Emerging issues in global marketing

The document outlines several emerging issues in global marketing, including the accelerated growth of global markets, the breakdown of traditional marketing boundaries, and the emergence of new global customer segments and barriers related to international trade agreements. It also discusses trends like increasing product proliferation, shortening product lifecycles, the growing power of retailers, rising customer sophistication, and expanding markets beyond the urban middle class. Finally, the document examines the impact of developments in information and communication technology, such as the rise of e-marketing, e-commerce, and virtual marketplaces, as well as growing corporate social responsibility and reverse marketing.