The MBA Project Presentation

The M.J. Bowen Real Estate Development Program marketing plan outlines the program's current industry analysis, including trends and competitor information, and presents a SWOT analysis highlighting its strengths, weaknesses, opportunities, and threats. It provides recommendations for a one-year action plan to enhance online presence and outreach while suggesting long-term goals, such as developing scholarships and expanding course offerings. The plan emphasizes the need for improved branding and establishing networks to attract students and improve the program's overall reputation.