email-automation
- 1. Email Automation: Make Emails Intelligent
- 2. What is Email Automation? Right email at the right time Dynamic content Personalization
- 3. Benefits of Email Automation Keep in touch Re-engage dormant leads Share hints and tips Save time
- 4. Email Automation Statistics #1. A personalized subject line increases email engagement by 22% #2. Lead nurturing and nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. #3. Event-triggered marketing can potentially save 80% of your direct mail budget. #4. Research estimates there is a 15% savings on creative production with marketing automation. #5. By 2020, customers will manage 85% of their relationships without talking to a human. Sources: B2Bmarketing, The Annuitas Group, Gartner Research, Fathomdelivers, Econsultancy, Pardot
- 5. Email Automation Programs • Trigger Emails o Event-based triggers o Click-based triggers o Time-based triggers • Follow-up Emails o Welcome emails / On-boarding o Cart abandonment o First successful activity o Expiry reminder o Relevant information o Miss you
- 6. Email Automation Examples Event-based Email Triggers Integrated with SMS Marketing
- 7. Email and SMS Integration
- 8. Email and SMS Integration…contd
- 9. Email and SMS Integration…contd
- 10. Email and SMS Integration…contd
- 11. Email and SMS Integration…contd
- 12. Email and SMS Integration…contd
- 13. Email Automation Examples Click-based Triggers
- 18. Welcome Email
- 19. Cart Abandonment
- 20. Dynamic Content
- 21. Relevant Content
- 22. Follow-up for Membership Expiry
- 23. Miss You
- 24. Tips To Prioritize Your Automated Emails
- 25. As suggested by Loren McDonald, VP, Industry Relations Tips To Prioritize Your Automated Emails Tip #1: Figure out your key business drivers
- 26. As suggested by Loren McDonald, VP, Industry Relations Tips To Prioritize Your Automated Emails Tip #2: Evaluate ROI vs LOE
- 27. As suggested by Loren McDonald, VP, Industry Relations Tips To Prioritize Your Automated Emails Tip #3: Crawl, Walk and Run
- 28. Juvlon and Email Automation Juvlon APIs integrate with your CRM • Click-based triggers • Event-based triggers • Time-based triggers
- 29. Summary #1. Sending the right email at the right time with dynamic content and with proper personalization is Email Automation #2. Email Automation helps in keeping in touch with prospects, re-engaging dormant leads, distributing helpful hints and tips, and reaching back out to prospects lost to a competitor. And saves time. #3. Identify your business drivers to get started with Email Automation, evaluate ROI Vs. LOE to plan your Email Automation and start with simple automation programs. #4. Juvlon APIs integrate with your CRM #5. Juvlon supports Click-based triggers, Event-based triggers and Time- based triggers