. with the exception of except 12. would appear that seem
  • 131. Using Active vs Passive Voice I have been alerted that our company . . . To ensure we understand the ISO 9000, managers should send a copy of the guidelines for all staff to sign and return We aim to ensure all users have enough turnaround time Teachers will select the Safety Patrol representatives based on citizenship and academic performance We have improved our quality 1 2 3 4 5
  • 133. What can you do next? www.emailtiger.com.au Steuart G. Snooks Email Strategist & Expert Conference presentations E-mail audits/surveys Consulting & advice Keynote speaking Research papers Workshops Blog posts Audio CDs Webinars Seminars Coaching E-books Articles Ideas Tips