Business Presentations using SOSTAC Spader and Get To By Models
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This document discusses different models for business presentations: SPADER, SOSTAC, and Get-To-By. SPADER is a 6-step process for communicating that includes situation analysis, problem definition, alternative solutions, decision, execution, and review. SOSTAC follows a similar 6 steps of situation analysis, objective, strategy, tactics, action, and control. Get-To-By focuses on defining the target audience, desired action, and strategy to achieve it. The models provide frameworks to structure presentations to achieve desired outcomes and actions.
Business Presentations using SOSTAC Spader and Get To By Models
- 1. www.josephdeungria.com BUSINESS Presentations using SPADER SOSTAC Get-To-By Models Prof. Bong De Ungria Ateneo Graduate School of Business
- 2. www.josephdeungria.com 1. Z: Get Action Desired 2. Y: No Wasted Effort 3. X: Choose between 2 models 4. SPADER by Prof. Frank Roa, Ateneo (1994) 5. SOSTAC by PR Smith (2012) 6. Get-To-By Strategy by Jonathan Joson (2017) Outline Business Models Help You Get Action You Want
- 3. www.josephdeungria.com Z: (Outcome) Communication that Produces Action What do you want to achieve? Approval of your Recommendation? Good Grade? More Budget?
- 4. www.josephdeungria.com Y: (Why) No Wasted Effort Communication without Action Is Useless!
- 5. www.josephdeungria.com X: How? Choose between 3 Models
- 6. www.josephdeungria.com How and Why Models? Models, paradigms, systems • Directions - Traffic Provides order, reference points • for quick VALID decisions • common USEFUL understanding • BUT, know limitations
- 7. www.josephdeungria.com 95%* of all Infomercials follow the SPADER approach to communicating *estimate by Vcoach Bong De Ungria
- 8. www.josephdeungria.com SPADER is a 6 step process 1. Situationer 2. Problem Definition 3. Alternative Solutions 4. Decision 5. Execution 6. Review
- 9. www.josephdeungria.com SPADER SITUATIONER summarizes current 1. What happened/ What is happening 2. Key facts (stated) 3. Possible insights (unstated) 4. Related to possible problem
- 10. www.josephdeungria.com SPADER Solve the right PROBLEM! What question (problem) If answered Also solves the other problems?
- 11. www.josephdeungria.com SPADER ALTERNATIVE Solutions must be realistic! Possible, realistic answers to the root cause problem Should make sense Must be implementable Evaluate the feasibility
- 12. www.josephdeungria.com SPADER Decide! (or recommend) Consider the benefits & cost of each alternative solution Status Quo Or Move to a new direction
- 13. www.josephdeungria.com SPADER EXECUTION is critical Efficient, Effective Use of Resources Indicate timing, budget, people, control mechanisms Plan Do Review
- 14. www.josephdeungria.com SPADER REVIEW vs objective! Evaluate If needed, do Plan B or C
- 16. www.josephdeungria.com SPADER vs SOSTAC Situationer Problem Definition Alternative Solutions Decision Execution Review Situation Analysis Objective Strategy Tactics Action Control
- 21. www.josephdeungria.com Strategy is getting from Point A to B 1. Get (who) 1. To (do what) 2. By (us doing this)… Get-To-By Strategy from Jonathan Joson’s talk to Ateneo Graduate School of Business last August 2017)
- 22. www.josephdeungria.com Strategy is getting from P0 to P50 million revenue daily 1. Get (taxi riders with smartphones and who don’t want(or cant) drive a car to get to where they need to go 2. To (watch the video, download Uber app then book their next ride using Uber) 3. By (putting Uber story videos on youtube)… Get-To-By Strategy Example: Bong’s Example for Uber
- 23. www.josephdeungria.com 1. Z: Get Action Desired 2. Y: No Wasted Effort 3. X: Choose between 2 models 4. SPADER by Prof. Frank Roa, Ateneo (1994) 5. SOSTAC by PR Smith (2012) 6. Get-To-By Strategy by Jonathan Joson (2017) Summary Business Models Help You Get Action You Want
- 24. www.josephdeungria.com BUSINESS Presentations using SPADER SOSTAC Get-To-By Models Prof. Bong De Ungria Ateneo Graduate School of Business