Template for Problem Solving Marketing Plan

The document provides a template for a marketing plan, outlining 11 sections to address: 1) Profile the typical customer Primo or Pauline, 2) Identify Primo's problem/pain, 3) Present choices to solve the problem, 4) Propose a unique selling proposition, 5) Plot competitive positioning maps, 6) Describe the potential and primary market size, 7) Outline the product strategy, 8) Price strategy, 9) Place strategy, 10) Promotion strategy, and 11) Identify the primary generic winning strategy. The template aims to help the user develop a comprehensive marketing plan.