A Beginner’s Guide to Successful Email Mailing In 2021
Download as PPTX, PDF0 likes23 views
The document serves as a beginner's guide to email marketing, highlighting its affordability, measurability, and effectiveness in connecting with customers. It discusses the history of email, its importance for customer retention, and the various types of email strategies that can enhance engagement. Practical steps for starting an email marketing campaign, such as selecting software and maintaining a growing email list, are also outlined.
A Beginner’s Guide to Successful Email Mailing In 2021
- 1. A BEGINNER’S GUIDE TO SUCCESSFUL EMAIL MAILING IN 2021
- 3. Email Marketing is a brilliant digital marketing strategy to connect with potential customers. With some marketing automation efforts, a business can take full advantage of email mailing for growing their business. 01 02
- 5. DID YOU KNOW? The concept of Email was introduced in the 19th century when Ray Tomlinson sent the first-ever email. His message contained a string of numbers and letters only but this being a new way of interaction. 01 02 If we know about @ symbol today, credit goes to Tomlinson only. Now, it has become extremely important for everyone to have an email account. 01 02
- 7. This technique of digital marketing is quite affordable for reaching a wider number of people Email marketing is easily measurable. There are certain email marketing tools to track the performance of your email marketing campaign. 01 02 Well-curated emails will drive higher conversion rates on mobile too because 54% of all emails are opened on a mobile device according to the Litmus statistics. As per the Hubspot research data, 73% of millennials choose email for business communication. 01 02 Besides, 78% of marketers have experienced growth in email engagement in the past 12 months. It lets you send personalized and tailored messages depending on the customer’s actions. 01 02 Brands that share email daily in high volumes can try ESP for collecting the recipient’s info and understanding their behavior. 80% of business professionals think that email marketing enhances customer retention. 01 02
- 9. This technique of digital marketing is quite affordable for reaching a wider number of people Email marketing is easily measurable. There are certain email marketing tools to track the performance of your email marketing campaign. 01 02 Well-curated emails will drive higher conversion rates on mobile too because 54% of all emails are opened on a mobile device according to the Litmus statistics. As per the Hubspot research data, 73% of millennials choose email for business communication. 01 02 Besides, 78% of marketers have experienced growth in email engagement in the past 12 months. It lets you send personalized and tailored messages depending on the customer’s actions. 01 02 Brands that share email daily in high volumes can try ESP for collecting the recipient’s info and understanding their behavior. 80% of business professionals think that email marketing enhances customer retention. 01 02
- 10. TYPES OF EMAIL MAILING Promotional 01 02 Informational
- 12. Conversion is the first purpose that email marketing serves. Email mailing a discount or special offer or abandoned cart email will drive more sales with a higher conversion rate. 02 I have already talked about its scalability and thus it spread brand awareness in a very short time 01 Customer loyalty comes first to my mind when I talk about email automation. 02
- 13. Starting Your first Email Marketing Campaign
- 14. Select Email Mailing Software 01 Keep up the growth of Email List 02 Set a Welcome Email for New Subscribers 03
- 15. TO READ MORE, VISIT OUR BLOG Blog URL- https://www.toolforbusiness.com/email-mailing/ Tool for Business offers every information about automation tools which can make your business automate that ultimately helps you improve productivity at less time ABOUT TOOL FOR BUSINESS