Embrace: An introduction to personalised marketing automation
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- 10. ©2016 Fusion Personalisation expectation over time Expectation of personalisation Time
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- 18. ©2016 Fusion increasing levels of satisfaction and potential for re-engagement and loyalty.” “Personalisation is the customisation of the user experience to provide a more meaningful and streamlined experience,
- 19. ©2016 Fusion EXPERIENCE = USER NEEDS
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- 28. I DON’T CARE ©2016 Fusion WHAT THE ALTITUDE IS!
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- 33. ©2016 Fusion THE OLD MODEL Advertising created awareness. Sales took it from there.
- 34. ©2016 Fusion 80% of the purchasing decision has happened before customers engage with your brand Marketo
- 35. Marketers need to nurture the customer experience ©2016 Fusion
- 36. Marketers need to learn to listen reference site©2016 Fusion We want people to walk here What the data is telling us
- 37. ©2016 Fusion “Over 50% surveyed, reported paying more for a product in the last 6 months because the customer experience was better than the less expensive options.” avande.com
- 38. “The experience is the currency of your brand” ©2016 Fusion 2015 Distrupters Handbook
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- 41. ©2016 Fusion How do I manage all these relationships?
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- 44. reference site©2016 Fusion Image: Rybalka / shutterstock.com
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- 56. ©2016 Fusion DATA OWNED Customer databases CRM database Website analytics E-comm analytics Social media Point of sale data Research Call centre logs Customer surveys EARNT Social aggregated content from Facebook, Twitter, LinkedIn etc. Salesforce etc. Search PAID Research carried out by dedicated 3rd party market research organisations Colmar Brunton etc. Shopability PUBLIC Google Govt. statistics Weather, traffic Published studies Global web index FUTURE MIT Labs World Health Org. G20 Survey Trend watching TED
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