Email Reputation
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Your email reputation is essential to establish and maintain. You need to have an "A" rating with a score over 90 on scales like SenderScore. Authenticate your email IP address by publishing SPF, SenderID, DKIM, and possibly separate transactional and promotional emails. Pay attention to complaints and adjust campaigns accordingly. Stay off blacklists by regularly scanning IPs and domains. Only send emails to subscribers who have opted in for that specific type of email.
Email Reputation
- 1. "REPUTATIONIS EVERYTHING" As the saying goes, "In business... reputation is everything". Well this holds true when it comes to email deliverability. Your reputation is key and it's essential to establish - and maintain - a good email reputation. #1 EMAIL REPUTATION
- 2. Know your "scores" A Need to have an "A" rating (Over 90 with SenderScore.org, for example)
- 3. In email, oneof the more popular scoring "agencies"is your "SenderScore". The scores are basedon a scaleof 0 to 100,where 0 is the worst and 100is thebest. Your goal is to have an "A rating" email score, which is over 90.
- 4. Authenticate your Email IP Address BPublish SPF records (sender policy framework) along with SenderID, Domainkeys and DKIM (domain keys identified mail). You may also wish to separate promotional, newsletter, and transactional communication.
- 6. Sender ID
- 8. control complaints C It's importantto pay attentionto complaints and adjust your campaigns, sendingpatterns, and communicationstyle accordingly.
- 9. avoid Blacklists DStay off blacklists at all costs. There are a number of email blackslist that can impact your deliverability, so you want to scan your IP address(es) regularly and ensure they are not winding up on any lists. NOTE: You want to avoid blacklists for both your IPs and YOUR domains.
- 10. only send permission basedemail E Send subscribers only what they've "opted in" for! It's enticing when someone signs up for your 10-part auto responder educational series to automatically "dump" them into your promotional list, but if they didn't sign up for those types of emails, it's technically not permission for you to send them.
- 11. only send permission basedemail E
- 12. To download the complete guide and get access to helpful tools and recommended resources that will help you improve your email deliverability, visit www.EmailDelivered.com