MBO and ZYX
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This document discusses management by objectives and leadership strategies. It covers setting objectives and vision, breaking barriers, remembering past lessons, and taking action steps. Specific topics include defining the vision and mission for Ateneo Graduate School of Business, focusing on expertise, integrity and service. Lastly, it emphasizes that the best way to achieve goals is to create your own future through planning, thinking and taking action. The overall message is on applying objective-setting and leadership principles to achieve a defined end vision or destination.
MBO and ZYX
- 1. Management by Objectives #MBO Prof. Bong De Ungria BSChE, BSME, MBA, CDM, Diploma in MarkCom
- 2. Outline Management by Objectives 1. ZYX 2. Course Objectives 3. Session Z 4. Y Marketing 5. X to get there
- 4. ZYX Leadership 1. ZYX as a Jesuit strategy 2. ZYX for Personal Leadership 3. Unleashing the leader in me
- 5. Need 21 PEOPLE to participate! 1. COUNT OFF 1 to 21 2. Remember your number 3. Read the line that corresponds to your number 4. Read LOUD and PROUD.
- 6. Please read your 1 line (but don’t read your number) LOUDLY CLEARLY PASSIONATELY
- 7. 1. Today was the absolute worst day ever 2. And don’t try to convince me that 3. There’s something good in every day 4. Because, when you take a closer look, 5. The world is a pretty evil place 6. Even if 7. Some goodness does shine through once in a while 8. Satisfaction and happiness don’t last.
- 8. 9. And its not true that 10.Its all in the mind and heart 11.Because 12.True happiness can be obtained 13.Only if one’s surroundings are good 14.Its not true that good exists 15.I’m sure that you can agree that
- 9. 16.The reality 17.Creates 18.My attitude 19.Its all beyond my control 20.And you’ll never in a million years hear me say that 21.Today was a good day!!! NOW: Read from bottom to top
- 10. 9. And its not true that 10.Its all in the mind and heart 11.Because 12.True happiness can be obtained 13.Only if one’s surroundings are good 14.Its not true that good exists 15.I’m sure that you can agree that
- 11. 1. Today was the absolute worst day ever 2. And don’t try to convince me that 3. There’s something good in every day 4. Because, when you take a closer look, 5. The world is a pretty evil place 6. Even if 7. Some goodness does shine through once in a while 8. Satisfaction and happiness don’t last.
- 13. FOLLOWERS read from top to bottom: ABC LEADERS do ZYX Start with the end in mind (bottom) And then do the reverse- finding how the end can be delivered.
- 14. ZYX Leadership 1. ZYX as a Citistores breaking barriers strategy 2. ZYX for Personal Leadership 3. Unleashing the leader in me
- 15. I am a LEADER I lead my LIFE Starting today, I will plan, think, act ZYX
- 16. I am a LEADER I lead my LIFE Starting today, I will plan, think, act ZYX
- 17. ZYX LEADERSHIP #ZYXLeaders ZYX > ABC
- 18. Quick Survey 1. Who has a crystal ball at home? 2. If you had a crystal ball that can accurately tell the future for only 1 question, what would you ask it? 3. How many of you use waze? (radio traffic, MMDA app, google maps) 4. What does Waze do for you?
- 19. For me, WAZE provides (1-lowest value, 4-highest value) 1. Gives options 2. Despite limitations, offers best possible result, most of the time (google maps- based on preference) 3. Recalculates based on latest events, decisions (no hand) 4. Keeps you focused on the Z (destination)
- 20. The best way to PREDICT your FUTURE Is to CREATE it! -Abraham Lincoln Creating OUR Future @ AGSBMarkMa #CreatingZ
- 21. Outline # CreatingZ 1. Breaking the Barrier that is ABC 2. The End in Mind: Z 3. Remembering Y 4. What to do: X
- 22. Outline # ZYX 1. Breaking the Barrier that is ABC 2. The End in Mind: Z 3. Remembering Y 4. What to do: X
- 23. ABC Elementary pa ba tayo? Balik-balik ba jeep natin? May sapat na oras ba para magsimula ulit Sa ABC araw-araw?
- 24. Outline # ZYX 1. Breaking the Barrier that is ABC 2. The End in Mind: Z 3. Remembering Y 4. What to do: X
- 26. Why Z?
- 27. Why Z? Baguio, Tagaytay, Tuguegarao
- 28. Why Z? The road is not straight and easy
- 29. Why Z? Challenges are a GIVEN!
- 30. Why Z? Believe that the destination is worth it
- 31. Vision: What’s our end in mind?
- 32. Ateneo Graduate School of Business: Vision
- 33. Vision/ Mission (What business are we in?)
- 34. Expertise without integrity is empty Expertise Empty
- 35. Integrity without expertise is ineffectual Integrity Ineffectual
- 36. Irrelevant Expertise & integrity without service is irrelevant Expertise Integrity
- 37. AGSB Mission: E + I + S Expertise, Integrity, Service Expertise Empty Integrity Ineffectual Service Irrelevant AGSB Mission
- 38. What’s the Mission of AGSB?
- 39. What’s the Mission of AGSB? SERVICE With Expertise & Integrity
- 40. Vision/ Mission / Objectives 8 Course Objectives Specific Session by Session Objectives
- 41. Outline # ZYX 1. Breaking the Barrier that is ABC 2. The End in Mind: Z 3. Remembering Y 4. What to do: X
- 42. Y1? Y2? Y3?
- 43. 1. Last Mile 2. Ultimate Value Maximizer Why Marketing for You?
- 44. Ever heard of the last mile?
- 45. The last mile - is usually marketing related
- 46. 1. Feasibility Study 2. Get Financial Investment 3. Build Factory 4. Recruit and Train Personnel 5. Produce 6. Deliver to Point of Sale 7. Market and Sell the Product For many companies, marketing comes near the end
- 47. 1. Does not need the value you offer 2. Not aware that your product is available 3. Prefers another brand 4. Tries the product once and then goes back to old product 5. Likes the product for a while but switches due to inconsistent product Marketing at the End Results to Last Mile Failures: Customer:
- 48. 1. Last Mile 2. Ultimate Value Maximizer Why Marketing for You?
- 49. Why is marketing the ultimate value maximizer? Plain white T shirt sold at Tiangge
- 50. Why is marketing the ultimate value maximizer? Operations, HR & Finance = +156% T-shirt with cheaper materials, more efficient plant and equity instead of debt
- 51. Why is marketing the ultimate value maximizer? Going direct can boost profit 244% T-shirt sold on-line
- 52. Why is marketing the ultimate value maximizer? Brand? Only 7,733% profit increase One check can do all the wonders
- 53. Why is marketing the ultimate value maximizer? Fake brands 444% > unbranded, 244% P100 Nike shirt @ Tiangge?
- 54. Why is marketing the ultimate value maximizer? Brand fail can reduce profits, -78% Double check?
- 55. Outline # ZYX 1. Breaking the Barrier that is ABC 2. The End in Mind: Z 3. Remembering Y 4. What to do: X
- 56. X What to do That answers the Y And Delivers the Z
- 57. # ZYX The best way to PREDICT your FUTURE Is to CREATE it! -Abraham Lincoln Creating OUR Future @ Citistores