Email Marketing Metrics Example
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The document outlines the success of email marketing initiatives, including the execution of approximately 305 campaigns and substantial cost savings of about $1 million per year from vendor replacements. It highlights the establishment of analytics reporting to enhance processes in campaign management, segmentation, and data quality. Additionally, it notes the inclusion of the EMEA region in these email marketing efforts.
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Email Marketing Metrics Example
- 1. Email Marketing Summary Slide Interacted w/ contacts/accounts (above). Ran ~305 Email Mkt. Camps., ~239 in eBiz Replaced external vendors and rolled Out Siebel Email Marketing saving company ~$1M/Year Established Analytics Reporting to Drive Improvements Improvements in all process areas: Campaign Mgt., Segmentation, DQ Brought EMEA onto Email Marketing