Emerging Trends in Cloud Architecture: Social, Mobile, Connected

Editor's Notes

• #3: What I also love about my job is that the technology we use is constantly changing. Today, we are in a world where everything is becoming more and more connected. This is the third wave of computing. Many people call this the internet of things.In the first wave of computing, companies used mainframes and terminals across thousands of computers. Then we moved to the second wave of computing -- client server computing - where millions of PCs existed on networks. But today, we're entering into a third wave of computing, the most exciting wave of computing ever because everything is becoming connected. It’s not just PCs, but it’s smartphones, tablets, products, sensors, watches – almost anything can be connected. In fact, over 50 billion things will become connected by 2020, because everything is in the cloud. For example, GE has connected its jet engines with private social networks; refrigerators are connected to smartphones to tell you when us when we need more milk; even thermostats are connected to our phones so we can control the temperature in our home even when we aren’t there.In the third wave of computing, more and more devices and things are becoming connected and controlled through social and mobile apps. ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Additional Context & Acronyms as defined by Wikipedia:Systems Network Architecture (SNA) is IBM's proprietary networking architecture, created in 1974A local area network (LAN) is a computer network that interconnects computers in a limited area such as a home, school, computer laboratory, or office building using network media.A wide area network (WAN) is a network that covers a broad area (i.e., any telecommunications network that links across metropolitan, regional, or national boundaries) using private or public network transports.LTE, an initialism of long-term evolution, marketed as 4G LTE, is a standard for wireless communication of high-speed data for mobile phones and data terminals
• #4: But what’s important about these connections are not the things that we are connecting. Because we have to remember is that behind every device, behind every thing, behind every app, behind everything we do as a company, is a customer.The way I look at it we are all in the transformation business.
• #5: Gather social intelligence, connect the social dots, start the conversation off right, build trust, enrich interactionsSell Where Your Prospects Are - Connect with prospects directly within social media networks like Twitter and FacebookThe social web invites us to market differently, and sell with a purpose. Listen, contribute, participate, and respond, and you always get the timing right.Get Competitive Intelligence - Locate product info such as features, use cases and pricingCredibility
• #11: Question – did anyone follow the olympics on twitter? What was that like?
• #17: Companies, like Burberry, that can provide 1:1 experiences across channels are Customer Companies. Customer Companies connect people together: not just their customers, but employees and partners are also connected. Today, people are connected through a host of different devices and products.First, Customer Companies connect their employees together. By making sure their employees in sales, service, marketing and across the company can access a single view of the customer, employees can deliver amazing experiences to customers.Secondly, customer companies connect through partners. Whether the partner is a reseller, distributor, or channel partner, partners are going to help you sell, market, and better server your customers. You need to be able to collaborate with them on deals, share leads and accounts, and work together to solve customer problems.Now, there are lots of ways to connect people together, but more and more, companies are connecting to customers through products. When you connect a car, a toothbrush, bulldozer, an online service, or any type of product, you not only see how your customers are using your products, but you can improve their experience, answering questions when problems arise and sell complementary products when they need them.And finally you need to connect to people through the next generation of devices – smartphones, tablets, wearables – whatever is relevant to your business. Connected devices and the apps inside them provide entirely new ways to connect to customers.
• #18: Business Challenges In 2010, Philips were looking for powerful new technology to support the “Focus on the Customer” initiative that they planned to implement across the company. The entire company was feeling the effects of the dated and disparate systems. In the Philips Healthcare customer service organization, the need for innovation was particularly dire. Customer and employee satisfaction were at an all-time low.VisionThe “Focus on the Customer” vision has guided the IT strategy at Philips toward more agile cloud solutions. However, they have already invested hundreds of millions in their on-premise infrastructure, so leaders knew that change would not come overnight. Rather than uprooting their existing IT foundation, they opted for a strategy of integration, in which Salesforce would unlock and leverage the data stored in SAP.Products Purchased and Use Case Customer service and collaboration platform for 7,000+ call center agents and field service engineers located in Europe and North America.Asset management system integrated with 60,000,000+ back-end recordsPortal for customer self-service (hospital employees)Sales CloudSalesforce Platform for connected productsAppExchange – Service Max for field service (Healthcare division)Callidus Cloud for sales commissions (Electronics division)Implementation PartnersCapgemini & DeloitteVideo: https://www.youtube.com/watch?v=b6ntEatqj3k