Web Analytics : Google Merchandise Store - Google Analytics
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The document outlines a web analytics assignment focusing on audience acquisition behavior and conversion metrics for both desktop and mobile users. It highlights key insights such as top active pages, traffic sources, and user demographics, suggesting optimization for a specific landing page due to a high bounce rate. The recommendation includes enhancing SEO and pursuing SEM strategies to improve growth and target women aged 25-30 for digital marketing efforts.
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Web Analytics : Google Merchandise Store - Google Analytics
- 1. WEB ANALYTICS ASSIGNMENT FROM - SAHIL SEHGAL
- 2. DEMO ACCOUNT OF GMS
- 3. REAL TIME
- 4. AUDIENCE
- 5. ACQUISITION
- 6. BEHAVIOUR
- 7. CONVERSIONS
- 8. DESKTOP AND MOBILE USERS REAL TIME REPORTS
- 9. TOP ACTIVE PAGES AND PERCENTAGE OF USERS
- 10. LOCATIONS WHERE GMC RECEIVES HIGH TRAFFIC
- 12. DEMOGRAPHICS
- 13. INTERESTS
- 14. NO.OF PEOPLE USING CHROME,SAFARI ETC
- 15. ACQUISITION CHANNELS DRIVING THE HIGHEST VOLUME OF TRAFFIC
- 16. BEHAVIOUR LANDING PAGES HAS HIGHEST NO. OF SESSIONS
- 18. OPTIMISATION THEY SHOULD OPTIMISE THIS LANDING PAGE DUE TO HIGH BOUNCE RATE
- 19. ALREADY IT SEEMS THEIR SEO IS GOOD BECAUSE OF REVENUE SHOWN IN ORGANIC SEARCH, THEY SHOULD GO FOR SEM FOR BETTER GROWTH AND MAXIMIZE CONVERSIONS.
- 20. THEY SHOULD FOCUS ON WOMEN WITH AGE OF 25 - 30 WITH DIGITAL MARKETING