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Email Metrics That Matter Barcamp Dec07

Béate Vervaecke, profile picture
Béate Vervaecke

This document discusses key email metrics including conversion rates, clickthrough rates, delivery and bounce rates, and open rates. It explains how to measure each metric and provides benchmark values. Recommendations are given for improving poor metric performance such as ensuring relevant email content and lists, and properly tagging email links for tracking.

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Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07
Email Metrics That Matter Barcamp Dec07

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