5 questions concepts and answers downloadable template output 2 2013
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This document provides instructions for students in a marketing management class to complete Output 2 of an assignment on their top 5 learning questions from each chapter. Students are to take their Output 1, create at least 5 sets of a question, the original concept slide, an improved concept slide applying 21 presentation tips, and the answer. They should save the file in the shared Dropbox folder using a specified naming convention and not post it to Slideshare, as it is for class use only. A sample output is shown to demonstrate the 4-part sequence required for each question. Students are reminded to make at least 4 more full sets following this example.
5 questions concepts and answers downloadable template output 2 2013
- 1. Downloadable Template for Output 2 For Top 5 Learning Questions Assignment For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria
- 2. Professor’s Note This is an example of Output 2 for this Assignment. How to do it? 1. Use Output 1 2. Create at least 5 sets of the following series: (question, original concept, improved slide, answer) 3. Name the new file as follows: Format for Filename of Output 2: C Ch xx, Ch name, Student name Sample for renamed Ch 2 done by Bong De Ungria C Ch2 Developing Marketing Strategies and Plans, Bong De Ungria Save the file with the correct file name in the shared Dropbox folder named “ Prof. Bong De Ungria’s Hypermarketing Class” Don’t post the file on Slideshare. This is for class use only.
- 3. Professor’s Note on Output 2 The 4 slides that follow are the required output from the students for 1 concept 1. Question with 5 choices 2. Concept (use the original Kotler slide) 3. Concept (modify the slide using 21 steps to effective presentation as guide) 4. Answer (still showing 5 choices) Remember: Minimum of 5 sets of questions per chapter for each student
- 4. Remember! Do! 1. Use this powerpoint template. 2. Save in Dropbox folder using the filename format described in the guide. 3. Email file to vcoach.serves@gmail.com 4. Follow this 4 component sequence for each of the top 5 questions: (Question, Original Concept Slide, Modified Concept Slide, Answer) 5. The following slides show a sample output for 1 question. 4
- 5. Ch 2 Developing Marketing Strategies and Plans Sample of Output 2 Bong De Ungria Feb. 2013
- 6. 1. Growth using new products to new markets is called a/an __________ strategy a. Expansion b. Globalization c. New Product and Market development d. Diversification e. Integration
- 7. Original slide from Kotler Ch.2 Developing Strategies and Plans
- 8. How to Increase Sales? 4 Growth Strategies using Products & Markets Ansoff’s Product Market Expansion Grid Current Markets New Markets Current Products Market Penetration Market Development New Products Product Development Diversification Hyper2 student- You can really excel by applying the 21 secrets to effective presentation to the original Kotler concept slide. This is an example.
- 9. 1. Growth using new products to new markets is called a/an __________ strategy a. Expansion b. Globalization c. New Product and Market development d. Diversification e. Integration
- 10. Remember! Make sure that you make at least 4 more sets of this series!
- 11. Downloadable Template for Output 2 For Top 5 Learning Questions Assignment For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria