E-mail Marketing Assignment
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This document outlines an email marketing assignment that includes creating a database of audience members, developing landing pages to test emails, and profiling 4 potential buyer personas. Each persona includes personal background details, business background, lifestyle, challenges, and how their information was obtained from Facebook and LinkedIn. The assignment concludes by thanking the recipient and requesting feedback.
E-mail Marketing Assignment
- 1. E-MAIL MARKETING ASSIGNMENT FROM - SAHIL SEHGAL
- 4. DATA BASE OF AUDIENCE TO SEND EMAIL
- 7. LANDING PAGE
- 9. LANDING PAGE
- 11. LANDING PAGE
- 12. TEST E-MAIL
- 16. PERSONAL BACKGROUND NAME- Simran Sharma AGE-24 Single Live,In Chandigarh India BUSINESS BACKGROUND She is working in MNC Apart from that she is tutor. LIFESTYLE She is financially stable and she believes in simple lifestyle HER CHALLENGE/PAIN POINTS Her expenses are high as she lives in metro city, she has car loan which she bought approx half an year ago. FROM WHERE I GET THIS INFORMATION Through Facebook,Linkedinn BUYER'S PERSONA
- 17. PERSONAL BACKGROUND NAME- Ankita Khanna AGE- 30 Single Live,In Mumbai India BUSINESS BACKGROUND She is working in Government Sector Apart from that she has small Business. LIFESTYLE She is not financially stable and she invested her all savings in her small business. HER CHALLENGE/PAIN POINTS Her expenses are high as she lives in metro city, she has house loan and she is also taking care of her old parents alone. FROM WHERE I GET THIS INFORMATION Through Facebook,Linkedinn
- 18. PERSONAL BACKGROUND NAME- Garima Mathur AGE- 40 Married She has one child Live,In Banglore India BUSINESS BACKGROUND She is working in private firm Apart from that her husband has its own business LIFESTYLE She is financially stable and she always invest her 25% household income in mutual funds and stocks. HER CHALLENGE/PAIN POINTS Her expenses are high as she lives in metro city, she has house loan and car loan. Even her husband has some personal loan too. FROM WHERE I GET THIS INFORMATION Through Facebook,Linkedinn
- 19. PERSONAL BACKGROUND NAME- Somya Kohli AGE- 48 Married She has two children Live,In Gujrat India BUSINESS BACKGROUND She is working MNC Apart from that her husband also works in USA based MNC LIFESTYLE She is financially stable and she always invest her 35% household income in Real estate and mutual funds. HER CHALLENGE/PAIN POINTS Her expenses are normal as she lives in surat city, she has house loan and car loan. Even her husband has some personal loan too. she is also taking care of her old parents. FROM WHERE I GET THIS INFORMATION Through Facebook,Linkedinn