E:\Markma 10 Questions
Download as PPTX, PDF0 likes255 views
The document contains multiple choice questions testing knowledge of marketing concepts and frameworks. The questions cover topics such as the three V's approach to marketing, levels of a marketing plan, Porter's generic strategies, Ansoff's product market expansion grid, and product orientation vs market orientation. One question asks to identify which option does not belong or is incorrect within each question context.
E:\Markma 10 Questions
- 1. ____One of this does not belong to The Three V’s Approach to Marketing__________________________Define the Value PropositionDefine the Value SegmentDefine the Value AddsDefine the Value Network
- 2. ___Below are Core business Processes or Levels of a Marketing Plan?_______________________________Marketing sensing processNew Offering realization processCustomer acquisition processCustomer relationship management processFulfillment management process
- 3. _____Two levels of Marketing plan that you cant do without?_______________________________StrategicTacticalFeasible
- 4. _____Major competitive Spheres does not include?_______________________________IndustryGeographicalVertical ChannelsMarket SegmentsCompetenceProductsMarket share
- 5. ______In the Dimensions that define a business which one is on top?_______________________________Customer needsTechnologyCustomer groups
- 6. ______In Porters Generic Strategies which occupies the biggest space?_______________________________Overall cost leadershipDifferentiationFocus
- 7. ______Which is not a category of Marketing Alliances?_____________________________Product service alliancePromotional alliancesLogistic alliancesPricing collaborationsMarketing plan
- 8. _____Which does not belong to Ansoff’s product market expansion grid____________________________Current products-current marketsNew products –new marketsCustomer groups-customer needs
- 9. _____One of this is not a marketing plan content?_______________________________Executive summaryTable of contentsSituation analysisMarketing strategyFinancial projectionsImplementation controlsLogistics
- 10. _____Product orientation VS Market orientation, which is a product orientation?__________________________CompanyProductMarket