EMP521 FinalFinal
- 1. website Find Your Pals Free 100% Reliable Easy to Use Ke Chen Huiyu Jiang Ziyin Zhang
- 2. • O2O online platform • Project ideas：Build an online platform--a bridge between international students and U.S. students. • Our user can publish events and then invite their friends to join in；and find many other events posted by others and choose some of them to take part in. Project Idea
- 3. CEO Huiyu Jiang Business strategy Coordinator between different departments Fund raising CFO Ziyin Zhang Financial statements Financial forecasting Financial analysis Market Manager Ke Chen Marketing tactics New product promotion Team Role
- 5. ✓ Development of Plan ✓ PIC ✓ Market Size ✓ Customer Need ✓ Value Proposition ✓ Forecasting Sales ✓ Competitor Analysis ✓ SWOT Analysis ✓ Price Testing ✓ Partner/Customer Management Table of Contents Market Analysis Part 1
- 6. PIC • Technical：Develop functional website/app; design clean and easy-to-use UI. • Marketing：Focus on international graduate students and native students in SBU. Focus • Short-term: Accumulate users volume; increase popularity of the product and reach the level of 40% among international students in Stony Brook University. • Long-term: The most popular social platform in SBU. Goals • Maximize outcome through limited costs. • Continuously improve function of website/app based on feedback of native and international students Special Guidelines
- 7. Development Plan Plan Stage Test Stage Launch Stage 1. Opportunity Identification 3. Concept Generation 4. Concept Evaluation 5. Development 1. Test the product in Stony Brook University 2. Improve the product 3. Determine whether to go ahead 1. Launch product 2. Improve the product 1st year 0 year 2-5 year
- 8. Market Size • The United States have been witnessing a dramatic increase in the number of international students these years. • According to National Center for Education Statistics, 20.2 million students are expected to attend American colleges and universities in fall 2015, while 1.05 million of them are non-resident students, accounting for 5.20% of the population.
- 9. Market Size – Stony Brook University • Why Stony Brook? • There are 3490 international students in Stony Brook University, making up 12% of the student population. Data Source: http://www.internationalstudent.com/ Resources (SBDC, incubator offices) Ratio of Internationa l Students
- 10. Customer Need •Interview • Purpose: • 1. Finding customer problems • 2. Selecting data for sales forecasting • 3. Improving product • Conduct a on-campus survey interviewing 40 students.
- 11. Customer Need Privacy concerns, off-line events, friends recommendation…
- 12. Value Proposition Events/News/Questions • Get to know on-campus events and can share it with your friends • Have your questions answered Friends • Meet new international/native friends • Share your interests Annual Customer Networking BBQ/party • Enjoy food, games • Networking
- 13. Forecasting Sales (Test Stage) • Awareness: 90% • Trial: 92% • Available: 100% • Repeat Purchase: 50% • MS = 90%*92%*100%*50% =41.4% • Sales: 29576*41.4%=12244
- 14. Forecasting Sales (Launch Stage) • Awareness: 50% • Trial: 60% • Available: 100% • Repeat Purchase: 50% • MS = 50%*60%*100%*50% =15% • Sales: 20.2m*15%=3.03m
- 15. Build up a bridge between international students and native students Recommend friends who share the same interests Text message Customer Retention: Keep close with our customers College support for startups
- 16. Competitor Analysis Data Source: https://zephoria.com
- 17. SWOT Analysis Strengths: 1. Market pioneer 2. Differentiation strategy Weakness: 1. No user base 2. Financial pressure Opportunities: 1. Increasing number/ratio of international students 2. Market gap Threats: 1. Existed social software 2. Policy risk SWOT
- 18. Market Strategy Test Stage • Goal: Reduce the risk • Methods: One year test stage in Stony Brook University Differentiation Strategy • Goal: Get market share • Methods: Emphasize on off- line events Quick To Market • Goal: Increase revenue (Scale Effect) • Methods: Prepare sufficiently for launch in the test stage
- 19. ✓ Prototype ✓ Functions ✓ Features ✓ Customer concerns Table of Contents Product Introduction Part 2 http://jhuiyu.wix.com/findyourpals
- 21. ➢ Publish your events (in your groups or invite certain friends） ➢ View events and choose whether to go ➢ Add new friends/groups ➢ Edit your Google Calendar ➢ Ask or answer academic questions Function s Website Functions
- 22. • Make new friends based on mutual interests • Function focus: publish and view events • Make friends with international/native students Website Features
- 23. • User Certification • Privacy Setting(Public or open to certain people) Privac y • Activity Location: On campus or near campus • Activity hosts: School Clubs/School Organizations/Person in the same group/Your friends. Safety • Recommendation: Same School; Same interests • According to your preference： International/ natives/ New Friends Customer Concerns
- 24. ✓ Expense Budget ✓ Cash Flow Statement ✓ Break-Even Analysis ✓ Appendix Table of Contents Financial Analysis Part 3
- 25. Build up a bridge between international students and native students Recommend friends who share the same interests Text message Customer Retention: Keep close with our customers College support for startups
- 26. Price Testing • Is our price competitive compared to other advertisement methods? What is the acceptable price for customers?
- 28. Expense Budget
- 31. Appendix
- 32. Appendix
- 33. Appendix
- 34. Appendix
- 35. Appendix
- 36. Appendix
- 37. Visit Our Website, Start meeting new friends： http://jhuiyu.wix.com/findyourpals Thanks