Sem live project
- 1. Module 7 SEM: Live Project SEM & Display Name : AMAN BANDHU Student id: 1109147
- 2. Q1. *Campaign Problem Statement : Run two types of campaign Search and Display to drive traffic on my blog . *Budget Provided : Search campaign – 500 Display campaign – 1200 * Campaign Objective - To get quality traffic on my blog. * Blog - Blogforcricketlover * Blog’s Link – http:// www.blogforcricketlover.in
- 3. Q2. cricket websites cricket blogs cricket sites list top 10 cricket websites top 10 cricket blogs sports news top cricket blogs best cricket blogs best blogs related to cricket top cricket blogs of 2020 Sports updates news related to cricket best cricket blogs of 2020 top 10 websites related to cricket blogs cricket most popular sports blogs indian cricket blogs top cricket websites blogs related to indian cricket cricket blogger List of keywords Match type : Broad Match
- 4. Q2. Reasons 1. Relevance: I chose 20 keywords with the help of keyword planner. I found these keywords relevant to my blog. My blog is based on cricket and these keywords are related to cricket. 2. Search volume: I chose these keywords after seeing the search volume of each keywords. 3. Expected clicks. I chose these keywords after seeing the expected clicks. It means how many clicks I can get in a day if I choose these keywords. 4. Biddding Price.- I didn’t include those keywords whose bidding price is higher than the default bid i.e. 10. I chose only those keywords whose bidding price is upto 10.
- 5. Q3. 1 ) Add negative keywords. 2) Use those keywords which are relevant to ad.
- 6. Q4.
- 7. Q4. AD COPY-1 AD COPY-2
- 8. Q5.
- 9. Q6. CRICKET CRICKET NEWS LATEST CRICKET *REASONS 1. RELEVANCE- All three keywords that I have choosen are relevant and contextual to my blog. With the help of keyword planner I choose these three keywords. I choose these keywords after seeing their relevance score . 2. Estimated impression – I choose these keywords after seeing the estimated impressions. It means how many impression my ad can get if I use these keywords.
- 10. Q7.
- 11. Q7
- 12. Q8.
- 13. Q9.
- 14. Q10. 1. Target those locations where ad can get more clicks means choosing specific location rather than selecting whole country. 2. Choose the correct schedule to run ad. Ad can get more clicks if they run on right time.
- 15. Q11 1.Espncricinfo.com – My blog is related to cricket and espncricinfo.com is best cricket website . I think this is the best website where I can run my display ad of my blog. 2.www.dream11.com- Nowadays people loves to play fantasy cricket. Dream 11 is a platform where people can make money by creating their own cricket team . My ad is likely to be seen by more people If I run ad of my blog on dream 11 website or on its mobile app, Afterall my blog is related to cricket and the presence of cricket fans are likely to be higher on its website. 3.hotstar.com – Hotstar is an online platform where people watchs live cricket , cricket videos , even highlights. Due to large number of subscribers I would to like show my display ad of my blog on hotstar. I think their subscribers are mostly cricket lovers which is why they telecast live cricket matches and my ad is likely to get more clicks by cricket lovers .
- 16. Q12. 1.The blog that I have chosen for the assignment is –www.blogforcricketlover.in. *Objective- To drive traffic on my blog 2.Target audience- My target audience of my blog were on awarenesss stage. I wanted to make them aware of my blog through ad. • Search ad - I targeted my audience using keywords with the help of keyword planner, keeping in my mind keywords related to my blog. • Display ad- I target those audience who have interest in cricket because my blog is related to cricket. With the help of content targeting I showed my ad where on those webpages,apps where content related to cricket found. 3.Location Targeting • Search Ad – PAN INDIA • DISPLAY AD- PAN INDIA
- 17. Q12. 4.AD STRUCTURE : As per guidelines mentioned in the project. *Search Ad- 1.Ad group-1 2.No.of Ads- 2 3.Daily budget- 100 inr 4. Max Cpc- 10 rupee 5.Bid strategy- Manual CPC *Display ad 1. Ad group- 1 2. No.of Ads- 1 3. Daily budget -240 INR 4. MAX CPC – 50 Rupee 5. Bid strategy – Manual CPC 5. AD COPY • SEARCH AD- Headlines , Descriptions , final url. • DisplayAd- long headlines, headlines, Descriptions, singleimage, website’s logo, Business name, CTA- Visit site, final url.