Emerging tech amazon
- 1. Amazon Aaron Bowen, Catie Hornyak, Jacqueline James, Gabi Paradiso
- 2. About Amazon ● Founded by Jeff Bezos, July 5th 1994 ● Revenues of $75 billion in 2013 o 65.5% electronics and general merchandise o 29.2% media o 5.3% other ● Main competitors: eBay, B&N, Walmart
- 3. How Amazon makes its money ● General merchandise sales and revenues from vendors ● Kindle e-book, Fire phone ● Prime instant video ● Services: web services, order fulfillment, and co-branded credit cards
- 4. SWOT Analysis Strengths: ● largest online retailer ● strategic acquisitions have increased its technical platform ● constantly extending its product line ● Kindle has a presence in eBooks Weaknesses: ● frequent outages of cloud computing and web hosting services ● patent infringement issues Opportunities: ● increase in online retail sales ● growing online display advertising business ● growing eBook and tablet sales ● growing demand for cloud computing services Threats: ● pressure to collect sales tax on online sales ● competition in the e-reader market
- 5. Do you believe that Amazon’s decision to branch out from its general merchandise sales to include various web services and order fulfillment will enable it to become an even bigger player in the tech world, or is the company spreading itself too thin? Discussion Question
- 6. Benefits of Amazon Prime ● Free two-day shipping ● Prime Instant Video ● Prime Music ● Prime Photos ● Prime Pantry ● Kindle First
- 7. More Benefits of Amazon Prime ● Membership Sharing ● Students get a free 6-month trial
- 8. How Effective is Prime? ● Prime account holders shop twice as much as regular customers o Spend twice as much annually $1340 vs. $650 ● Approx. 40 million members worldwide
- 10. ● Do you think Amazon air is an applicable method for expedited delivery? ● What are some other benefits amazon can provide for their prime members? Discussion Questions
- 11. How Amazon Uses Big Data ● What is Big Data? o Massive sets of information that exceed the processing capability of regular database systems o Use analytical tools to mine data into useful material for companies ● 152 million customer accounts o customer recommendation system click-stream data historical purchase data customization ● New project regarding packaging information o increasing advertising revenue
- 12. How Amazon Uses Big Data ● Customer Relationship Loyalty o prepares customer service representatives o personalized service helps retain customers ● Amazon Elastic MapReduce o newly installed analytics platform o monitor, track, secure 1.5 billion items in fulfillment stores around world o stores and updates product catalogue data
- 13. ● Trying to solve the biggest disadvantage of e-commerce ● Patent for algorithm-based system o ship products before order is placed o increase sales, reduce costs ● Using data from prior Amazon activities ● https://www.youtube.com/watch?v=F kNfnjkDFxQ Anticipatory Shipping
- 14. Do you support Amazon’s use of data to tailor their services to you personally? Do you feel as if this is an invasion of privacy and would require your permission before Amazon could access your information? Discussion Question
- 15. ● Those invited to become Amazon Vine reviewers receive free things in exchange for online reviews Amazon Vine Viewer
- 16. ● Enables users to crowdsource human intelligence tasks to people all around the world Mechanical Turk
- 17. ● Available in select cities: NYC, Seattle, London ● Packages dropped off at secure, public, 24-hour locations such as 7- Elevens ● Enter code received via text to access storage locker Amazon Locker
- 18. ● Allows you to take pictures of products on your smartphone and then automatically adds that product to your Amazon shopping list Amazon Flow
- 19. Managerial Implications ● Information systems are seamlessly aligned with Amazon’s organizational structure ● Together they allow Amazon to achieve their mission: “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” ● Making shopping as easy and seamless and possible
Editor's Notes
- #16: http://www.amazon.com/gp/vine/help